Whether you are a plumber or a plumbing business owner, having an effective website is essential for attracting both commercial and residential customers. A great website, with a visually appealing design, is a reflection of your professionalism and builds trust with potential clients.
To ensure those clients can find your plumbing company online, however, what your plumbing website looks like is only one of many considerations. You need to be able to optimize your website so that it can be easily found by potential customers who are searching for plumbing services on the internet. Additionally, it's important to combine an optimized website with other marketing strategies focused on generating plumbing leads.
ServiceTitan's plumbing management and marketing software includes a range of features specifically designed to help plumbing companies improve their online presence and marketing strategies.
In this article, we'll point you to:
Along the way, we'll also show you how ServiceTitan helps you improve your plumbing website and online marketing efforts by giving you tools to:
Allow customers to book appointments online, with real-time availability
Manage email marketing to target the right potential clients
Measure ROI and track which of your marketing strategies are most effective
ServiceTitan’s plumbing software automates your company’s scheduling, dispatching, billing, marketing and more. Request a personalized demo today to find out how it can help your plumbing business improve efficiency and profitability.
10 Examples of Plumbing Websites with Great Web Design and Strong Features
Potential customers need to know you can handle their plumbing problems, whether large or small. The best plumbing website designs have clear service pages and offer user-friendly features. Below, we’ve selected 10 website examples to inspire you to create or update your own website.
Example #1: O’Neill Plumbing Company
Image source: O’Neill Plumbing Company
O’Neill Plumbing Company visually highlights its origin in 1917 with retro aesthetic and historical images. This creates a strong identity and builds trust. A quick glance on the website‘s banner image shows a company with 106 years of experience in the Seattle area. The website’s color scheme, headers, and fonts also complement the historical theme.
Example #2: Tony LaMartina Plumbing Company, Inc.
Image source: Tony LaMartina Plumbing Company
Tony LaMartina Plumbing Company creates a friendly “atmosphere” with an image of a child holding a truck while also mentioning the fact that they’ve been in business for over 40 years.
Instead of cramming the homepage with information, this plumbing website invites visitors to scroll down on the landing page to find the section that interests them. The family-friendly theme runs throughout the website.
Example #3: Quix Plumbing Service
Image source: Quix Plumbing Service
Quix Plumbing Service shows potential customers a modern, minimal, and sleek website. At first glance, visitors see a brightly colored plumbing background image, with colors repeated throughout the homepage and additional landing pages.
Quix displays their tagline “Your Easy Plumbing Solution” alongside their high Google rating. Website visitors can immediately see the services that set the company apart, and why they should schedule an appointment.
Example #4: New York Plumbing, Heating & Cooling Corp.
Image source: New York Plumbing, Heating & Cooling Corp.
New York Plumbing, Heating & Cooling Corp.'s website proves less is more. While the HVAC company’s website remains minimal, with no scrolling necessary, it features a colorful, easy-to-see menu and prominent social media buttons.
The website uses attractive, changing images on the homepage that match the company's wide range of services. Keeping the website sidebars and menu simple allows visitors to easily find what they want when they need it.
Example #5: A-Total Plumbing
Image source: A-Total Plumbing
A-Total Plumbing uses a straightforward design on its website, starting with a professional-looking background image. The minimal design makes the menu easy to read and follow. The click-to-schedule and call buttons in the top right are featured prominently, making it as easy as possible to contact the company to book an appointment.
Example #6: Black Diamond Plumbing & Mechanical, Inc.
Image source: Black Diamond Plumbing & Mechanical, Inc.
Black Diamond Plumbing & Mechanical Inc. displays scroll-through customer reviews in a visually appealing nature, with a call-to-action button to view more. Special offers are prominently displayed with “redeem now” buttons.
On the FAQ page, the company succinctly answers common customer questions broken into categories based on their services. The blog provides a deeper dive into a wide range of home maintenance issues, which helps build authority.
