20 Top Plumbing Influencers to Know in 2025

1. Roger Wakefield

Roger Wakefield (@therogerwakefield) is one of the most recognizable and experienced licensed plumbers in Texas, with over 40 years of experience in the field. He often posts plumbing tips and tricks, tool reviews, and industry commentary for tradespeople everywhere, whether homeowners, aspiring plumbers, or company owners. 

Caleb John, Founder and Director at Exceed Plumbing and Air Con, says, “The best thing about Roger is he explains things in a way my apprentices get. I had a new hire who kept misaligning hot and cold at the vanity. I sat him down for Roger’s rough-in demo and told him to mirror that layout. Problem solved, zero issues since.” 

Roger is on all major social media platforms, such as Instagram, Facebook, TikTok, and YouTube. 

Influencer type: Macro influencer

Followers on Instagram: 97K+

Subscribers on YouTube: 665K+ 

Followers on Facebook: 8.4K+

Followers on TikTok: 597K+

2. Mary-Anne Bowcott 

Breaking stereotypes, Mary-Anne Bowcott (@the_ladyplumber) has over 20 years of experience in the construction industry doing plumbing, roofing, gas, and DIY projects. 

Her content includes showcasing her plumbing projects, reviewing tools, and encouraging more women to join the trade. 

You can mainly find The Lady Plumber on Instagram, where she posts a daily behind-the-scenes look at her work, or on LinkedIn for her thoughts on the industry. 

Influencer type: Micro influencer

Followers on Instagram: 163K+ 

3. HydroNYC

This New York-based company is known for its raw, real, and often humorous look at life in the plumbing ind

ustry. HydroNYC turned into a social media powerhouse by showcasing tools, documenting job-site challenges, and giving a no-nonsense glimpse into the daily grind of urban plumbing. 

HydroNYC is on Instagram, YouTube, and Facebook. 

Influencer type: Micro influencer

Subscribers on YouTube: 458K+

Followers on Instagram: 215K+

Followers on Facebook: 209K+ 

4. Mr. London Plumber

Mr. London Plumber is an independent London brand belonging to someone known for his friendly vibe, dedication to the trade, and craftsmanship. 

He made a name for himself by providing expert plumbing services and tips in engaging, informative, and entertaining content, from boiler installations to bathroom refits. 

Mr. London Plumber is on Instagram, X (formerly Twitter), TikTok, and LinkedIn, sharing time-lapse installations and relatable trade content. 

Influencer type: Micro influencer

Followers on Instagram: 9,900+

Followers on X: 450+

Followers on TikTok: 9,500+

5. PB Plumber

A third-generation plumber and gas engineer, PB Plumber makes videos of daily plumbing life and teaches apprentices how the trade works in a simple way.

PB Plumber is known for honest tool reviews, real-world job walkthroughs, and clean installations, offering both entertaining and educational content.

PB Plumber is on Instagram, YouTube, TikTok, and X, regularly sharing photos or videos from job sites. 

Influencer type: Micro influencer

Subscribers on YouTube: 53.7K+

Followers on Instagram: 79.9K+

Followers on TikTok: 53.7K+

6. Alchemy Plumbing

With over 25 years of experience in the field, this Lake Oswego–based plumbing company has gained a reputation for turning everyday plumbing work into high-quality content.

Alchemy Plumbing is known for clean installations, skilled craftsmanship, and commitment to professionalism. Its social media often contains educational content but also has behind-the-scenes videos.

Find Alchemy Plumbing on Instagram, where they share project photos or tool spotlights, but also on LinkedIn, Facebook, and YouTube. 

Influencer type: Micro influencer

Followers on Instagram: 4,000+

Subscribers on YouTube: 2.07K+

Followers on Facebook: 300+

7. Mechanicallyincleyend

Mechanicallyincleyend is a rising star in the plumbing and HVAC industry, known for combining high-level technical skills with an authentic content style. 

