Free HVAC Flyer Templates (And How to Optimize HVAC Marketing for Max ROI)

Whether you plan to use them for events, sales kits, in-home leave behinds, or any other number of marketing activities, high-quality HVAC flyers are essential marketing materials for generating brand awareness with potential customers and increasing HVAC sales. 

In this post, we share two HVAC flyer design templates that every HVAC business should have in their toolkit:

1. In-Home Leave Behind Preventative Maintenance Flyer

2. System Replacement Sales Flyer

Below, we’ll provide links for you to download them for free and customize them with your company logo design, website URL, and phone number.

Keep in mind, however, that HVAC services flyers are just one facet of an effective HVAC marketing strategy. HVAC companies that are increasing market share and growing their businesses are marketing through a variety of other advertising channels as well — email, direct mail, paid online ads, review sites, and social media (Facebook posts, Instagram stories, etc.), among others.

So, in addition to sharing our free HVAC flyer templates, we’re also going to discuss how ServiceTitan Marketing Pro is transforming the ability for HVAC businesses to streamline marketing efforts and get the most ROI out of their budget.

Below, we cover:

• 2 HVAC Service flyer Templates for You to Download, Customize & Leverage in Your Business

  • HVAC Maintenance Flyer: An In-Home Leave Behind

  • HVAC System Replacement Sales Flyer

• How Marketing Pro Helps HVAC Businesses Get Higher ROI From Their Marketing Efforts

  • HVAC Email Marketing: Reach Existing Customers and Generate More Opportunities with Email Marketing Campaigns

  • HVAC Direct Mail: Send Postcards to Highly Targeted Audiences and Track Campaign ROI

  • HVAC Reputation: Increase Visibility and Trust with More 5-Star Reviews

  • HVAC Google Ads: Uncover Wasted Ad Spend and Optimize Your Campaigns for Better ROI

To see why our HVAC contractor software is trusted by 100,000+ service professionals, schedule a call to get a free, live, one-on-one walk-through of our user-friendly software and see how it can help you grow revenue, work smarter, and keep your business processes on track.

2 HVAC Service Flyer Templates for You to Download, Customize, and Leverage in Your Business

HVAC Services Flyer: An In-Home Leave Behind for Preventative Maintenance

Landing preventative maintenance jobs creates opportunities to lock in service agreements and generate invaluable recurring revenue to bolster cash flow during shoulder seasons. A preventative maintenance flyer is one of the key flyer types that HVAC businesses should have.

Once downloaded, you can edit the PDF to add your company logo, website, and phone number in the appropriate areas — and voila! In just a few minutes, you can have your flyer ready for printing (no Photoshop, debating about letterhead and fonts, or hiring graphic designers required).

Note: Want to turn this into a repair flyer? With a simple PDF editor such as Adobe Acrobat, you could easily adjust the copy of this flyer to promote repair services instead of preventative maintenance.

HVAC System Replacement Sales Flyer

To help you promote replacements of home or office heating, ventilation, and air conditioning systems, we’ve also created this HVAC system replacement flyer for you because bigger ticket jobs equal more revenue!

Now, while these templates can help you create your own HVAC flyers, below we’re going to walk through the ways in which ServiceTitan can help you market to customers through other channels such as email, direct mail, paid ads, and reputation.

How Marketing Pro Helps HVAC Businesses Get Higher ROI From Their Marketing Efforts

ServiceTitan’s Marketing Pro is an all-in-one marketing automation solution that’s purpose-built for HVAC, plumbing, and electrical businesses. Through internal surveys, we’ve found that, on average, Marketing Pro helps our users achieve the following:

• 27% increase in membership renewal rates

• 14% increase in YoY revenue 

• 14% lift in average repeat job rate

• 45% higher YoY growth rates for call volume

In this section, we’ll walk through the four key features of ServiceTitan's Marketing Pro: email, direct mail, reputation, and ads.

Note: To use Marketing Pro, you must be a current user of ServiceTitan’s holistic HVAC contractor software.

HVAC Email Marketing: Reach Existing Customers and Generate More Opportunities with Email Marketing Campaigns

Email is one of the most effective digital marketing channels for reaching the right customers at the right time. But, for many HVAC companies, there are barriers to doing email marketing. 

For example, someone on staff needs to learn how to use an email marketing platform such as Mailchimp or Constant Contact, create templates and write email copy, work with graphic designers to create visuals, and more. Or companies need to outsource this to agencies or freelancers, which can get expensive. So, often companies don’t leverage email at all, which is a missed opportunity.

To solve these issues, Marketing Pro offers a library of done-for-you email templates, hand-crafted by our trade-specific in-house copywriters and designers. These include templates for use cases such as:

• Seasonal greetings and promotions

• Following up on unsold estimates

• Reaching people who have aging equipment

• Notifying people about expiring memberships or service agreements

Not only does ServiceTitan empower HVAC businesses to create and send their own email campaigns (and do so with ease), but it allows them to do so in a highly targeted way for use cases that have been shown to drive more revenue. 

