The median cost of a residential reroof rose 35% in 12 months
The median cost of a residential reroof completed by roofers on the ServiceTitan platform increased from $18,050 in May 2025 to $24,354 in April 2026. That is a 35% increase in less than a year.
The upward movement was not limited to a single month. It appeared throughout the period among a consistent group of ServiceTitan roofing customers across the United States.
For roofing and exterior contractors, the trend provides a useful benchmark. It raises an important question: Is the value of your roofing jobs increasing because your pricing is keeping pace with costs, because the work itself is changing, or because of a combination of both?
What the data shows
We analyzed completed full roof replacements recorded by ServiceTitan customers classified as residential roofing businesses. Repairs and service calls were excluded.
Median completed job value increased across the period:
Month | Median Cost |
|---|---|
May 2025 | $18,050 |
June 2025 | $18,950 |
July 2025 | $19,725 |
August 2025 | $19,500 |
September 2025 | $20,906 |
October 2025 | $19,722 |
November 2025 | $20,541 |
December 2025 | $21,055 |
January 2026 | $21,654 |
February 2026 | $22,889 |
March 2026 | $21,821 |
April 2026 | $24,354 |
Cost pressure provides important context
Several external factors may have contributed to the increase.
Roofing manufacturers announced price increases during the period, including increases that took effect in spring 2025 and spring 2026. Steel and aluminum tariffs also increased, potentially affecting metal components such as flashing, vents, drip edge and fasteners. The tariffs rose from 25% to 50% in June 2025.
At the same time, ARMA reported that U.S. asphalt shingle shipments declined 9.9% year over year during the first quarter of 2026. That suggests higher completed job values should not automatically be interpreted as stronger overall roofing demand.
ServiceTitan data cannot isolate the effect of any one factor. It does, however, show that the value of completed residential reroofs moved meaningfully higher during the period.
What contractors should consider
Review pricing more frequently. When supplier prices change throughout the year, pricing may need to be updated more frequently.
Track job-level margins, not just revenue. A larger invoice does not necessarily mean a more profitable job. Compare labor, materials, commissions and overhead against the final job value.
Set clear expiration dates on estimates. Shorter validity time frames can help protect margins when material prices are changing quickly.
Compare your own results with the market. Industry benchmarks provide context, but your own job data is the best indicator of whether pricing is keeping pace with costs.
Prepare your team to explain price changes. Homeowners may recognize that roofing prices have increased. A clear explanation of materials, labor, scope and warranty can build confidence in the estimate.
How ServiceTitan helps
ServiceTitan's pricebook and job costing tools help roofing contractors track material, labor, and operating costs at the job level, making it easier to update pricing as conditions change. Measurement integrations (GAF QuickMeasure, EagleView, Hover) let reps generate accurate takeoffs before a quote goes out, reducing rework and pricing surprises. Supplier integrations (ABC Supply Co, SRS Distribution, QXO) give contractors real-time visibility into current material pricing, so estimates reflect what materials cost today. Together, these tools give contractors the confidence to protect margins and explain estimates to homeowners as market conditions shift. See how ServiceTitan helps roofing and exterior contractors.
Based on ServiceTitan internal analysis of completed residential roof replacement jobs on the ServiceTitan platform, May 2025–April 2026. Changes in the median may reflect shifts in sample composition as well as job pricing. Selected job types may not capture all platform reroofing activity. Customers opted out of industry publications are excluded. Not nationally representative; individual contractor results vary.