This influencer often shares tool reviews, daily life content from job sites, and tips and tricks that resonate with apprentices and veterans alike. 

Mechanicallyincleyend is active on TikTok, YouTube, Instagram, Facebook, and X, posting job updates, time-lapse videos, and creative installations. 

Influencer type: Nano to micro influencer

Followers on TikTok: 2.6M+

Subscribers on YouTube: 611K+

Followers on Instagram: 645K+

8. Replumb

Replumb, in his own words, is “just a plumber plumbing.” This influencer is known for the clean installations, minimalistic aesthetics, and eye for detail; his content often showcases modern bathroom transformations, plumbing finishes, and tool setups.

You’ll find Replumb active on Instagram, where he shares photos and videos of pipework and project photos.  

Influencer type: Nano influencer

Subscribers on YouTube: 716K+

Followers on Instagram: 458K+

9. The Plumberlorian

A self-proclaimed “blue collar nerd who loves plumbing and tools,” the Plumberlorian makes waves in the industry by blending top-tier craftsmanship with a pop culture flair. 

The content is often humorous and relatable, showcasing the Plumberlorian’s skill with pipes in gear reviews and crisp installations. 

The Plumberlorian is active on Instagram, YouTube, Facebook, and TikTok, posting photos and videos that draw a broad audience. 

Influencer type: Micro influencer

Followers on Instagram: 255K+

Subscribers on YouTube: 340K+

Followers on TikTok: 217K+

10. Plumber Ella

A certified plumber and gas fitter, Plumber Ella won NAWIC Tradeswoman of the Year 2023, so she’s definitely someone to keep an eye on. Only active on Instagram, Ella posts on-the-scene videos and photos that reflect her vibrant and humorous personality and technical skills. 

Influencer type: Nano to micro influencer

Followers on Instagram: 2,350+

11. Terence Chan

Known as the_impetus, Terence Chan is a plumber, entrepreneur, and HVAC ambassador with over 12 years of experience in this industry. He often posts funny videos about daily plumbing life, but also tips on how to replace hot water tanks, for example. 

Terence Chan is on Instagram, LinkedIn, Facebook, and TikTok.

Influencer type: Micro influencer

Followers on Instagram: 53.6K+

Followers on TikTok: 67.1K+

12. Plumbing with Tim

Tim is a veteran plumber with 20+ years of experience, based in Florida. He usually posts on-location videos of his projects, giving you a glimpse into the world of plumbing. 

He also posts dos and don'ts for plumbing and tool reviews, and has Q&A sessions. Suitable for homeowners, renters, and apprentice plumbers. 

Plumbing with Tim is on YouTube. 

Influencer type: Micro influencer

Subscribers on YouTube: 28.5K+

13. HDPLUMBERS

HDPLUMBERS is a licensed plumbing company based in California, serving residential and commercial clients. On social media, they offer a blend of educational content, product reviews, and behind-the-scenes glimpses into their projects. But they often share practical plumbing tips, DIY tutorials, and product demos, suitable for homeowners and fellow plumbing professionals alike. 

HDPLUMBERS are most active on Instagram, TikTok, and YouTube, offering in-depth tutorials and project showcases. 

Influencer type: Micro influencer

Followers on Instagram: 73.9K+ 

Followers on TikTok: 22.6K+

Subscribers on YouTube: 70.6K+

14. Kelly Ireland

Known as ‘Tiny Plumber Girl,’ Kelly Ireland is a fourth-generation plumber who has built a notable reputation in the industry through her expertise, resilience, and advocacy for women in this trade. 

You can find her on Instagram, where she often shares project highlights, educational posts, and motivational messages to inspire others in the industry. 

Influencer type: Micro influencer

Followers on Instagram: 11.6K+

15. Joao Escorcio

@joaotheplumber is a skilled plumber and content creator, mixing hands-on expertise with valuable insights, offering a realistic glimpse into the life of a modern tradesperson. 