Learn more about Marketing Pro email.

HVAC Direct Mail: Send Postcards to Highly Targeted Audiences and Track Campaign ROI

The most successful HVAC contractors we work with think of direct mail postcards as another important channel for generating brand awareness and drumming up business with new customers. However, traditional direct mail efforts come with challenges such as coordinating with print vendors, graphic designers, and sellers of mailing lists to get campaigns sent out. 

The biggest problem with traditional direct mail marketing is that — unless contractors get crafty with QR codes or custom phone numbers that tie to campaigns — they often have no way to track the effectiveness of these campaigns. Thus they can’t see which campaigns are working and whether they’re getting the best ROI.

ServiceTitan Marketing Pro solves all of these issues by offering:

• Designed-for-You Postcard Templates: Our in-house designers continually update a library of postcard templates (seasonal greetings, memberships, system replacements, etc.). You can update and customize our templates in Canva (a web-based graphics service where the templates are designed), so there’s no need to hire graphic designers.

• Audience Targeting: The ability to target highly specific audiences based on criteria such as customers with unsold estimates worth $500 or more, or customers with memberships set to expire within the next 30 days. 

• Easy Print Coordination: Once your postcard template is ready, you can initiate printing and distribution right from within our platform, so there’s no need to coordinate with third-party print vendors. There’s also no need to meet minimums for print runs, so you can send as many or as few postcards as you’d like with any given order.

• Campaign ROI Tracking: The ability to attach a unique phone number to each campaign so you can track the number of calls, jobs booked, and revenue that come in from any campaign. 

In addition to leveraging direct mail to reach existing customers and audiences, users can now use our Acquisition Audiences feature to send targeted campaigns to prospective customers (with all of the above benefits, such as: postcard templates, print coordination, and ROI campaign tracking). 

Learn more about Marketing Pro direct mail here and our new acquisition audiences direct mail here.

HVAC Reputation Management: Increase Visibility and Trust with More 5-Star Reviews

Managing your reputation online has become increasingly difficult as more and more channels have opened up for customers to discover your business and leave reviews. Reputation management can quickly begin to feel like a full-time job trying to manage and respond to reviews, request and generate more reviews from customers, and keep your business information consistent across platforms. 

Marketing Pro enables HVAC businesses to completely streamline their reputation management by handling the following:

• Automate Review Requests: Set up automated messages to customers for requesting reviews after service.

• Track and Respond to Reviews In One Place: Track reviews from one consolidated feed, receive alerts when new reviews come in, and respond to all reviews in a timely manner — without ever leaving ServiceTitan. 

• Keep Business Information Up-to-Date Across Platforms: View, update, and ensure your business information is kept consistent across all the platforms where your business is listed and people leave reviews.

• Match Reviews to Techs, Customers & Jobs: Get robust insights into which customers, jobs, and technicians are driving positive or negative reviews for your business.

HVAC Google Ads: Uncover Wasted Ad Spend and Optimize Your Campaigns for Better ROI

Google Ads are a table stakes channel for reaching the right prospects at the right time to close more jobs, but the traditional approach of tracking the effectiveness of your campaigns in Google Ads and Google Analytics has some key limitations. 

Specifically, it’s difficult to understand:

• Which campaigns are working and which aren’t

• Where ad spend is being wasted

• The true ROI of campaigns

• Which calls come from which campaigns

And as a result of these challenges, it’s difficult to fully optimize your ads and get the most out of your ad spend.

With Marketing Pro, all of these issues are solved. It offers the ability to:

• Get True Campaign ROI: Connect your Google Ads and Google Analytics accounts to ServiceTitan and get true ROI by tying campaign performance to actual jobs and revenue.

• Automate Campaign Attribution: Minimize human error and pull ad-performance reports in less time by automating campaign attribution using Dynamic Call Tracking.

• Reduce Wasted Ad Spend: Easily monitor and identify wasted marketing spend through full-funnel digital ads dashboards that provide true ads ROI.

Note: The features described throughout this section are our current service offerings through Marketing Pro. In the future, we may expand to include other marketing materials such as door hangers, business card design, greeting cards, stickers, coupons, etc. What we launch next will be determined by the greatest needs of our customers. 

Get the Most Out of Your HVAC Marketing Dollars

While ServiceTitan’s core platform is built to help HVAC contractors manage their day-to-day operations, the Marketing Pro features we’ve discussed throughout this post are designed to help HVAC businesses automate and streamline their marketing efforts while generating more revenue from their marketing spend. 

For a free, personalized walk-through of our platform and its marketing features, schedule a call today.