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Industry Insights • Operations • Business Tips • 24 minutes

The Three Pillars of Roofing Growth: Organic, Greenfield, and Acquisition

August 10, 2026

Episode Overview

Chad Colony, CEO at TrussPoint Roofing & Exteriors, joins the podcast to unpack the operational leverage points that turn regional roofing contractors into national platforms. Drawing on his extensive background across 13 states and multiple trades, Chad details TrussPoint’s disciplined growth strategy across organic expansion, greenfield locations, and selective acquisitions. He shares why his team prioritizes retail-focused businesses with strong, active leadership over simple financial roll-ups when making an acquisition. Chad also breaks down takeaways from TrussPoint's L40 Leadership Summit, stressing the critical need for mid-level management training and transparent “Day One” communication after an acquisition.

Join us as we discuss: 

  • [3:47] The three pathways to achieving business growth: organic, greenfield, and acquisition

  • [12:07] What role a company’s tech stack should play in evaluating a potential acquisition

  • [17:42] The key to gaining employees’ trust after acquiring a new business

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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About the Show

Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. Hosted by Jackie Aubel and Amanda Salvatore, this podcast is brought to you by ServiceTitan—the leading home and commercial field service software.

Episodes will feature stories and strategies to help contractors grow and scale their service business.

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