Example #7: Aspen Mountain Plumbing
Image source: Aspen Mountain Plumbing
The photo on Aspen Mountain Plumbing’s homepage displays their pride in being a family-owned business. They also offer numerous compelling CTAs—from a click-to-schedule button to the ability to upload a picture of your plumbing issue. YouTube videos embedded into the website showcase the company’s personality and help build trust with prospective customers. The company’s plumbing blog shares home plumbing tips and tricks that offer real value to website users.
Example #8: Penguin Air, Plumbing & Electrical
Image source: Penguin Air, Plumbing & Electrical
Penguin Air, Plumbing & Electrical in Phoenix shows a family-friendly photo in a contrasting green and purple color scheme. Website visitors first see an online appointment request button, and can also schedule service online or start a chat.
Besides an easy-to-navigate menu, the website clearly displays its plumbing services. It also emphasizes what sets the company apart, including upfront pricing, lifetime warranties on select systems, and 24/7 emergency services.
Example #9: Mr. Rooter Plumbing
Image source: Mr. Rooter Plumbing
Mr. Rooter Plumbing provides clear, easy navigation, which translates into a great user experience. As it is a franchise, website visitors enter their ZIP code to choose the nearest location. A location-specific website allows visitors to begin a live chat, request a job estimate, or explore the website for additional information. Throughout the website, visitors see the company is locally owned and operated. The website even offers an “Apply Locally” feature, to help the company hire plumbers.
Example #10: The Eco Plumbers
Image source: The Eco Plumbers
The Eco Plumbers offer drain cleaning, water heater, and sump pump specials, as prominently displayed on their homepage. “Book Now” buttons prompt visitors to easily schedule service. If homeowners aren’t ready to schedule, they can use the chat widget to get more information.
Features of All Great Plumbing Websites
Now that we’ve shown examples of high-quality web design, let’s look at 10 features you need to make your website stand out and create a superb user experience.
Feature #1: Mobile-friendly format
Your plumber website often gives the first impression of your company. What do potential customers see?
Since 64% of online searches for plumbing services take place on a mobile device, a mobile-friendly plumbing website design is an absolute must.
A responsive, mobile-friendly design makes a positive first impression and increases the effectiveness of your website. This first interaction is crucial, as more than half of users say a poor mobile experience will make them less likely to engage with a company.
Feature #2: Easy to find on Google
When potential customers are searching for a plumbing company, they use online search engines, usually Google. Your website needs to be easily found and indexed in the search results. This requires optimizing your webpages with relevant keywords, descriptions and titles.
You can also include links to your website on your social media accounts—a great way to promote services and products offered by your plumbing business
ServiceTitan: Get your site to appear prominently in Google searches
Current plumbing marketing strategies have shifted away from traditional methods like direct mail, newspapers, radio, TV, and billboards. Instead, online pay-per-click (PPC) ads and paid Google local service ads have become more effective at driving revenue.
ServiceTitan's plumbing management software helps you take your SEO to the next level, ensuring that your company pops up on Google when potential customers in your area search for plumbing services.
ServiceTitan integrates with Google Local Services Ads to allow any customer, residential or commercial, to directly schedule appointments online with your company, and provides plumbing business owners with ROI metrics on every Google Ad campaign.
When a potential customer in Philadelphia searches for a plumber, for example, a Local Services Ad generated with ServiceTitan is displayed at the top of Google's search results. By clicking on the Google Ad, users are directed to an automated scheduling page where they can easily book appointments without searching for contact information on your plumbing website.
Feature #3: Clear calls to action (CTAs) and easy appointment booking
Your website should function as a roadmap that guides homeowners and commercial clients through the decision-making process and ends with them hiring you. The best plumbing websites display highly visible phone numbers and service areas, typically in the top, right-hand corner.
Present website visitors with a call to action (CTA), whether it’s a request for information, scheduling a consultation, or booking an appointment. Consider lead magnets, such as free consultations, as a way to create sales leads.
For ease and convenience, it’s important to offer a variety of contact methods so customers can choose how they want to communicate. The best plumbing websites offer contact forms, and particularly chat or text features so customers can receive an immediate response, and get their questions answered quickly.
