For roofing contractors on the fence about Pantheon, Nina Katsman has a simple message: the roofing track has never been bigger, and October might be the perfect time to show up.
Katsman, ServiceTitan's GM of exteriors, joined Karen Edwards on the RoofersCoffeeShop podcast to talk about what's in store at this year's event, scheduled for Oct. 5-7 in Orlando.
"We are really serious about our investment in roofing," Katsman said. "We want to be, hands down, the best operating system for roofers, period."
Pantheon draws more than 5,000 contractors from across the trades — HVAC, plumbing, electrical, roofing and more — and that cross-trade mix is part of the point. Contractors can learn a lot from industries that have been tracking full-funnel metrics for years: call booking rate, speed to lead, marketing ROI.
"Some of the metrics that my customers in roofing have never really tracked closely before — like call booking rate — you're spending money on marketing, and how often are you leaving that phone call without an appointment?" Katsman said. "Increase your call booking rate, and that's straight down to the bottom line."
This year, the roofing-specific agenda has grown to nearly a dozen sessions, including live demos, product roadmap previews, hands-on training and a roundtable discussion about AI in roofing. Industry partners including GAF, SRS Distribution, ABC Supply Co, Hover and EagleView will be there. There’s the Shingle and Mingle networking event connecting roofing contractors from across the country. And there's a dedicated ServiceTitan roofing booth.
“Bring your laptop. Let's sit down and let's build you a new report. Let's build you new automations,” Katsman said. “Let's show you some of the new features that maybe you haven't seen because you've been busy working on your business.”
AI will once again be a major theme at this year's event, and Katsman says roofing contractors have a clear, immediate opportunity to put it to work with a feature like ServiceTitan’s Virtual Agent.
"A storm hits and you only have three people answering the phone," she said. "Someone can't get through, they're calling the next roofer. They're not going to wait. A virtual agent gets you more calls booked for the same leads you're already paying marketing dollars for."
The October timing of Pantheon isn't accidental. For roofers coming off a busy season, it's the right moment to step back and assess — margins, cycle times, close rates — before swinging into the next one.
Current customers can register here. New to ServiceTitan? Book a demo and become a customer to see what Pantheon is all about.
