Templates Guides

HVAC Advertising Templates: Save Time and Grow Revenue


With many ways to generate leads for your HVAC business, it can be difficult to decide on an effective advertising strategy. From social media and Google ads to HVAC fliers and postcards, how do you know which one will generate the most profitable results?

When HVAC companies implement time-saving measures such as advertising templates, combined with integrated HVAC software, they can easily target the right audience and see the results in more phone calls and booked jobs.

To help you in your advertising efforts, we’ll share an advertising template, which you can customize for your campaigns. We’ll also show how ServiceTitan HVAC Software streamlines your advertising and digital marketing, so you can gauge results and grow revenue.

What is an HVAC advertising template?

An HVAC advertising template is an editable digital document that allows you to quickly create a professional-looking advertisement for your heating, ventilation, and air conditioning business. Templates can help you:

  • Develop email campaigns, Facebook ads, Instagram stories, YouTube thumbnails or LinkedIn profile banners.

  • Design letterheads, postcards, fliers, and brochures.

  • Produce a logo design, business cards, and promotional marketing materials like T-shirts, stickers, or pens.

  • Create a compelling HVAC web design, including elements like FAQs, blog, or podcast pages.

The challenges of HVAC advertising

HVAC advertising can be a time-consuming process for your office staff. Not only does it take a significant amount of time to research and build your audience, it takes time to design your ad, take to a printing service, and mail. 

Even digital advertising can take up valuable time for your office staff, especially if it means combing through customer email lists to send targeted emails. Due to time constraints, you may send out ineffective campaigns, or neglect HVAC advertising altogether—losing out on a key source of revenue and growth for your small business.

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Current ways to address advertising challenges

When it comes to design, HVAC service companies may create their own advertising materials, such as an HVAC services flier template, using graphic design software like Adobe Photoshop or Canva. Or they may use an online template to create an HVAC repair flier design. 

Either way, HVAC companies must input contact information for the campaigns, such as customer addresses, or find addresses within a geographical area. Then, to track results, they must rely on spreadsheets or other inefficient, manual methods.

How an HVAC advertising template simplifies the process

An HVAC customizable design template saves time by providing a high-quality design. It’s ideal for creating an ad where your services, pricing, or discount offers frequently change.

Templates provide eye-catching design elements like headers, fonts, and images, so all you need to do is customize it with your information. Our template includes everything you need to get started, but you can add, delete, and change it to meet your needs.

Save the PDF design template to your desktop as a new file. From there, you can customize the form with your company name, logo, and advertising information.

How ServiceTitan takes data-driven marketing to the next level

Targeted campaigns send your message to the right customer

With ServiceTitan Marketing Pro, you can easily send targeted campaigns to the right audience. Use professionally designed templates to send emails based on data in ServiceTitan, including ZIP code, age of HVAC equipment, date of last service, or new homeowner, to name a few.

ServiceTitan seamlessly integrates your marketing, and you can use existing data to send your customers relevant messages. Expiring memberships? Open estimates? No problem. You can send emails or direct mail pieces with just a few clicks, all from one place.

Automate campaigns to generate more opportunities

Automate your digital marketing, direct mail, and review requests, and save time with pre-built HVAC templates. Set ongoing email marketing campaigns throughout the year based on the seasons, recurring services, or expiring memberships to save you time and increase productivity.

ServiceTitan lets you quickly filter your audience, eliminating the time-consuming task of manually running reports. Set your campaigns to automatically reach out to customers, generating more opportunities with less work on your end.

Know your ROI to boost performance

When you spend money on advertising, you need to know what’s working and what isn’t. With ServiceTitan’s powerful reporting capabilities, you can monitor your campaigns to see which ones bring in the most revenue, and even the type of jobs that result from your ads.

When you tie your marketing data to your business data, it gives you deeper insight and greater control. It allows you to fine-tune your advertising strategy, so you can boost, adjust, or eliminate ads, resulting in more revenue for your HVAC company.

Generate results with your HVAC advertising

While an HVAC advertising template is better than nothing, an all-in-one solution like ServiceTitan connects your advertising and marketing with the rest of your HVAC business. When you can see advertising performance, you can develop effective strategies and maximize your return on investment.

>>Ready to learn how HVAC software makes advertising easier and generates more results? Schedule a demo to learn more.