When a Door Serv Pro van pulls into your driveway, you might get more than a fixed or new garage door. You might get 10% off your bill — and a chance to direct a donation to one of ten cancer or veterans charities. That's not a marketing stunt. For owner Paul Wiese, it's personal.
Paul Wiese lost his mother to cancer when she was 54. He was in his early 30s at the time — the oldest child, the man of the family after years of her being on her own. For seven years after her death, he couldn't bring himself to talk about it. Not with his kids. Not with anyone.
That grief sat with him for a long time. And when he eventually built the kind of business that could give back, it shaped how he did it.
A Van Arrives. You Choose Where It Goes.
About six months ago, Door Serv Pro began randomly dispatching specially wrapped vans on service calls across their four-state territory. Customers can't request one. They can't schedule around it. It just shows up.
When it does, the customer gets 10% off their ticket. And Door Serv Pro donates that 10% to a charity — whichever one the customer chooses from a list of ten.
Five are cancer organizations. Five support veterans. All ten were chosen because they're recognized as the most reputable and impactful in their categories.
The customer decides where the money goes.
"Some people don't want to deal with certain causes because it's too fresh, too personal," Wiese explains. "So we let them choose."
It's a small but meaningful distinction — one born from Wiese's own experience of grief. For years, he couldn't engage with anything related to cancer. He knew customers might be in the same place, and he refused to show up uninvited into that pain. Giving people the choice wasn't just thoughtful design. That was the whole point.
Technicians driving the veterans van wear camo shirts. Those in the cancer van wear pink. The response from customers, Wiese says, has been especially strong in their region — they operate near a major military installation, and veterans frequently answer the door.
"We had a guy driving the van who was in the military himself," Wiese says. "It worked really, really well for him."
Growing It Into Something Bigger
The program is just getting started, and Wiese is already thinking about scale.
In its first year, Door Serv Pro expects to donate $20,000–$25,000 per van. The goal is to reach $50,000–$100,000. Wiese is in active discussions with his private equity group, Guild Garage Group, about rolling the program out across its entire platform — which would significantly multiply the impact.
"We need to do more," he says simply. "Seeing a local company in West Virginia running something like this — it just shows we can."
The program is designed to grow without losing its character. The customer still picks. The donation is still tied to a real service call, not a marketing budget line. And the technicians showing up at the door are people who, in many cases, have their own connections to the causes on that list.
25% Equity to Every Team Member
The charity vans are the most visible part of Wiese's giving back. But the most sweeping is something most customers never see.
Across all 14 of his companies, Wiese gives staff 25% equity. Every one of them. Door Serv Pro was the first.
"I will end up making 10 or 15 millionaires out of that," he says. "That's how this started."
It's a philosophy that grew out of a hard-won shift in how he thought about leadership. For most of his career, he describes himself plainly as someone who operated from ego — his way or the highway. Around four years ago, after joining a better practice group run by industry leader Tommy Mello, things started to shift.
"It's my problem that you're not trained properly," he says. "Let me retrain you. It took me a little bit of time to learn it."
His technicians now earn a minimum of $100,000 a year. That's not a talking point — it's a standard he holds himself to, and it shapes everything from pricing to culture. The people who show up at customers' doors aren't just employees. They have a stake in the business they're representing.
Rebuilding Homes, Not Just Garages
The giving doesn't stop at vans and equity.
Wiese has partnered with his local bank and realtors to buy abandoned, dilapidated houses in his community, pay to have them fully rehabilitated, and give them away. The only requirements: both parents must be working, the father must be in a blue-collar trade, and the family cannot currently own a home.
"No other limits," he says. "We give away the house."
He tried to launch the program this year and expects the first recipient to be selected in 2026. It's the same instinct behind everything else he does — use what he's built to create an opening for someone else who's working hard but needs a break.
The #1 newsletter for the trades.
Advice for Home Service Businesses That Want to Do the Same
For contractors considering starting their own give-back programs, Wiese says the entry point is simpler than most assume.
"Reach out to your local business groups — BNI, Chamber of Commerce, any of them," he says. "They should help point you in the right direction."
The resource most contractors overlook, he adds, is their bank. If you have a real relationship with the commercial side of your bank, they often already have a charitable-giving infrastructure you can plug into. That's how Wiese structured both the charity program and the home giveaway initiative.
The harder part isn't the logistics — it's getting comfortable with the fact that community investment takes thought. You have to consider who you're serving and how. A well-intentioned program that doesn't account for how people actually receive it can miss the mark.
Wiese learned that from grief. Now he builds it into everything he does.
"You've got to look at the good and the bad," he says. "That's what I think I got really good at over the years."
Want to learn more about ServiceTitan’s Power the Nation initiative and the contractors making a difference across the country? Visit ServiceTitan’s Power the Nation home page.
