7 Simple Marketing Tools That Will Give Your Home Services Business an Edge

Startup StockpileMay 3rd, 2018
Listen to this article

Whether you run a residential HVAC, plumbing, electrical or other home service business you have two key roles — that of a tradesperson, but also that of small business marketer. In today’s competitive climate you have to be good at both to grow your business.

You know your trade. You know how to repair cooling and heating equipment, install wiring and lighting systems, or repair pipes and fixtures. And through years of experience, you know what tools you need to use to get the job done.

However, for most tradespeople, when it comes to picking the right marketing tools it’s hard to know where to start. Time, effort, and money are precious resources, and the last thing you want to do is waste them. Not to mention, there may be some skills that you just don’t have. You might be tempted to hire a local marketing agency and have them take care of it, despite the cost. But have you ever heard of someone calling a plumber, when all he or she needed was a plunger?

The same thing happens with marketing, you just have to know which tool to use and when to use it. Thankfully, there are tons of tools available to make your life as a small business marketer much easier. From websites to newsletters, social media, and more — we’ve pulled together 7 simple tools that will have you breathing a huge sigh of relief.

1. Moz Local

What is it?

Moz Local is a user-friendly local search engine optimization (SEO) tool that helps people find your business online. Moz Local does this by making sure your company’s name, address, and phone number are always complete and consistent on any and all business directory listings across the web.

How does it work?

You submit your business’s contact information to Moz Local and then Moz Local distributes your business listing across the search ecosystem. Moz Local continually scans the web to make sure people can find your business and there are no contact info mistakes across various online business directories.

Why it’s awesome.

Moz Local saves you loads of time. You don’t have to spend time submitting your business to online review sites and business directories. You just tell Moz Local and they tell the rest of the Internet. The best part is Moz Local makes it easier for your customers to find your home services business online.

2. Squarespace

What is it?

Squarespace is a turnkey website builder that allows anyone to put up an attractive business site with all the bells and whistles needed to capture leads and impress customers. You can customize everything using drag-and-drop controls. There's no coding knowledge needed.

How does it work?

Squarespace walks you through an effortless setup process. First, you pick your website domain name. Next, you pick your website template. Then you edit your website’s content (text, images, forms, etc.) and then click publish. Done. You can even instantly set up add a custom Gmail using your business domain. It’s a one stop shop that couldn’t be simpler

Why it’s awesome.

With a Squarespace website you’re guaranteed to outshine your competition. Their wide selection of beautifully-designed, mobile-responsive templates will help your home services business look professional and make a great first impression. The best part is Squarespace and its built-in marketing tools require no technical knowledge to use. All plans include free 24/7 support or if you prefer, you can hire a specialist to do everything for you.

3. Buffer

What is it?

Buffer is like having a social media assistant that shares what you want to share on social media, when you want to share it. You can fill it with great Tweets, Facebook stories or LinkedIn updates and you don’t have to ever worry about when they'll be posted. Buffer takes care of it for you, according to the posting schedule that you put in place.

How does it work?

Select the social media account you’d like to customize the posting schedule for and choose the days and times your posts should go out. You have complete control over when and where your content is shared across your social media accounts.

Why it’s awesome.

Having a presence on social media (Facebook, Twitter, LinkedIn etc.) helps new customers to discover your home services business, but trying to consistently post interesting stuff on your business's social media accounts is time consuming. With Buffer, you can spend a few minutes filling up your Buffer queue and you'll be sure to keep your fans and followers posted with great content day in day out.

4. Goodbits

What is it?

Goodbits is the easiest way to create and send a monthly email newsletter. It’s a great way to encourage customers to keep your business top-of-mind and think of you not just another company, but an industry leader.

How does it work?

You can collect content for your newsletter manually or automatically. To manually add an article you simply email a link to yourself or use the Goodbits Chrome browser extension to save the article to Goodbits. Alternatively, Goodbits offers a one-click integration with Buffer, Twitter, and any blog with an RSS feed. Once you’ve collected the articles you wish to you use, you simply select them, edit them if needed, and send.

Why it’s awesome.

Goodbits’ effortless automation makes collecting and formatting newsletter content a breeze. Everything from managing your subscribers to analyzing your open rates is intuitively designed with drag & drop simplicity. Building gorgeous responsive email campaigns that keep your customers thinking about your home services business has never been easier.

5. UniTel Voice

What is it?

UniTel Voice is a virtual phone system priced and designed for small business owners. It includes all the functionality of a professional business phone system including the ability to set up an auto attendant that greets and routes calls to any phone, extension, or voicemail. Everything is managed online there’s no software to download or hardware to set up.

How does it work?

UniTel Voice works with your existing phone (home, office, or cell phones). You can sign up for service instantly using your existing phone number or by selecting a new toll free or local number in any area code. Once you’ve created your account, you simply record your main greeting, add department and employee extensions, and get calls, voicemails, and faxes anywhere on any device. You can manage your phone system online or via UniTel Voice’s smartphone app.

Why it’s awesome.

UniTel Voice is the least complicated and most affordable way to set up a business phone system that helps your business stay connected. It includes free voice talent recordings for your greetings and voicemail, and free 100% USA-based support to make sure you’re up and running fast. When your customers call your home services business you’ll sound professional and make a great impression.

6. ServiceTitan Phone Integration

What is it?

Phone integration is just one feature of ServiceTitan’s industry-leading field service management software solution, however it’s a critical tool for figuring out if you’re getting a good bang for your marketing buck. With ServiceTitan’s phone integration you can track the phone calls coming in from your different advertisements (online, print, radio, etc.) to see which ads are giving you the best return on investment (ROI).

How does it work?

You can use your existing phone numbers or get new tracking numbers from ServiceTitan which you can attach to your different marketing campaigns. Every incoming call will be tracked and recorded by the lead source they came in on so you can see which campaigns are generating the most revenue.

Why it’s awesome.

In addition to automatically tracking your marketing ROI, and recording calls for quality assurance, you’re creating a more personalized customer experience. Every time an existing customer calls in, you'll see the customer's info on your screen. That way you can immediately greet your customer by name and discuss any recent jobs or issues. Excellent customer service means happy customers and happy customers are great for marketing.

7. Postable

What is it?

Sending a handwritten thank you letter to a customer is a special and meaningful way to impress your people and turn them into loyal customers. But sending snail mail is a major pain. That’s where Postable comes in. They make sending professional handwritten letters as easy as sending an email.

How does it work?

You just pick a card, type a message, and Postable will print, stamp and mail all of your cards for you. You can customize your fonts, colors, and stationary. It’s all online and it’s as simple as it gets.

Why it’s awesome.

Getting a thank you letter in your mail box is a small thing that can leave a huge impact. It’s the kind of thing that will make your home services business standout. Use Postable to send handwritten birthday, holiday, and thank you cards to your customers and watch the repeat business come flooding in.

What’s Stopping You?

The nice thing about all of the above marketing tools is that once you’ve set them up, they not only give you a marketing edge over your competitors, they virtually run on autopilot. So, whether you decide to use one of these simple tools or all of them, you’re well on your way to having more time and energy to focus on what really matters – growing your business.


About the Author — Greg Roth is the Head of Marketing at UniTel Voice and the Editor of the blog, Startup Stockpile. As a marketer and an entrepreneur, he loves helping businesses use technology to grow.

ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.

Learn More

Related post