Making Sure Your Home Service Business Is Ready to Weather the Down Season—and Beyond
It's still winter, but HVAC businesses all over the country are already bracing for one of their slowest upcoming seasons: spring. The HVAC industry has become accustomed to dips in service calls during the spring and fall (when homeowners aren't usually using—or thinking about—their air conditioner or heating system) and, for many businesses, it can be hard to stay afloat.
However, there are proactive solutions companies can use to maintain dependable revenue streams and prepare for the summer, the biggest HVAC season of the year. Below, let's take a look at three strategies successful HVAC companies use to ride the ebb and flow of the changing seasons.
1. Push Your Service Plans
Service plans are a tried-and-true way of helping to maintain revenue during the down seasons. When homeowners sign up for these services, it means they'll pay an annual fee for preventative HVAC check-ups during the spring and fall (along with any other perks your company can offer, such as preferred service, waived inspection fees, free quotes, etc.).
Coach your techs and CSRs to remember the following benefits of HVAC service plans:
They help avoid more costly problems in the future.
They help extend the lifetime of an HVAC system.
They help address "invisible" issues (like air quality concerns).
They can maintain factory warranties for some equipment.
One of the best times to tell your customers about your service plan offerings is when your techs are already servicing them for another problem. When confronted with the reality that their HVAC system can be vulnerable to certain issues, the idea of regular maintenance checks (especially before the weather gets too hot or cold) can make a lot of sense.
2. Shift Your Outreach & Advertising Dollars
Selling service plans and seasonal check-ups doesn't need to fall solely on your techs. If you have advertising campaigns in place, it may be time focus on efforts that highlight your service plans and the benefits of opting into one.
Some experts believe that EDDM (Every Door Direct Mail) postcards are effective for letting your service area know it’s time to prepare for the warmer weather. If you are already using social media to let your community know about your services, it's also advised that you shift your efforts there, too, to let homeowners know it’s time to make sure their homes are ready for summer. With an integrated software solution, it’ll be easy to assign unique phone numbers to each of these advertising efforts and zero-in on the campaigns that are producing the most calls about your service plans.
Or, set up automated email marketing campaigns to your existing customers with tools like ServiceTitan Marketing Pro and remind them to schedule appointments for tune-ups before summer hits.
3. Start Thinking About Seasonable Help Now
We've already discussed on this blog how challenging it can be to hire techs in the home services industry. As we transition to spring, you may want to start thinking about how much seasonable help you need for the upcoming summer—and begin the process of finding the right people today.
Summer isn't just the busiest time of year for HVAC professionals, it's also one of the most challenging seasons to schedule and dispatch your team. An influx of new jobs creates a flurry of different complications your team needs to respond to—and summer is still the season when Americans use most of their vacation time. Business owners and managers need to plan ahead as much as they can to adequately staff their business and capitalize on the biggest time of year.
With spring in sight, consider the following:
What does your seasonal data from years past tell you about how many people you should hire for the coming summer?
Does your team have the intake and dispatch tools it needs to do the best job possible?
Can you put in place metrics you want your team to hit this season to make it your biggest summer ever?
For more information on hiring worthwhile techs for your HVAC business, read our article about cultivating talent at your home service business.
ServiceTitan is the cloud-based, industry-leading software solution for home service professionals. Not only has our all-in-one platform helped thousands of HVAC, plumbing, garage door, and electrical shops improve customer service and supercharge operational efficiency—but it has also helped businesses increase their revenue by an average of 25% after just one year, as well.
To learn more about what our field service business software can do for you, contact ServiceTitan today to schedule a demo.