Electrical, Business Tips

21 Shockingly Effective Electrician Advertising Slogans for Your Business

December 13th, 2022
8 Min Read

The best electrician advertising slogans, or taglines, enhance brand recognition and authority for your electrical contractor business, improve customer retention, and help set your electrical contractor business apart from the competition. Creating catchy electrician advertising slogans can be tricky, however, because company slogans need to avoid offending or confusing customers without being bland or boring. Good slogans are just one small part of a comprehensive advertising and marketing strategy for any electrical services business, with the aim of generating leads for your business and ultimately bringing in more revenue. Managing electrical advertising can be complex, and actually tracking the success of the campaigns you implement is key. When planning your electrical advertising strategies, direct mail, television, and mobile are usually the top three choices, with direct mail accounting for 25.4% of total advertisements. To assist electrical contractor businesses with implementing and monitoring their advertising in the most efficient way, ServiceTitan’s electrical software monitors each marketing campaign, so you know immediately which advertising strategies are working and which are not.

» Want to grow your electrical business? Click here to get a demo. Below, we give you a list of 21 different electrical advertising slogans to use in your electrical advertising campaigns, grouped into three categories:

Finally, we’ll show you how ServiceTitan’s all-in-one electrical software helps you manage your marketing and advertising campaigns, as well as giving you tools to run all the remaining operational aspects of your business.

If you want to learn more about how ServiceTitan can help your electrical business generate more revenue through marketing and advertising, you can schedule a call with a product expert for a free demo.

Electrical Advertising Slogans for Your Business

Showcase Your Electrical Expertise

When it comes to something as important (and potentially dangerous) as electrical work, homeowners don't want to hire an average electrician—they want to know they've hired the best, most knowledgeable electrician who can solve their problem and prevent electrical hazards. They want an expert in electrical safety.

Demonstrate your know-how and quality services with these catchy slogans that highlight your company's electrical services:

  • We're so good, it hertz.

  • We know how to conductor business!

  • We're ready to take charge of your electrical needs.

  • Our electricians have "amp-le" experience!

  • From your hands to ours, let us fix it.

  • We're plugged in with the very best electrical tools.

  • We bring an electrical flare to our electrical services.

  • Call our well-grounded electrical service today!

Call Your Customers to Action

You want to make customers feel welcome when they call your shop, and know that you're prepared and ready to tackle any electrical project with innovative electrical solutions. Inserting what is known as a “call-to-action” in your slogan can get that feeling across by urging potential commercial or residential customers to get in touch. 

Try one of these options:

  • Don’t be shocked when our electricians turn up on time!

  • Switch to us for your electrical work, and you'll be glad you did!

  • We fix all the re-volt-ing work out there!

  • Don’t pull the plug. Call us for exceptional electric service!

  • Watt are you waiting for? Our electricians can fix it.

Make the Customer Chuckle

These company slogans include an easy-to-recognize pun, designed to make potential customers laugh and create a memorable moment that will bring your company to mind when they need quality electrical work. Even your customers' children may get these jokes. One of these slogans could fit your company:

  • Wire you waiting? Call us now for your electrical needs.

  • Yes we conduit! Call us for our electrical services.

  • Don't be de-lighted. Give our electrical business a call!

  • Let us take charge of your electrical needs!

  • You'll find our electrical services enlightening!

  • We’ll get amp-ed up on your current electrical needs!

  • Our current specialists are shockingly good at watt they do.

  • Ohm, my goodness, the best sparkies in town.

When potential customers hear your company slogan, you want them to perceive your business and employees as more approachable. Remember, your customers are inviting strangers into their homes to fix an electrical problem—so do whatever you can to put them in a casual state of mind when they hire you for the first time. All without compromising on your professional work.

The #1 newsletter for the trades.

Beyond Slogans: How ServiceTitan Helps You Manage Marketing and Advertising

Getting your advertising slogan right is a step in the right direction for your advertising strategy, but it won’t solve the challenge of actually advertising and marketing your services. You still need to track the results of your spend, take incoming calls, and book new jobs. 

