Plumbing, Business Tips

Get More Business with Catchy Plumbing Advertising Slogans

ServiceTitan
January 16th, 2023
10 Min Read

The right slogan can do a lot for a small or medium-sized plumbing business. It can distinguish your business from the competition, highlight your professionalism and qualifications, or even make new customers laugh.

That’s the power of making an emotional connection with homeowners with your advertising and branding. This is a powerful tool for many businesses, including plumbing businesses, where potential customers are often facing significant stress and have to quickly choose a company to remedy an urgent issue in their home.

However, a good slogan is just one small component of an effective plumbing advertising and marketing strategy. It needs to be combined with a solid plan for reaching potential clients and converting them into paying customers. Tracking the results of these efforts is also critical. At ServiceTitan, we know how effective a solid, catchy plumbing slogan can be in communicating the individuality and friendliness of a great home service business. 

ServiceTitan gives you the tools you need to manage all your marketing and advertising efforts. When you use our plumbing software, we help you set up marketing campaigns and monitor their results, so you know instantly which campaigns are successful and which ones aren't getting results.

Below, we provide you with a list of 25+ different plumb­ing ad slogans for your own marketing campaigns, separated into three groups:

  1. Simple and effective slogans

  2. Funny plumbing taglines

  3. Direct and professional slogans

Finally, we’ll give you an overview of how ServiceTitan’s all-in-one plumbing software can help you manage your marketing and advertising strategy, along with your entire operation, from start to finish.

To learn more about ServiceTitan for your own plumbing business, you can schedule a call for a demo.

Advertising Slogans for Your Plumbing Business

Take a look at our suggested best plumbing slogan ideas for your plumbing business:

1. Simple and Effective Slogans

Sometimes, a simple slogan is the best way to communicate value to customers. These slogans are specific to the plumbing industry and use a few keywords that make people think of plumbers.

  • 24/7 plumbing, we show up.

  • If water runs through it, we fix it!

  • We won't drain your checkbook.

  • Our reputation has leaked out!

  • Got a leak? We'll take a peek!

2. Funny Plumbing Taglines

Some people enjoy a bit of sass in their humor, and business slogans can reflect that, too. A slogan that features a little sass brings a smile to the faces of your customers. Consider a few of these catchy plumbing services slogans:

  • We're plumb crazy!

  • We repair what your husband fixed.

  • A flush beats a full house every time!

 Or, if irreverent humor is more your style, try these plumbing company slogans on for size:

  • Our plumbers have pipe dreams.

  • iPlumb

  • We are #1 in the #2 business!

  • Plumbing? We’re the best, you can flush the rest.

3. Direct and Professional Slogans

If getting punny doesn’t quite fit your business profile, then being direct can showcase your professional credentials and trustworthiness, without resorting to jokey wordplay. Plumbing is a solid, reliable trade that requires a license, honesty and good skills. Customers are looking for quality service and reliability, at an affordable price. 

Let those values come to the fore in both your company name and your advertising taglines.

  • Plumbing problems? We’ve got you covered.

  • Plumbing issues solved. Now.

  • Our plumbers know their stuff.

  • Great plumbers you can trust.

  • 24-hour plumbing coverage.

  • Perfectly professional plumbers.

  • Reliable plumbing at reasonable prices.

  • There when you need us most.

  • Plumbing repairs done right.

  • Top-quality affordable plumbing.

  • Plumbing experts for peace of mind.

  • Expert plumbers. No hassle.

  • Professional plumbing at fair rates.

  • Best plumbers - quality work - fair price. 

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Slogans & Beyond: ServiceTitan’s Marketing and Advertising Features

Even if you pick a catchy and incisive advertising slogan, that doesn’t mean you can sit back and watch the plumbing leads come in. The slogan is just one part of an overall successful ad campaign. You still have to generate leads, follow up on them, take incoming phone calls, and actually book and invoice new plumbing jobs.

Google search for "AC repair 90027"

Typical digital advertising strategies to grow plumbing businesses involve Google ads, email marketing campaigns, search engine optimization (SEO), membership sites (Yelp, Nextdoor, Angi, etc.), and more. Many plumbers also find success with direct mail campaigns.