ServiceTitan: Allow customers to make online appointments, with real-time availability
Make it easy for your customers to communicate with your company, whether it’s answering a question, filling out a contact form, or booking a job. ServiceTitan helps plumbing companies make their websites more efficient by offering chat functionality. With ServiceTitan's chat-to-text widget on your website, customers can start a text conversation, and you can capture more leads.
Additionally, use ServiceTitan’s integration with Google’s Local Services Ads so customers can book jobs directly from Google. The setup, which features a one-click option for mobile devices, makes it possible to show availability based on your dispatch calendar, all in real time.
The website widget offered by ServiceTitan also allows customers to conveniently schedule appointments online.
The booking widget syncs with ServiceTitan's dispatch board and displays real-time availability, resulting in immediate job confirmation. The tool ensures that only available times are suggested, avoiding any potential double bookings. The booking process is entirely managed by the homeowners or commercial clients themselves.
There is also the option to cancel or reschedule appointments using a link sent via email or text message. Our widget is seamlessly integrated with ServiceTitan's base package, eliminating the need for API management or separate fees for third-party online call-booking tools.
Real Example: ProSkill Services
ProSkill Services, which offers HVAC, plumbing, and electrical services in Arizona, offers customers a range of ways to contact the company via its website.
“Offering multiple lines of communication enables customers to reach out or respond when it’s convenient for them,” says co-founder Travis Ringe, who uses ServiceTitan’s plumbing business software.
“Our goal is to remove as many roadblocks as possible in our customers’ journey, and one of the smoothest roads to booking a job is to be available on the customers’ preferred communication platform,” Ringe says.
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Feature #4: Feature positive reviews and testimonials
Positive reviews boost your company’s reputation and build customers’ trust. Since positive reviews make 91% of consumers more likely to use a business, according to a local consumer review survey, garnering 5-star reviews—and displaying your rating or best reviews on your plumbing website—should be a priority.
Get more reviews with ServiceTitan’s automated review requests. For optimum results, create a process where techs inform customers they’ll receive a review link and ask them to rate their service. Consider giving techs a small bonus if a customer mentions the tech’s name in the review.
ServiceTitan: Easily manage your online plumbing service reviews
To get great reviews, your plumbing company first must offer great service. Customers are more likely to take time out of their day to write a review if they are blown away by a company’s efficiency, professionalism, and extra effort to do the job right.
When potential customers read those 5-star reviews and testimonials on your plumbing website, it gives them confidence they are making the right decision in choosing your company.
ServiceTitan’s Marketing Pro Reputation tool helps you streamline your review management process.
“The thing that I love about it is being able to respond to these reviews in-house, on one page,” says Brian Choate, Assistant General Manager of Choate’s Air Conditioning, Heating and Plumbing in the Memphis area. ”Everything’s right there. Before, we’d have to log in to another outside source and handle it.”
Additionally, ServiceTitan's customer experience software provides a built-in notification tool to help you manage your plumbing business' online reviews. It also offers a reputation management tool to automate review requests to customers, so your plumbers can request a review as soon as they have finished their job on the customers’ premises.
Our tools streamline the process of sending review requests, managing online reviews, and recognizing areas for improvement and exceptional customer service within your team.
ServiceTitan's customer experience software is also designed to ensure plumbing services are conducted efficiently and customers are not kept waiting for a plumber to arrive. The software automatically notifies customers in advance about the arrival of their assigned plumber, provides them with their identity, and keeps them updated about any delays.
Learn more about ServiceTitan's plumbing software.
Feature #5: Display services clearly on the website
Spotlight what sets your company apart from others, and make it easy for website visitors to see the range of services you offer and to figure out what each service may cost them, using simple, transparent, and upfront pricing through online pricing tools.
While homes and businesses need plumbing repairs and upgrades, think about how you can offer those services in unique and convenient ways, and advertise them on your plumbing website. With ServiceTitan, techs can easily show customers good-better-best options on a tablet in the field and increase your average ticket, for example.
