Lawrence Riley starts every morning the same way.
"Out of bed, coffee, and right to TitanAdvisor to see where we gained or lost points and what needs coached up for the day," said the founder of Riley Plumbing and Heating in Gardnerville, Nev.
That daily ritual helped earn Riley's shop the TitanAdvisor Master Award for posting the highest overall TitanAdvisor score in the Titan Score Challenge: 375.
TitanAdvisor is a scoring system built into ServiceTitan that tracks how fully a shop uses the platform. Each feature carries a point value, earned by completing setup and usage checkpoints. The score is designed to advise contractors on where they're strong and where there's room to improve.
The results at Riley Plumbing and Heating have followed. The shop has seen consistent 30% to 40% year-over-year growth over the past two years, from $3-$4 million in revenue to pacing at $9 million this year.
Along the way, Riley has noticed a pattern he can't ignore.
"Every time we get a record TitanAdvisor score, we have a record revenue that month," he said. "It just keeps going up."
Learning the Score
That clarity took time to develop. Before ServiceTitan and TitanAdvisor, Riley said he often didn't know where to focus.
"(It was) like playing a football game and not knowing the score the whole way through," he said.
Now there's a score — and it updates every morning.
TitanAdvisor tells Riley where his team excelled and where they fell short. If points drop on unbooked calls, he knows the team needs to follow up on leads. If chat response times slip, he knows calls aren't being answered fast enough. After he finishes reviewing TitanAdvisor, a few emails and texts go out on improvements that need to be made for the day.
"I always open it up in the morning and see who needs (to be) coached up," he said.
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Following the Path
Riley now fields calls from contractors across the country wanting to know how he built such a high score. His answer is simple: follow the directions.
"If you go to TitanAdvisor, it kind of gives you a path on what you need to do next," he said. "If the instructions on a pizza box say to put it in at 425 degrees, you don't put it in at 300, right?"
The score isn't just a coaching tool for Riley. He's competitive by nature.
"I hate to lose," he said. "We tell our team we want to be the best of the best, so I don't know if there's any way to be the best of the best other than being the best at ServiceTitan, right?"
"(It’s) a pretty good feeling to know my ServiceTitan is optimized better than anybody else in the world.”
Riley said his goal is to hit $10 million in revenue this year. To get there, he’ll start tomorrow morning the same way he always does.