You’ll need a well-organized system for implementing these campaigns, tracking their success, and adjusting strategy to make the most of your budget.

ServiceTitan‘s plumbing software is cloud-based, allowing you to access your data from anywhere at any moment, and integrating seamlessly into your existing workflow. You get top-of-the-line ad monitoring and tracking capabilities, even if you don't have a dedicated team of professionals working for you.

And because ServiceTitan lets you see the true return on investment of each campaign, you can optimize your efforts and maximize your returns. 

Some of ServiceTitan’s software capabilities related to advertising include…

  • ROI tracking

  • Streamlining call booking and scheduling

  • Improved booking experience for customers

  • Automating direct mail campaigns

  • Simplifying email campaigns

  • Online review management

Use ROI Tracking to Get the Most Out of Your Advertising Budget

Not all channels are equally effective at reaching potential customers and persuading them to contact you. Having the tools to see how each channel performs is essential. 

That's where ServiceTitan comes in. We provide both a toolset to help you manage your marketing efforts, and an analytics dashboard to let you know exactly how each marketing and advertising campaign is performing.

Marketing Campaign Revenue by Zip Code

ServiceTitan’s add-on service, Marketing Pro, gives you detailed marketing stats for every ad campaign in one place.

The marketing scorecard provides a clear overview of leads generated, booked appointments, sales, and revenue. You can see exactly where business originates from, whether it’s through Angi (or other home services marketplaces), local newspapers, Google ads, our web scheduling app, or direct mail postcards.

ServiceTitan makes sure your leads turn into actual jobs with call booking, scheduling, and dispatching solutions that help contractors deliver an amazing customer experience while increasing conversions.

Streamline Call Booking and Scheduling

Calendar Scheduling example: January 23-29, 2022 view

When a customer calls in, ServiceTitan’s call booking screen automatically shows CSRs whether the caller is a new or repeat customer.

ServiceTitan’s call booking feature allows your customer service reps to greet repeat customers by name, giving them a more personal customer experience and friendly service. Additionally, CSRs can view all recorded customer details such as name, address, and complete job history, along with property information.

When a new customer calls for the first time, ServiceTitan provides CSRs with drop-down menus to ensure they ask all the right questions, and note down all the required customer details, so every plumber has the information they need when setting out on a job. This way, the assigned plumber can know exactly where a clog is located, or which faucet needs fixing.

Using ServiceTitan’s call booking and service scheduling features, CSRs can easily view all available time slots—and available plumbers—over the coming weeks. 

Only plumbers who are qualified for the type of job being booked can be assigned, preventing the possibility of assigning a plumber without the appropriate skills to do the job. This avoids the cost and hassle of having to send a more qualified plumber to finish the work later on—while also providing your customers with the most efficient service possible.

Use ServiceTitan for Scheduling Appointments Online Through Ads

Select Appointment Time: Several time slots available

You can use ServiceTitan to create online plumbing appointment scheduling campaigns and view detailed reporting on each campaign.

ServiceTitan offers users a web widget that allows customers to book their own plumbing appointments online, with real-time availability (as shown above).

This helps plumbing services companies improve the customer experience, free up CSRs’ time, and simplify booking processes. The online booking system synchronizes with ServiceTitan’s scheduling system, so there's no risk of double bookings.

Email Marketing

Email Membership Drip Campaign with ServiceTitan

As you complete home service and commercial plumbing jobs in your area, you build a list of past customers. These customers almost always require repeat visits for ongoing maintenance, repairs, etc. They also have friends and acquaintances who will need plumbing services. If you send out regular emails to your customer list, you can stay “top-of-mind” to get this potential business, which is far more cost effective than generating new leads from scratch.

ServiceTitan’s add-on service, Marketing Pro, is specifically designed to make it easy for service companies to run effective email marketing campaigns and target specific customers.

Would you like to focus on homeowners or commercial customers who have yet to respond to a plumbing estimate you sent them? ServiceTitan makes it easy for business owners to filter the customer list for anyone with an outstanding estimate—so you can send them an email including a unique phone number to call you. This strategy often wakens cold leads and leads to new business. 

