Why Customer Service is the Key to Electrician Marketing

Andrew LoschertAugust 5th, 2015
Listen to this article

As the owner of a residential electrical company, mapping out your marketing plan can be a very stressful task for you to undertake. Companies in the trades and service industries play more of a support role in the grand scheme of things, so positioning your company with innovative new products to offer can be challenging.

Such is the case with electricians, who are saddled with designing and installing efficient wiring systems and hardware to provide peak system performance. So what should your marketing plan consist of that will make your company stand out from the competition and foster growth?

The Answer: Excellent Customer Experiences

 

You will find that a dominant percentage of service related businesses focus heavily on customer service to distinguish themselves from the competition. A good thing to remember is “If you’re not meeting the needs of your customer, somebody else out there will,” and these days, a host of competing companies are just a click away. 

The world of business has quickly shifted its focus to the needs of the customer, and to meeting or exceeding their expectations with goals of increasing sales, gaining client loyalty and generating referral business.

Customers that have positive experiences are customers that will come back, and what’s more, they are likely to tell their friends, neighbors, relatives and co-workers about their experience, which will allow your company to enjoy continued success. 

Developing a electrician marketing strategy that incorporates high levels of customer service, maximizes efficiency and optimizes sales potential is a solid foundation on which to build your future.

Streamlining Electrician Marketing Efforts

 

Incorporating an operational software system for trade professionals, such as the ServiceTitan software platform, is an effective way to improve all three aspects of your business in a very short time. Handling many of the tasks associated with customer service calls, sales, and scheduling using completely manual efforts constitutes a considerable amount of work with a lot of room left for error, and those errors translate to missed opportunities and lost revenue.

Considering the amount of stress associated with making simple mistakes, compounded by the fact that they can cost you hundreds, if not thousands of dollars in profit, moving over to a software platform that streamlines your processes is a solid move towards improving your company’s competitive position in your marketplace.The goal in the end is providing customer service that will distinguish you from your competition and bring clients back again and again.

To find out more about the ways ServiceTitan can help you improve your overall electrician marketing strategy, contact us today!

ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

Learn More
Product IllustrationProduct Illustration

Related post

Plumbing Pricing Guide: How to Price Plumbing Jobs for Maximum Profitability 

Like most business owners, plumbing contractors tend to assume that the more work they get, the more money they’re going to make. Unfortunately for plumbers, the opposite is frequently true. Having completed their busiest year ever, the owners of plumbing companies all too often discover that rather than sitting in the catbird seat—where they ought to be—they find they’re actually looking at a huge loss. 

New ServiceTitan VP of Franchise Strategy: ‘Ask the question, what’s possible?’

Cameron Kerr has more than 25 years of professional experience in multi-site operations and the franchise industry, including more than a decade in management and leadership positions at Clockwork Home Services. He joins ServiceTitan as Vice President of Franchise Strategy.

Flat Rate vs. Hourly Pricing for Contractors

When debating hourly vs. flat-rate pricing, contractors in the skilled trades make strong arguments for and against both options. Some believe time and material pricing represents the most transparent way to charge customers, whereas others think a flat-rate fee provides the best value for your services.