Real Example: Sunshine Home Services
Sunshine Home Services, located in the Denver area, offers transparent pricing and provides several videos on their website with valuable information about their various services and solutions. This is helpful for first-time homeowners with no baseline knowledge of plumbing costs.
“It’s also a timesaver for busy professionals”, says Co-owner and President Susan Frew. “No one wants to wait for someone to come over and do an estimate.”
“It came out of a need in the real estate world,” Frew says, explaining how the service allows Sunshine to help its real estate customers obtain plumbing estimates, which are often used as a negotiation tool. “It saves drivers a lot of time. It’s efficient.”
Feature #6: Awards and community commitment
Highlight what sets your company apart by clearly displaying professional certifications, Better Business Bureau ratings, and other industry certifications or awards. From a plumbing marketing standpoint, awards separate your company from others.
It’s a bonus when customers see your home services company cares and supports local organizations. Charitable giving and community involvement opportunities have an immeasurable impact.
“It’s just the right thing to do,” says Joseph Hobson, Regional Manager of Hunter Super Techs. “Whether it gets the name out or not, the simple fact of doing this shows we all have a higher purpose in life.”
Follow charitable best practices, such as setting a budget, creating a charitable giving application, and following up for future involvement.
Feature #7: Personalization
Great plumbing websites feature a personal angle, so customers can get to know you and feel like they can trust the company. Some companies succeed at this by simply posting a funny video or using the best plumbing slogans or logos to capture an online audience.
Accurate Electric, Plumbing, Heating & Air in the Los Angeles area displays a team photo, as well as the owner’s personal family photo, so customers can see at a glance whom they’re calling.
Real Example: Thornton & Grooms
Thornton & Grooms, an HVAC and plumbing company serving the metro Detroit area, personalizes its plumbing website with a YouTube video narrated by their Owner and Operations Manager, David Knight.
For increased personalization, send customers an automated text through ServiceTitan so they can see a photo and bio of the technician coming to their home.
“Customers do business with people they know, like, and trust,” says Chris Hunter, Director of Customer Relations at ServiceTitan and co-owner of Go Time Success Group. ”Sending out these bios helps you connect with the customer and sets you up for success before you even get to the home.”
Hunter’s tips for the best tech bios include using a bio template and adding a YouTube video to increase customer connection.
Use your plumbing website to advertise online coupons, special offers and financing—including price-matching offers from other companies—to generate new plumbing leads for your business.
ServiceTitan: Personalize your email outreach to target the right potential clients
Sending personalized promotional emails to a selected portion of your customer list on a regular basis can serve as a reminder of important services, like plumbing system maintenance, and help maintain awareness of your business.
ServiceTitan's Marketing Pro provides plumbing businesses with a tool for running targeted email marketing campaigns for specific customer types or profiles with ease and effectiveness.
One effective approach to converting plumbing estimates into paying customers is to send a targeted mass email to individuals who have not responded. The email should include a specific phone number for the potential customer to call back. This method can turn previous leads into paying customers by encouraging them to reply.
Our software can also help you deliver personalized drip campaigns straight to your past customers' inboxes, generating highly targeted and effective marketing messages that easily bring in new plumbing leads.
For a quicker start, select a pre-made template from ServiceTitan's library, add your logo, and adjust the default text to fit your marketing needs.
ServiceTitan email marketing enables plumbing companies to hyper-target emails, sending the right message in the right format at the right time.
“I don't know too many other types of advertising right now that you can do in home services that have a cost per lead under 12 bucks,” says Megan Bedford, owner and founder of Denver-based Mugyver Consulting, and founder and chair of Desk Free Nation.
Feature #8: Social media buttons
The best plumbing websites display social media buttons to link to the company’s Facebook page, YouTube channel, and Twitter and Instagram accounts.
A national research center reports Facebook and YouTube are the most widely used social media platforms among adults. Consumers ranked images and videos as the top content they want to see, according to a recent Sprout Social index. Stay on top of plumbing industry trends to know which social media networks to focus your efforts on.
