A year into building Climate Heroes Air Conditioning, Veton Hashani was growing fast, but he still had a problem. The software he'd started on couldn't keep up.
It wasn't just a functionality issue, though that was real enough. Hashani wanted proper reporting. A CRM that could scale. Tools that would let him see everything happening inside his business and make decisions from actual data.
What he'd outgrown wasn't just the software. It was the ceiling that came with it.
"I always knew ServiceTitan was the route, was the place to be," he said. "And I wish we would have started on ServiceTitan from Day 1."
That's advice he now gives freely to any contractor who asks. Get on ServiceTitan immediately, he tells them, even if the business feels too small to justify it. The longer you wait, the harder the transition.
"It's painful whenever you do it because it's such a robust CRM," Hashani said. "But you're almost prolonging the pain by not getting onto ServiceTitan as soon as you can. It actually becomes more difficult because you've got to transfer all the data, you've got to teach your team all these new standard operating procedures."
Hashani made the move after eight to 12 months. Three years after launching Climate Heroes in Suwanee, Georgia, the company has 50 employees, hit $10 million in revenue last year, and is budgeted to reach $15 million in 2025. Offering plumbing services comes next.
The man behind the ambition
Hashani didn't come up through the trades. He was an engineer at Johnson Controls who figured out quickly that engineering wasn't for him, moved into sales, and touched several industries before landing at Trane as an account manager during COVID.
That's where the direction changed.
His accounts were mostly small contractors. He visited them often, watched how they worked, and saw what happened when one of their technicians pulled up to a house where the air conditioning was out in the middle of summer.
"They went into someone's house and it was 90 degrees in their home, whether it's an elderly person or someone with little kids," he said. "They were able to make a big difference in someone's life, providing them a service they could trust, doing it the right way, and making people comfortable in their homes."
He wanted to do that. So he did.
Climate Heroes launched in the spring of 2023. Hashani read a branding book in three days, workshopped names until Climate Heroes stuck, and put caped characters in red, white and blue on every van. The marketing team works the superhero brand into social media, brochures and community events, where kids run around in capes bearing the company logo.
The brand was built to stick in people's minds. But Hashani is clear about what actually drives the growth.
"It's just been by focusing on the customer," he said. "How do we get customers, and how do we deliver for our customers?"
The scorecard
Hashani came from sales. When he thinks about technicians in the field, he thinks like a sales manager: What is happening in front of the customer, and how do we make it better?
Before Field Pro, that question had a hard ceiling. One manager can do one ride-along a day. Everything else happens however it happens.
"How awesome is it that you can have a ride-along every single day with every single field professional you have at the company?" Hashani said. "That's unheard of five years ago."
Field Pro records technician interactions in the home, with the customer's approval, and generates a scorecard for each technician. Hashani started noticing a pattern in the numbers.
The technicians with the best scorecard scores were putting up the best revenue. Consistently.
"Customers want to do business with them, customers want to buy from them," he said. "So, it's like a self-fulfilling prophecy. You look at who has the best scorecard, it's also the guy with the best numbers. Now your other guys raise their scorecard score and their numbers magically go up."
For Hashani, Field Pro isn't a monitoring tool. It's the mechanism that connects his ambition for the company to the daily reality of what happens inside a customer's home.
Climate Heroes hires almost entirely on attitude now. Hashani wants people green to the industry, trainable, and open to feedback. Field Pro fits that model because the feedback is immediate, specific, and tied directly to results.
"If you have a growth attitude, you're going to like this," he said. "It's going to give you live feedback, nuggets on how you can get better. Guys who have the right attitude love it."
Everything in one place
Beyond Field Pro, Climate Heroes runs Contact Center Pro, Scheduling Pro, Marketing Pro and Fleet Pro. Hashani said he's in conversations about upgrading to the Max Package.
The value he returns to, across all of it, is integration. Every marketing campaign Climate Heroes runs lives inside ServiceTitan. No separate portals. No questions about whether the data is current.
"You go into ServiceTitan, it tells you everything about the campaign," Hashani said. "Is it working, is it not working? What kind of customers are you bringing in? Are they paying customers? Should we spend more, should we turn it off? It's all right there."
Hashani doesn't oversell it. ServiceTitan isn't perfect, he said, and he'll tell anyone that directly. But his read on the alternative is just as direct.
"Find me a perfect software that's going to be able to do this for contractors," he said. "It doesn't exist. I think ServiceTitan is the furthest along. And if we're competing in the market every day for customers, we want to be profitable. You've got to use software that works."
The internal customer
There's a fourth variable in Hashani's growth formula, one that doesn't show up in lead conversion data but runs through everything else.
"The most important customers are your internal customers," he said.
Climate Heroes employees work in a place where people are happy to be, or Hashani wants to know why. The logic connects directly to everything above it: A technician who feels taken care of walks into a customer's home differently than one who doesn't. The scorecard reflects it. The revenue reflects it.
"Our employees have to be happy working here," Hashani said. "We make sure everyone here is taken care of, they're comfortable, they're coming into a positive working environment. And if we do that, then we know for a fact that our external customers are going to be taken care of."
Three years in, the vans still turn heads. But it's what's running underneath the brand — the systems, the data, the daily coaching loop — that's building something worth noticing.
