Optimize your ad campaigns for revenue by training Google to target more, higher quality leads.
Get better insights into campaign level ROI
Connect your Google Ads and Google Analytics accounts to ServiceTitan and get true ROI by tying campaign performance to actual jobs and revenue.
Get accurate, reliable data
Minimize human error and pull ad performance reports in less time by automating campaign attribution using Dynamic Call Tracking.
Increase ROI and lower cost-per-lead with Ads Optimizer
Identify wasted marketing spend through full-funnel digital ads dashboards. Optimize your ad campaigns for revenue by training Google to target more, higher quality leads.
"The transparency of being able to see the whole customer journey allows us to better support our clients."
Edward Valdes, National Positions
A better way to measure and boost ad performance
Connect your Google Ads account to ServiceTitan and align your data so you will know which campaigns - even which keywords and ad groups - impact jobs the most and revenue the most.
Still have questions?
What is Marketing Pro Ads and who is it available to?
Marketing Pro Ads is ServiceTitan's digital advertising suite that connects Google Ads, Meta Ads, and Google Analytics to your ServiceTitan data so you can tie campaign performance to actual jobs and revenue. It's available exclusively to ServiceTitan customers on the Marketing Pro full suite package, including Canadian customers.
How does Dynamic Call Tracking work?
Dynamic Call Tracking automatically assigns unique phone numbers to each ad source, then attributes those calls back to specific campaigns, jobs, and revenue — eliminating manual data entry and reducing reporting errors.
What is the difference between Ads Measurement and Ads Optimizer?
Ads Measurement is a suite of features — including Google Ads, Meta Ads, Analytics integrations, Dynamic Call Tracking, and an Ads Analytics dashboard — that helps you monitor and assess Google Ads performance accurately. Ads Optimizer goes a step further by feeding ServiceTitan audience and revenue data directly into Google Ads to train the algorithm to target higher-quality leads, not just calls or form fills.
Can I track performance down to individual keywords and ad groups?
Yes — the Google Ads integration surfaces which campaigns, keywords, and ad groups drive the most jobs and revenue, giving you granular visibility into what's actually working. Learn more about PPC strategies for home service companies to get the most out of this data.
What ad platforms does Marketing Pro Ads currently support?
Marketing Pro Ads currently supports Google Ads, Meta Ads, and Google Analytics, with plans to expand to additional ad sources in the future.