One of the quickest ways to set your company apart on social networks is to engage with your customers and respond when they reach out.
Absolute Air, Heat and Water of Mapleton, Utah, regularly interacts with more than 4,000 Facebook followers. “Sometimes, it’s just a matter of engaging people on social media to encourage trust in your company,” says Absolute’s Chief Marketing Officer Brian Hortin.
There’s an added benefit, too, as 71% of consumers who experience a positive interaction with a brand on social media are likely to recommend it to family and friends.
Feature #9: Information & resources
If you provide expert advice on your plumber website, your small business becomes a helpful online resource for customers. Consider adding how-to videos, blogs, and podcasts to your plumbing website to better serve your audience.
To learn how to embed a YouTube video on your site, check out Plumbing Webmasters step-by-step instructions.
It’s important to make sure your plumbing website provides as many methods as possible to answer customers’ questions.
Roto Rooter Plumbing & Drain Service websites offer a “frequently asked questions” section, and if a question isn’t answered, website visitors can ask a master plumber a question.
It’s key to make your plumbing website a place customers can find information quickly and easily and be satisfied with the quality of service they receive. Happy customers equal 5-star reviews, which in turn generate new customers, and more revenue.
Regardless of the avenue you choose, the goal remains to drive traffic and provide a better user experience on your plumbing website.
To make sure your plumbing website appears at the top of a potential customer’s Google search, master plumbing SEO (search engine optimization), and use top-ranked keywords in content on your plumbing website.
You want local customers to find you, so be sure to include your city or neighborhood as a keyword phrase, such as, “Minneapolis water leak.”
Local results for “plumber near me” are displayed in Google when customers search on their mobile devices for a plumbing company, and you can improve your ranking through your company’s Google Business Profile.
Feature #10: Financing
Financing options help customers afford a plumbing upgrade or repair. If your company offers customer financing, make it clear on your plumbing website. It may be the reason they contact your company.
ServiceTitan integrated financing helps plumbing companies increase their average ticket size and get paid faster. Plumbing contractors should teach techs how to offer financing in the field, showing customers the best option first with the low monthly financed price. Customers can apply in ServiceTitan Mobile and receive instant approval. When options become more affordable with financing, it leads to more on-site sales.
Feature #11: Track website metrics and ROI
Measuring return on investment (ROI) is a critical component of all online marketing for plumbing businesses. To maximize the efficiency of your campaigns and avoid wasting resources, it is important to track the number of leads and customers you are generating and where exactly they are coming from.
Regular analysis of your website data and metrics can help identify the sources of your leads, allowing for focus on the most effective strategies.
ServiceTitan: Measure ROI and track which marketing strategies are most effective
ServiceTitan's software generates unique phone numbers for each marketing campaign, allowing for accurate tracking of call sources and real-time reporting of campaign ROI.
The tracking feature enables monitoring of call volumes, bookings made by customer service representatives, and related sales figures through the ServiceTitan dashboard.
The real ROI of your campaigns can be determined by tracking revenue from each advertising source and calculating the total cost per lead. This way, you can double-down on the campaigns bringing you the most revenue, and stop wasting money on those that are not as effective.
3 Plumbing Website Builders to Consider
If you want to create your own plumbing company’s website, consider these website builder options:
Wix: Design your website with customizable website templates and add features as you grow. Wix offers free and premium plans.
WordPress: Build a website from several themes, free or with a subscription.
Weebly: Create a website with customizable templates, free or with a subscription.
If designing or updating your plumbing website goes beyond your expertise, consider hiring a professional. ServiceTitan Certified Providers, which include marketing agencies, help contractors in the trades take their business to the next level.
Your plumbing company’s website is an online avenue to connect with potential customers. When it comes to your digital marketing efforts, let ServiceTitan do the hard work for you. Ready to get started? Request a demo today.
ServiceTitan Plumbing Software
ServiceTitan is a comprehensive plumbing business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.