Another example would be emailing all past plumbing customers for whom you’ve installed a boiler, reminding them that they may need a winter maintenance visit. This type of targeting sends specific messages to the customers who are most likely to respond, increasing the effectiveness for attracting additional business. 

Building a campaign in ServiceTitan example

ServiceTitan gives you dozens of templates for a variety of email marketing campaigns, allowing you to simply add your own information and send to a targeted audience of previous customers to generate more opportunities.

ServiceTitan also lets you monitor the ROI of each email marketing campaign and check on the results through real-time reports.

Direct Mail

Automate Direct Mail Campaigns with ServiceTitan

ServiceTitan’s Marketing Pro software allows you to completely automate your direct mail campaigns. You can send potential customers a single postcard (or as many as you want) for one flat rate per item. All you need to do is:

  1. Choose your target audience from your list of customers: Create audience lists based on your customer data and prospects. Do you know which customers have out-of-date equipment that may need replacing? Send them a postcard reminding them of your equipment replacement programs.

  2. Choose from our range of templates and upload your postcard design

  3. Print it out and send it to your chosen audience.

You can monitor the ROI of every postcard you send to potential customers, so you can keep an eye on how much revenue your direct mail campaigns bring in.

Use ServiceTitan to Create Trackable Phone Numbers for Your Plumbing Ads

Booking Calls in ServiceTitan: Michael Johnson example

Many marketing tools give you the option of tracking how many calls your ads have generated, but you don’t necessarily generate revenue from every call. ServiceTitan not only creates new, unique phone numbers for each of your ads—so you know which campaigns customers are responding to—but also tracks which calls actually lead to plumbing sales.

When a potential customer calls one of these numbers, ServiceTitan's system tracks them and generates reports on results. You never have to juggle different phone numbers, recall which campaigns you used them on, or keep track of ROI stats manually again. 

This allows you to quickly determine which ads generate the most business and lead to the most booked jobs—with a clear view of how much revenue they bring in.

Manage Online Reviews via ServiceTitan

Post Your Review: Titan Home Services

Many customers turn to reviews to decide who to trust with their plumbing needs, so staying on top of those reviews can result in a real boost to your business. ServiceTitan offers several tools to help you with your online reputation.

If you want to keep an eye on your online reviews, we include a notification feature in our plumbing contractor software. After each job, you can set up a trigger to send a message automatically asking for customer feedback. And if you want clients to leave positive feedback on your preferred online review sites, you can send them a direct link to access your review pages, right after your plumber closes out the job.

Additionally, Marketing Pro offers a more comprehensive reputation management system that not only lets you automatically request reviews from customers, but provides reports on how your team is performing in terms of customer service reviews. 

ServiceTitan lets you monitor online reviews directly within our platform and see which of your employees are responsible for what types of feedback. You can reward great employees who garner good reviews and coach employees in areas where they need to improve (communication skills, timeliness, and so forth).

ServiceTitan: The Best Plumbing Software Solution Including Ad & Marketing Tools

ServiceTitan’s all-in-one business management software was designed specifically for contractor companies—including plumbers. With ServiceTitan, you can manage every aspect of your business from one place. You can easily create new jobs, assign them to your team of plumbers, monitor their progress, and even generate reports. 

And because ServiceTitan integrates with Google Maps, you can see where each job is located and get directions to any address. Plus, ServiceTitan provides comprehensive reporting tools so you can keep track of everything from customer satisfaction scores to employee productivity.

Here are some of the features included in our platform:

  • Call booking, dispatch scheduling, and routing

  • Dynamic data reporting

  • Contracts and memberships

  • Estimates and proposals

  • A customized pricebook, estimates, and invoices

  • Payroll, timesheets, and job costing

  • Mobile app for technicians

  • Marketing and Local Services Ads

For more information on how ServiceTitan can improve your plumbing company’s lead generation and revenue by using automated marketing and advertising tools, contact us for a free demo.

ServiceTitan Plumbing Software

ServiceTitan is a comprehensive plumbing business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

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