His content educates and inspires, connecting with a broader audience like aspiring plumbers and DIY enthusiasts. 

Joao posts on Instagram and Facebook, demonstrating his technical skills, from routine maintenance to complex installations. 

Influencer type: Micro influencer

Followers on Facebook: 600+

Followers on Instagram: 24.2K+

16. Plumbuilt Plumbing

This Kiwi-owned plumbing company, serving the Northland region of New Zealand, made a name for itself by offering various plumbing services for residential, commercial, and industrial clients. 

The company often interacts with its audience through TikTok, Facebook, and Instagram. It posts humorous and casual photos and videos about a plumber’s life and shares updates on projects, service announcements, and safety tips. 

Influencer type: Nano influencer

Followers on TikTok: 10.2K+ 

Followers on Instagram: 4,760+ 

17. Andy Cam

Andy Cam, nicknamed ‘I Love Plumbing,’ has 45+ years of experience in plumbing and has become a well-recognized figure among both plumbing veterans and DIY enthusiasts. 

You can find this influencer on Instagram and YouTube, where he offers in-depth analyses of tools and equipment and step-by-step guides on various plumbing tasks. 

He also engages in conversations on current trends, challenges, and innovations. 

Influencer type: Micro influencer

Subscribers on YouTube: 1.83K+

Followers on Instagram: 22.8K+

18. The Plumbing Sales Coach

Founded by Chris Fresh, The Plumbing Sales Coach is a professional coaching and training service for companies of all sizes. 

On social media, you’ll often find tips on pricing and scheduling plumbing jobs, insights into hiring and firing practices, and other valuable tips on how to run your plumbing company. 

This influencer is active on Instagram, YouTube, Facebook, and TikTok. But Chris also hosts a podcast that delves into different aspects of plumbing, such as customer experience, personality profiles, etc., which you can find on Spotify. 

Influencer type: Nano influencer

Followers on Instagram: 5,640+

Subscribers on YouTube: 600+

Followers on TikTok: 4,390+

19. Life of a Maintenance Plumber

This Melbourne-based plumber has gained significant attention lately for sharing the daily realities of work in the industry, providing followers with an authentic look into the intricacies and headaches of plumbing work. 

Life of a Maintenance Plumber is on Instagram, highlighting unexpected situations plumbers encounter (e.g., emergency repairs) and showcasing essential equipment for his trade. 

Influencer type: Micro influencer

Followers on Instagram: 73.5K+

20. Sam Ferry

Sam Ferry, known online as Professor Plumb, is a plumber, influencer, and content creator from Warwickshire, England, who has built a substantial online presence. 

While his journey began on TikTok as a challenge with his partner, he’s also on Instagram. Sam usually uploads step-by-step plumbing tutorials, humorous plumbing videos (like plunging toilets), and behind-the-scenes videos of plumbing work. 

Influencer type: Micro influencer

Followers on Instagram: 14.6K+

Followers on TikTok: 78.9K+

What Platforms Do Plumbing Influencers Mostly Use?

Nowadays, plumbers aren’t just fixing pipes but educating people in the art of plumbing and turning that everyday grind into a loyal audience and social media gold. 

But where do these influencers usually lurk? Here are some of the favorites: 

• Instagram: The go-to platform for many plumbing content creators, Instagram is the perfect medium for swipe-worthy visual content like time-lapse installations, real-time updates, or behind-the-scenes insights.  

• YouTube: From deep-dive tutorials to unfiltered tool reviews, YouTube remains a favorite among plumber influencers who want to post long-form educational content. 

• TikTok: TikTok is where plumbing meets entertainment, via short and punchy videos. This platform is ideal for plumbing companies that want to go viral through humor, hacks, and how-tos. 

• Facebook: While not as popular as other social media, Facebook is still valuable for master plumbers who want to attract and engage with local customers. 

