Google Business Profile for Roofing Businesses: Full Guide

Nowadays, many customers looking for local roofing services start their search online. And when they do, they’re looking for someone trusted and visible. That’s why your Google Business Profile (GBP) is important.

A GBP is one of the most effective tools for boosting online visibility, building trust, and attracting local roofing jobs without paying for ads. 

In this guide, we’ll show you how to create, manage, and optimize your GBP to help you secure more jobs and grow your roofing business quickly.

Why Is Google Business Profile Important for Roofers?

A GBP enables potential customers to easily locate your business, view the services you offer, read reviews, and contact you. 

Optimizing your GBP as a roofer can offer you the following benefits:

• Build trust at a glance: Your business profile displays your reviews, photos, services, and contact info. This makes your roofing business feel more legitimate and trustworthy, especially to homeowners comparing multiple companies.

• Get more calls without paying for ads: Unlike paid listings, your GBP doesn’t cost anything to maintain. However, when optimized, it generates organic traffic, calls, and even quote requests from nearby clients.

• Control how your business appears online: You can update your business name, hours, service areas, address, and phone number whenever needed. This ensures your details are always accurate and that you have complete control over how you appear online.

• Collect and manage customer reviews: The more positive and recent reviews you have, the more likely a homeowner will pick your roofing company over another. Plus, responding to reviews demonstrates your commitment to service quality and customer satisfaction.

• Show up where people are searching: Many customers start their search for a roofer on Google. If your profile is up to date and complete, your roofing company can appear at the top of search results, making it easier for potential customers to find and contact you.

The most significant advantage of having a GBP is the prospect of being listed in the Local Map Pack—a map insert featuring three top GBP listings, their details, and pins indicating their current locations.

Securing a spot in the Local Map Pack elevates your visibility to the top of search engine results, specifically for urgent, location-based searches like 'roof repair near me' or 'roofing company in [city]’. 

These keywords indicate customers are actively seeking to hire a roofer. That means you can secure more jobs without incurring additional ad spend.

However, appearing in the Local Map Pack depends on how optimized your profile is. First, you must create your profile.

How to Create a Google Business Profile for a Roofing Business

Here’s a step-by-step breakdown to get your GBP up and running:

Step 1: Sign in to Google and head to Google Business

Go to google.com/business and sign in with the Google account you want to use for your roofing business. 

For seamless, long-term management of your business profile, ensure you use an email address you'll always control, such as your business email.

Step 2: Enter your business name

Enter your official roofing business name exactly as it appears on your website or in your roofing marketing materials. Keep it consistent across platforms so search engine bots recognize and rank your profile.

If someone has already created a GBP with your business name, Google will prompt you to claim it instead of creating a new listing. Follow the instructions here to do so.

Step 3: Select your business type and primary category

When asked about your business type, select ‘Service Business.’

Then choose a category that best describes your roofing services, such as:

• Roofing contractor

• Roofing supply store

The category you select will inform Google about the type of services you offer, which will help your roofing business appear in relevant local searches and Google Maps results.

Pro tip: If you’re unsure of which category to choose, just pick one that most accurately describes your services. You can always change it later.

Step 4: Add your service area

Enter the cities, counties, or ZIP codes where you offer roofing services.

This will ensure Google shows your profile to people in the areas you serve, even if you don’t have a physical store. You can list multiple service areas to expand your local reach.

Step 5: Enter your contact details

Next, enter the address, phone number, and website associated with your roofing company.

This is what appears when customers find you in the search results, so make sure the contact information is accurate and up to date.

Step 6: Click 'Continue' to start the setup process

Once your contact details are added, Google will show a welcome screen confirming you’re ready to manage your GBP.

Click the blue 'Continue' button to move on with your profile setup.

Step 7: Enter your mailing address

You’ll be asked to enter your mailing address. This is necessary for Google to verify that your roofing business is legit.

Add your full street address, city, state, and ZIP code. Then click 'Next.'

Google may ask you to record a short video showing your location, tools, vehicle with branding, or team at work. Rest assured that this video is used for verification only; it won’t be made public.

If you're not ready to do that right away, you can click 'Verify later.'

Step 8: Add your services

Now it's time to list the roofing services you offer. Google will display a list of roofing-related services based on your chosen category.

