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ServiceTitan surveyed more than 1,000 roofing and exterior contractors across the United States to better understand trends and provide insights on how businesses can stay ahead of the game.
Revenue is growing, but margins remain constrained: Nearly seven in ten businesses expect revenue growth heading into 2026, yet one-third report EBITDA between 6% and 15%, highlighting the need for scale efficiency to combat cost pressures.
Trust and reputation outweigh price as differentiators: Reputation (59%) and transparent communication (47%) lead the list of competitive levers, indicating that professionalism and exceptional customer experience are now more critical than low pricing.
Software adoption focuses on production and AI: Production management capabilities (47%) are the leading driver for software selection, with integration, automation, and AI rapidly becoming must-have features rather than optional add-ons.
See how industry leaders are approaching 2026 by downloading the report today!