• LinkedIn: Mostly used by plumbing companies, LinkedIn is a space for sharing business advice and professional accomplishments in the plumbing industry. 

The good news is you don’t have to settle for just one of these platforms. 

Many plumbing professionals cross-post their content on multiple platforms to maximize reach. So, you can post quick plumbing tips as a Facebook post, Instagram Reel, or YouTube Short—all adjusted slightly to fit the intended audience. 

Want to keep people in the loop about your great content? 

Tools like ServiceTitan’s Pro Marketing suite make it easy to send targeted newsletters to inform your audience about the latest social media influencer content.

Moreover, you can build hyper-targeted audiences based on existing client information, create emails that resonate with your customers, and measure the true ROI of all your marketing campaigns. 

How Do You Find Plumbing Influencers?

When it comes to finding the right plumbing partner, quality content is an important factor, especially since there are tons of short-form videos or other types of content dominating your feeds. 

Knowing what to look for—whether you want to grow your brand or learn the trade from the best—is only half the battle. 

There are a few key ways to find plumbing influencers, including: 

Let’s see what these methods are about: 

• Use an influencer platform: If you want to partner with an influencer who fits your brand to a T, use tools like Upfluence, Aspire, Heepsy, or Sprout Social Influencer Marketing that let you search for influencers by niche, location, follower count, or engagement rate. 

• Search on social media platforms: Performing native searches is a great way to discover influencers. For example, you can check a viral post from a plumbing influencer with many Instagram followers and see who engages with the post. You can also examine hashtags like #PlumbingTips, which often lead to creators posting relevant plumbing content. 

• Perform a competitor analysis: It wouldn’t hurt to look at what your rivals are doing and whether they partner with certain influencers to boost their brand awareness. While you’re not going to use the same people, maybe you can spot other influencers on your competitors’ posts who might be interested in a collaboration.

• Join industry-specific communities: For instance, you can ask people on Reddit who their go-to content creators are, like this poster did. The idea is to join trade forums and Facebook groups where you can connect more authentically with your ideal influencers. 

• Ask your network: When in doubt, ask fellow tradespeople or clients which plumbing influencers they follow. Since the recommendations come from people who know your brand well, finding influencers that fit your criteria might be easier. 

What happens once you’ve secured an influencer you like? You ask them for a collaboration!

Find out how next. 

How Do You Collaborate with Plumbing Influencers?

Collaborating with plumbing influencers is about more than just product shoutouts. It’s about building an authentic relationship with these creators who bring trust, authority, and creativity to your company. 

Whether DIY homeowners or industry professionals, influencers drive sales, nurture long-term loyalty, and boost brand awareness. 

Here are a few ways to get started: 

• Product sponsorship: If you sell tools, gear, or tech, send them to influencers to try out and give their honest opinions. This type of content seems genuine and effective since the feedback comes from ‘ordinary’ people whom others can relate to. 

• Collaborative content: Ask influencers to co-create videos, tutorials, or how-to series that help you get backlinks to your website. For example, you can go as an expert guest on a plumbing influencer’s podcast and interact with the influencer’s audience for more traction. 

• Giveaways and promotions: You can host contests where influencers ask their followers to subscribe to your brand account for a free prize. Or give special discount codes that help you gain exposure while also giving people a reason to interact with your brand. 

A good tip is to partner with a plumbing influencer who aligns with your brand’s values and voice. During the pitch meeting, be respectful and clearly outline your goals, expectations, and guidelines, so everyone is on the same page from the start. Finally, track the campaign’s performance and measure its success. This way, you can refine your strategy for even better results. 

How Do You Pay Plumbing Influencers?

A collaboration benefits both parties: you gain more followers and a positive brand reputation, while the influencers receive fair compensation. 

To ensure a successful partnership, here are five ways to pay influencers: 

• Flat fee payment: One of the clearest payment arrangements. You agree to pay your influencer a fixed amount for specific services, such as YouTube Tutorials or Instagram posts. Usually, this fee is set before the campaign starts. 

