HVAC Advertising Template: Free PDF Download

There are two key components of building a library of HVAC advertising templates for your business: visual designs and copywriting (e.g. the text or message of the ads).

Effective ads need to have a professional design and compelling copywriting.  

We’ve covered HVAC advertising design templates before. 

In this article, we’re going to cover templates for writing ad copy. Specifically, copy that can be repurposed for five advertising channels, so you can produce:

1. Emails

2. Facebook Ads

3. Instagram Stories

4. YouTube Thumbnails

5. LinkedIn Profile Banners

We’ll also share our downloadable HVAC flyer design, which includes graphics and suggested copy that can be customized for two HVAC campaigns.

For HVAC companies wanting more than a free template, we’ll explain how ServiceTitan’s HVAC software tool, Marketing Pro, helps HVAC businesses target the right audience with their advertising.  

Table of Contents

• Our free, downloadable HVAC advertising template

• Our free, downloadable HVAC flyer templates

• How ServiceTitan optimizes your marketing campaigns and increases ROI

  • HVAC direct mail templates

  • HVAC email campaign templates

What is an HVAC Advertising Template?

An HVAC advertising template is an editable digital document that allows you to quickly create a professional-looking advertisement for your HVAC business. 

Templates can help you:

• Develop email campaigns and social media posts — including Facebook posts, Instagram posts (or Instagram stories), YouTube thumbnails, or LinkedIn profile banners.

• Design letterheads, postcards, flyers, and brochures.

• Produce a logo design, business cards, and promotional marketing materials such as t-shirts, stickers, door hangers, or pens.

• Create a compelling HVAC web design, including elements such as FAQs, blog, or podcast pages.

Some HVAC service companies produce their own advertising materials — such as an HVAC flyer template — using graphic design software like Adobe Photoshop, Figma, or Canva. Or they may use an online template like ours to help create their HVAC ads. 

Download Our Free HVAC Advertising Template

Our free HVAC customizable advertising template is ideal for creating ads for different marketing channels where your services, pricing, or discount offers frequently change.

We’ve used the HVAC campaign, “Stay Comfortable, Stay Efficient” as an example, which aims to increase brand awareness, attract new customers, and promote energy efficiency. 

We’ve written the copy for you for five different advertising channels:  

1. Emails

2. Facebook Ads

3. Instagram Stories

4. YouTube Thumbnails

5. LinkedIn Profile Banners

Example Template for Email

Our template includes everything you need to get started, but you can modify it to meet your needs. (For example, you could switch to a different font or change the way it’s worded.) 

Example Template for Facebook Ads

For our Facebook Ad example, all you need to do is customize the template with your HVAC company’s information and logo, and add a suitable image.

Free HVAC Flyer Templates

If you’re looking for a more visual design template, we also have two HVAC flyer designs, which you can customize with your company logo, website URL, and phone number. 

This includes a template for:

• In-Home Leave-Behind Preventative Maintenance Flyer

• System Replacement Sales Flyer

While our free templates are a good starting point for a beginner, or for a small business trying out advertising and social media marketing campaigns to attract new customers, ServiceTitan can do more for those wanting more firepower in executing their marketing strategies. 

How ServiceTitan Optimizes Your Marketing Campaigns & Increases ROI

Using our free HVAC advertising template is a great start, but a template is only the physical marketing material for your advertising. 

To actually execute those campaigns, you need to set up and optimize the details of the campaign settings by carefully segmenting target audiences and analyzing results. This ad management is where ServiceTitan’s Marketing Pro can help. 

Here’s a rundown of Marketing Pro’s features: 

HVAC Direct Mail Templates

With Marketing Pro, you can build and automate direct mail campaigns within the ServiceTitan platform. Specifically, you can:

• Choose from our library of HVAC postcard templates (e.g. seasonal promotions and HVAC system replacements). You can easily customize these HVAC postcard templates without a designer.

• Segment audience groups from your existing customer base (e.g. customers due to replace their air conditioning equipment or customers who haven’t renewed their membership), or use our new acquisition audience feature to attract new customers.

• Coordinate printing directly from the platform and mail as many (or as few) postcards as you want for a flat fee per postcard.

• Track ROI (number of calls, jobs booked, and revenue) by using a dedicated campaign phone number.

HVAC Email Campaign Templates

With Marketing Pro, you can also target existing contacts and attract new customers with automated email campaigns using our library of done-for-you email templates. This includes following up on unsold estimates or reaching out to customers with expired memberships.

Specifically, you can:

• Send hundreds of emails automatically at a time specified by you.

• Deliver targeted, relevant emails by segmenting your email list by age, location, and past interactions.

• Review your results and optimize by using campaign codes and attributing revenue to each campaign.

Additional Features to Boost Your Marketing

Marketing Pro also helps you manage two more important marketing channels:

• Google Local Services Ads: Our Google Ads integration makes it easy for customers to book directly with you via Google Local Services Ads using a smart form. The tool also lets you track leads and optimize ad spend so you can attract more local HVAC customers.

• Manage Online Reviews: Our Reputation Management tool helps you automate review requests, track and respond to reviews from one place, and match them to HVAC techs, customers, and jobs, so you have eyes on where positive and negative reviews are coming from.

Ready to Generate Results from your HVAC Advertising?

Our free HVAC advertising template helps HVAC businesses get started with their advertising campaigns and tailor their copy to different advertising channels. But for HVAC companies that want more marketing features than a template, ServiceTitan’s Marketing Pro connects your advertising and marketing with the rest of your HVAC business so you can target the right audience and optimize the results of your marketing campaigns.  

Learn how ServiceTitan’s HVAC software makes advertising easier and generates more results by scheduling a free walk-through of our platform.