For digital advertising, implementing an advertising strategy usually means running pay-per-click Google Ads, which show up for customers exactly when they are searching for electrical services. But you can also involve email marketing campaigns and other digital strategies. 

If you don’t have an organized structure in place to deal with electrician marketing and call booking, your catchy slogan will go to waste.

ServiceTitan’s electrical business software is cloud-based and seamlessly integrates advertising and marketing tools with a full range of other business processes. It gives you best-in-class tools to design professional email and direct mail content you can automate—even without a team of full-time advertising pros and marketers. ServiceTitan also allows you to track the ROI of every one of your digital and direct advertising campaigns, so you know exactly which ads are bringing your business real revenue, and you can make the best use of your great advertising slogans.

Make the Most of Your Advertising Budget by Tracking ROI with ServiceTitan

The right slogan is only half the battle. The other half is about picking the most effective marketing channels in which to use it. Different channels can have wildly different effectiveness and impact on your business, so having the tools to measure the ROI of different marketing campaigns is critical. ServiceTitan has two features that boost marketing and track its effectiveness: Marketing Pro (an add-on service) and Marketing Scorecard (built into the core service).

Marketing Pro provides detailed marketing statistics for each campaign in one place. You can see which advertising campaigns are most effective at any given time.

The scorecard shows you lead generation, bookings, sales, and revenue, which is visible with just a couple of clicks. It breaks down where business originates, whether it comes through Angi Leads, local media, Google, our web scheduling software, or postcard campaigns.

Create Trackable Phone Numbers with ServiceTitan

With ServiceTitan’s platform, you can create and manage new, unique phone numbers for each of your advertisements, and when that number is dialed, ServiceTitan will track the revenue generated by that call. You can then view the revenue generated by each of your ad or marketing campaigns in real time, so you can quickly decide which campaigns are worth investing in. 

ServiceTitan Phones Pro (an add-on service) helps you manage your call bookings and phone conversations and gives you real-time reports so you can see which agents are excelling at certain tasks, and which need improvement.

Manage Online Reviews with ServiceTitan

To manage your online reviews, we've included a notification system within our customer experience software. It sends automatic survey requests after every job so you can easily monitor your ratings on Google, Yelp, TripAdvisor, Facebook, and others. And if you want to encourage your clients to leave positive feedback, you can send them directly to your preferred review websites via a link.

After any of your electricians finish a job, they mark it as completed on their tablet, and this triggers an automatic email to the customer asking for a rating.

Furthermore, Marketing Pro provides a reputation management tool that automates review requests to customers. You can keep track of online reviews, and easily understand which jobs (and electricians) are generating the best reviews, so you can reward them for their good work, or help them improve their customer service skills. 

Our tool lets you easily stay on top of your online reviews, reply to reviews, show appreciation to customers, and get insights into which technicians or jobs are attached to which reviews, so you can understand which of your employees are performing best in terms of customer experience.

Use ServiceTitan to Schedule Appointments via Online Ads

ServiceTitan integrates with Google Local Services Ads to allow customers to directly schedule online appointments with your company, and provides business owners with ROI metrics on every campaign.

To help electrical service companies improve customer service, free up call takers' time, and simplify the booking process, ServiceTitan provides a web widget that allows customers to schedule their own electrical repairs or other appointments online.

Our online booking widget syncs up with your ServiceTitan scheduling system in real time, so there's no chance of double bookings, or bookings for which there is no suitable electrician available.

ServiceTitan: Manage Your Advertising with Our All-in-One Electrical Business Software

ServiceTitan is the leading all-in-one field management software for residential and commercial electrical, HVAC, plumbing, and other service businesses. It not only helps you improve and track the return on your advertising and marketing strategies, but also boosts overall business performance with powerful, fully integrated features that facilitate:

To learn more about how ServiceTitan can help your electrical business generate more leads and revenue through marketing and advertising, you can schedule a call with a product expert for a free demo.

ServiceTitan Electrical Software

ServiceTitan is a comprehensive electrical business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

Learn More

Related posts

Explore Toolbox