• Performance-based fee: You compensate the influencer based on the campaign’s performance. Tracking metrics such as clicks, conversions, or sales generated by the influencer’s content determine the payment, but make sure it’s attractive enough to motivate them to do a good job. 

• Affiliate commissions: This method involves paying influencers to promote your product and earning a percentage of the sales they generate using a promo code or custom link. 

• Tiered payment structure: Suitable for long-term campaigns, this flexible option combines different payment methods. For instance, you pay a base fee but also have performance bonuses or commissions. 

• Free products or tools: Another option is to reward influencers for their content by offering gear, tools, or plumbing supplies. It works well for those with limited budgets if your product is genuinely useful, valuable, and relevant to the influencer. 

How to Hire the Right Plumbing Influencer?

Choosing and hiring the right plumbing influencer means finding someone with influence, not just many followers. Picking the wrong option can hurt your budget and your credibility.

Before signing any deals, consider these: 

• Keep your eyes peeled for red flags: Do your research and do not be fooled by big numbers. Some accounts use fake followers or have low engagement rates for the number of subscribers they have. Make sure the account is authentic and worth pursuing. 

• Consider their public reputation: Aside from ensuring the influencer is relevant to your target audience and niche, check for offensive posts, controversial stances, or odd behavior. If the influencer’s values don’t align with yours, it could backfire publicly. 

• Choose the right platform: It all depends on the type of content you want to create. Do you mostly focus on videos? Then YouTube might be for you. Do you want to reach as many people as possible? Maybe Instagram is more suited. Understand who your audience is and what they want, and choose the platform accordingly. 

Let’s imagine you’re launching a new faucet designed to solve a well-known plumbing issue. You have two options: a DIY content creator with 70K followers but who posts plumbing content once a month. Or a licensed plumber with 5K followers who posts real-world installation content every day. 

While you might be tempted to choose the former, the second is a more credible source and likely better aligns with your audience. 

Other Plumbing Marketing Strategies Apart from Influencer Collaboration

Partnering with plumbing influencers is only one piece of the marketing puzzle. Other results-driven strategies can help you maximize visibility and convert people into loyal customers. 

Here are some marketing strategies that work for plumbing businesses:

• Local Services Ads: More than 70 percent of online searches for local home improvement services come from Google search results. If you want to show up at the right moment and get high-quality leads, ServiceTitan can help you stand out from the crowd using a single platform. 

• Local SEO: Want to rank in searches like ‘plumber near me?’ With ServiceTitan, you take control of your online reputation and optimize your business details to improve local rankings and boost map visibility with more five-star reviews. 

• PPC: Pay-per-click ads are another excellent way to convert users. ServiceTitan’s data-driven marketing solution helps you attract and retain customers while tracking the ROI of every campaign so you know precisely what is and isn’t working. 

• Social media ads: Paid social media campaigns are great for targeting homeowners in your local area. ServiceTitan helps you track these campaigns so you know exactly which of them lead to booked jobs. 

• Social media content: Posting regular content like quick tips, job site vids, or before-and-after photos builds credibility and keeps your brand top of mind. 

• Email marketing: Use emails to stay in touch with customers and send them regular updates. Whether you deliver welcome emails or respond to customer reviews, ServiceTitan’s Marketing Pro saves time with pre-built templates and automated campaign workflows. 

• Events and trade shows: Want to go offline? There are plenty of local home shows or plumbing expos where you can show off your plumbing software, tools, and gadgets. As you talk with people, you can book jobs with ServiceTitan’s online scheduling and capture more customers in a single app. 

ServiceTitan Marketing Pro is an all-in-one marketing automation solution that helps you connect the dots between your online presence and real-world results. Easily update people with the latest plumbing trends through automated newsletters and professionally designed templates.