Common examples include:

• Roof inspection

• Roof installation

• Roof repair

• Attic venting

• Attic venting installation

• Attic venting repairs

• Gutter cleaning

If you don’t see a service you offer, click '+ Add custom service' and type it in manually.

Step 9: Set your hours of operation

Choose your standard business hours so customers know when they can reach you.

If you offer emergency roof repair or 24/7 services, you can add special hours.

Step 10: Add a business description and click 'Next'

You’ll get just 750 characters to describe your roofing business, so they all count.

Highlight what you do, how long you’ve been in business, what makes your team different, and the areas you serve.

Example:

'We’re a locally owned roofing contractor with over 15 years of experience serving homeowners and businesses in Dallas and surrounding cities. We offer roof replacements and repairs for storm damage. Our certified team provides fast, reliable, and high-quality service.'

Use keywords naturally in your description, such as 'roofing company,' 'roof repair,' 'roof installation,' and your business location.

Step 11: Add visuals

Add a professional logo, team photos, project shots, and before/after comparisons.

These visuals are typically the most-viewed parts of your GBP and help build trust and demonstrate the quality of your work.

Step 12: Claim your $1,000 Google Ads credit (optional)

After setting up your profile, Google will offer you (new advertisers) a credit to test its ad platform.

If you want to get more local leads, you can use that credit to run a basic campaign linked to your Google business listing. This helps you show up in the sponsored section of search results.

Step 13: Get a custom domain name and business email address 

Once your profile is live, you’ll be prompted to set up a custom domain and professional email address, such as sales@yourroofingcompany.com.

Although it’s not mandatory, having a branded email will add credibility and help your roofing business stand out.

Step 14: Start managing reviews on your Google Business Profile

Once your listing is live, ask your customers to leave a review. Respond to every review (especially the negative ones) and keep your business profile active with updates, photos, and responses.

How to Optimize Your Roofing Google Business Profile

Having a fully optimized profile helps your roofing company appear higher in local search results, rank better in Google Maps, and convert profile views into roofing leads. 

Different ways to optimize your roofing GBP are listed in the image below:

Let’s break each of these down.

1. Business description

Your business description is a quick overview of who you are and what you do. It tells potential customers why they should trust you.

How to do it:

Use simple, keyword-rich, direct language to describe your services (like roof installation, leak repair, emergency roofing). Include your location, your business name, and what sets your roofing business apart. This helps with local SEO and shows Google the ideal audience for your profile.

Example:

'We’re a licensed roofing company serving Dallas, TX, specializing in residential and commercial roof repairs, installations, and inspections. With over 15 years of experience, we help homeowners protect their investment with high-quality roofing backed by a 10-year warranty.'

2. Categories

A category is the section that helps Google understand what your roofing business offers, so it can match it with the right searchers.

How to do it:

Set your primary category to 'Roofer' or 'Roofing Contractor.' Then, add secondary categories if you offer specific services, such as 'Gutter Cleaning Service' or 'Siding Contractor.' 

3. Business information

Your business name, address, and phone number (NAP) should always be correct. Google uses this info to validate and rank your listing.

How to do it:

Double-check that your NAP details match what’s on your website and any other online directories/marketing materials. If you change your phone number, update it everywhere immediately. Use a local phone number (not a call center or 800 number) to improve local SEO.

Example:

Business Name: Apex Roofing Solutions

Address: 3421 Maple Ave, Austin, TX 78701

Phone Number: (512) 555-0142

4. Photos

People want to see proof of your work's quality before they call you, and photos can help you build their trust.

How to do it:

Upload before-and-after shots, photos of your team at work, pictures of completed projects, branded vehicles, and even your office. Include at least one new image every week. Whenever possible, avoid using stock images; instead, always use real job-site photos.

5. Business hours

Google uses your defined work hours to decide when to show your business to local searchers. Selecting accurate business hours is important because it reduces the number of missed calls and customer frustration.

How to do it:

Ensure your hours accurately reflect when your roofing company is available to take calls or schedule site visits. Update them for holidays or special closures. 

Example:

Monday–Friday: 8:00 AM – 6:00 PM

Saturday: 9:00 AM – 2:00 PM

Sunday: Closed

Emergency service available after hours by phone.

If you offer 24/7 emergency roofing services, be sure to clearly indicate this by selecting 'Open 24 hours' or listing your extended service hours.

