Keeping the Board Full: Marketing That Works When Demand Slows

AI adoption in the trades might feel like a gamble to some, but for Jen Alonso, Director of Sales & Marketing at Lowry Overhead Doors, it was a no-brainer. In this episode, Jen breaks down how her medium-sized garage door company overcame the five biggest barriers to AI adoption, from staffing fears to integration headaches, unlocking massive efficiency gains. Jen shares real-world stories of deploying “Dory,” their AI virtual agent, utilizing Atlas for instant marketing campaigns, and automating dispatch to increase revenue per tech by 12% in a single month. Whether you're skeptical about AI or just don't know where to start, Jen’s pragmatic approach provides a clear roadmap for using AI to eliminate mundane tasks, reclaim time, and grow your team's careers.

Join us as we discuss: 

• [2:02] What drove Lowry to adopt ServiceTitan’s virtual agents and getting their team onboard 

• [12:18] Calculating clear ROI for AI tools and ServiceTitan’s MAX package

• [21:17] Why distinctive virtual agents for different customer bases are important

• [32:06] How Atlas and Marketing Pro helped Lowry with marketing copy and messaging

• [40:39] Practical tips for contractors thinking about implementing AI in their workflows

Check out these resources we mentioned during the podcast:

• Register for Pantheon 2026 in Orlando, FL here!

• ServiceTitan Max Package

• ServiceTitan Virtual Agents

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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