How to Advertise Your Roofing Google Business Profile

Once you’re done optimizing your GBP, the next step is getting it in front of more people by running Local Services Ads (LSAs) to promote it. 

These are paid ads run directly through Google that display your roofing business at the top of local search results, even above local map listings. They’re designed to connect local service providers, such as yourself, with homeowners actively seeking help.

When you run Local Services Ads, your business profile shows up with a 'Google Guaranteed' badge, your business name, review rating, and phone number. Customers can tap to call, send a message, or book your service straight from the ad. It’s simple, direct, and effective for urgent roofing jobs where people want to hire quickly.

The biggest benefit? 

You only pay when someone contacts you; you don’t have to pay for clicks or views. This means it’s a cost-effective way to get high-intent leads while keeping ad budget under control. 

To manage bookings from your LSAs more efficiently, consider using ServiceTitan’s Local Services Ads integration.

Instead of paying someone to answer calls and messages from your LSAs, you can use the integration to add a click-to-book widget directly to your ads. 

When customers click the widget, they can describe their issue and book an appointment that syncs with your available openings in ServiceTitan.

That way, your customer success team only calls back to confirm the appointment, saving time on repetitive scheduling tasks. Faster booking means fewer missed leads and more jobs in the calendar.

As bookings come in, you can see precisely how many booked jobs (and how much revenue) came from each of your Local Services Ads. Based on these insights, you can make an informed decision about whether to pause or continue a campaign.

How to Improve the Rankings of Your Roofing Google Business Profile

Improving the rankings of your GBP as a roofing contractor means making sure your listing appears higher in local search results, especially when someone in your area searches for 'roofing company near me' or 'roof repair.' 

Here’s how to do it:

1. Build local citations

Local citations appear in online directories, local business listings, chamber of commerce websites, and home service platforms.

Building local citations validates your roofing company in search engines. The more consistent, relevant, and local your mentions are, the more confidence Google has that your business operates in that area. That trust can translate into higher rankings in local search and Google Maps.

To build citations:

• Submit your business profile to local directories like Yelp, Angi, HomeAdvisor, and Nextdoor.

• Add your roofing business to niche sites like RoofingContractor.com or city-specific service directories.

• Ensure your listings are accurate and match your GBP information exactly.

With ServiceTitan’s Reputation Management tools, you can monitor and manage business listings across sites like Google, Facebook, Yelp, and others, all from one dashboard. 

This helps you maintain clean, consistent citations, which signals trustworthiness and credibility to search engines like Google.

2. Ensure NAP consistency

NAP stands for Name, Address, and Phone number, and it needs to be consistent across all the places your roofing company appears online. 

Google uses NAP consistency as a ranking signal to verify that your business is legitimate and active in your claimed service area.

Small changes, such as using 'St.' instead of 'Street,' or listing two different phone numbers across platforms, can confuse Google and weaken your ranking. 

To stay consistent:

• Always use the same business name format (e.g., 'Superior Roofing LLC' vs. 'Superior Roofing').

• Match your address format across all platforms, down to suite numbers and abbreviations.

• Use the same main phone number everywhere, preferably a local number.

3. Get positive reviews

Google treats reviews (and review responses) as signals of activity, quality, and relevance. Businesses with more high-quality reviews perform better in local map results.

To encourage reviews:

• Ask satisfied customers to leave a review immediately after service.

• Include a review request link in follow-up texts or emails.

• Train your representative to politely request reviews when on-site.

With ServiceTitan’s built-in reputation management tools, you can:

• Automatically send review requests via SMS or email after a job is completed.

• Customize review links to send customers straight to your GBP or preferred review platform.

• Track submission stats to see which techs or job types generate the most positive feedback.

• Respond to reviews directly within your ServiceTitan dashboard.

Over to You!

A well-built, optimized GBP is one of the best tools for your roofing business to stand out in local search results. It helps new customers find you, trust you, and ultimately choose you over the competition.

If you’re looking for a simpler way to build your reputation, ServiceTitan’s Marketing Pro makes it easy. With features built to manage listings, request reviews, and monitor your GBP performance, you can grow your roofing business faster and more efficiently.

ServiceTitan is the all-in-one software platform built for home service businesses. From job scheduling and dispatch to real-time customer communication and reputation management, ServiceTitan helps roofing companies stay organized, look professional, and grow with confidence.