10 Top Roofing Influencers to Know in 2026

People naturally trust recommendations from those they relate to, especially influencers they follow and admire on social media. That's why influencer marketing is an effective marketing channel. 

But here's the real challenge:

• How do you find the right roofing influencers for your business? 

• And how do you even go about starting a partnership? 

To help you find answers to this, we'll introduce you to the top roofing influencers to watch, where to find them, and how to collaborate with them.

We'll also walk you through additional roofing marketing strategies and solutions to help you further promote your business.

Ready? Let's get into it.

1. Dmitry Lipinskiy (Roofing Insights)

Dmitry Lipinskiy is a roofing expert with extensive industry experience. He runs the Roofing Insights channel on YouTube, where he shares roofing insights, product reviews, industry news, how-to guides, and interviews with other experts in the field. 

He started his YouTube channel in 2017, when he was a practicing roofing contractor, and now offers an online roofing school and business consultations for other roofing contractors. 

You can find Dmitry on YouTube and Instagram.

Influencer type: Macro 

YouTube subscribers: 140,000+

Instagram followers: 60,000+

2. Josh Bigger (Best Damn Roofer)

Josh Bigger is one of the most recognized personalities in the roofing industry. He’s best known for his high-energy, humorous skits and parody-style videos. 

He gained popularity through his online persona, Best Damn Roofer, an interesting character on YouTube, and his social media platforms. 

Josh seamlessly blends comedy with roofing content, creating a combination that's both entertaining and memorable. His website and social media platforms are filled with roofing songs, site videos, and comedy skits. 

Additionally, he's an expert in roofing and runs a company known for its high-quality work. He's involved in developing roofing tools and also educates university students on metal installations.

Catch Josh on Facebook and Instagram.

Influencer type: Macro 

Instagram followers: 79,400+

TikTok followers: 100,000+

Facebook followers: 200,000+

3. Rich (The Roofer’s Helper)

Rich, known online as The Roofer's Helper, is a roofing influencer who has built an online community by curating and sharing engaging roofing content.

His platform showcases unique roof builds, funny job site moments, industry news, and motivation for roofing contractors. Rich doesn't just post his own work, but also shares the work of others in the roofing industry. 

You can find Rich on Instagram, YouTube, and TikTok. 

Influencer type: Macro

Instagram followers: 220,000+

TikTok followers: 80,000+

YouTube subscribers: 500,000+

4. Samantha DeCoteau (The Roofer Girl)

Samantha uses her platform, The Roofer Girl, to break barriers and increase visibility for women in the roofing industry through engaging, educational content. 

Her videos (and occasional text-only content) are playful yet informative, featuring behind-the-scenes looks at job sites, tool reviews, and day-in-the-life videos. 

She has built a loyal audience by sharing her authentic journey and experience as a woman in a male-dominated field. 

Find Samantha on TikTok and Instagram.

Influencer type: Micro 

Instagram followers: 28,000+

TikTok followers: 61,000+

5. Michelle Mulder (LittlestRoofer)

Michelle Mulder, also known as LittlestRoofer, is known for her creative visuals and positive energy. 

She seamlessly blends colorful roof installations with family-friendly content, bringing a personable touch to roofing that highlights teamwork, aesthetic design, and personal reflections on working in the trade. 

She shares content on behind-the-scenes roofing projects and complete roof makeovers. Her creative edits and music videos make her roofing content approachable and fun.

Michelle is available on Instagram and TikTok.

Influencer type: Nano

Instagram followers: 500+

TikTok followers: 500+

6. Andrew Itnyre 

Andrew Itnyre is a roofing professional and content creator at Masters Roofing Memphis, known for showcasing high-scale residential and commercial (municipal) roofing projects.

He creates content around installation processes, client satisfaction, and team management. Andrew highlights project walkthroughs, roof inspections, and before-and-after transformations that resonate with roofing pros and homeowners.

You can find Andrew on Instagram and TikTok.

Influencer type: Micro

Instagram followers: 25,000+

TikTok followers: 4,000+

7. Zac DesJardins

Zac DesJardins is a visual storyteller and drone photographer who specializes in creating stunning roofing and exterior home improvement content. He is the founder of the Quality HVAC business (Quality HVACR). 

Zac shares content on HVAC installation and repairs, real-life client projects, and offers advice for HVAC techs. His content blends on-site education with creative cinematography. 

ZacDes is active on Instagram and YouTube.

Influencer type: Mixed

Instagram followers: 26,700+

YouTube subscribers: 125,000+

8. Thad Barnette (The Metal Roofing Channel)

Thad Barnette’s content on The Metal Roofing Channel educates contractors, property managers, and curious homeowners interested in roofing-related content. 

He hosts video presentations that break down complex roofing issues, installation processes, and industry trends. Some of his videos also provide practical advice that is easy to digest and relate to.

Thad is active on YouTube. 

Influencer type: Micro

YouTube subscribers: 49,100+

9. Mike Mills

Mike Mills is a roofing coach, educator, and speaker. On his dream.roofing Instagram channel, he offers practical sales tips, business insights, and leadership advice for roofing contractors. 

He teaches roofers how to build profitable and scalable businesses.

You can find Mike on Instagram. 

Influencer type: Micro

YouTube subscribers: 5,000+

Instagram followers: 700+

Facebook followers: 50,000+

10. Travis Gottstine (Homewood Construction LLC)

Travis Gottstine is a roofing sales and strategy expert best known for sharing tips on closing deals and managing teams. 

His content is directed towards sales reps, owners, and growth-focused roofing professionals, mainly covering personal growth, accountability, and business systems. 

You can catch Travis on Instagram.

Influencer type: Micro

Instagram followers: 2,000+

How Can You Find Roofing Influencers?

You can find influencers on social media platforms like Instagram, LinkedIn, TikTok, and YouTube. 

But to ensure you make the right choice, follow the steps we've listed below:

1. Search industry hashtags on social media

Hashtags help categorize content, enabling people to find it easily. 

To find a roofing influencer, search for roofing-related hashtags, such as #roofinglife, #roofertok, or #roofingcontractor, on any social media platform.

Then, filter by top or recent posts, and review profiles to identify users who consistently post roofing content with decent engagement. 

2. Use influencer discovery tools

Influencer discovery tools help businesses and marketers find relevant roofing social media influencers for their marketing campaigns. They provide performance metrics (like engagement rate and audience demographics) helping you make informed decisions. 

Examples include BuzzSumo, Upfluence, and Heepsy, which help brands discover creators based on industry, location, followers, and other relevant factors. 

3. Check roofing Facebook groups and forums

Many roofing professionals connect, share advice, and promote their content on roofing forums and Facebook groups. Active members in these groups often have influence or credibility within the community, even if they aren't traditional influencers.

Let’s say you want to use an influencer from a Facebook group.

Simply scroll through previous interactions to find the person who provides the most helpful responses to questions, consistently posts, receives a lot of engagement, and leads discussions.

Once you’ve found one, check their social media handles to confirm that they also share helpful roofing content on other platforms. If they do, that’s an influencer you can use.

4. Analyze your followers and brand mentions

This method involves reviewing your followers to identify influencers who already engage with your brand—people who comment on, tag, or repost your content. Influencers who are already fans of your brand are more likely to collaborate organically.

5. Monitor YouTube and podcasts

Many roofing influencers share educational content and industry insights on YouTube and in podcasts. These platforms support long-form content, which means creators in such spaces connect more deeply with their audience, building a loyal base.

Check roofing-related YouTube channels or listen to podcast episodes to find creators who consistently post, have niche authority, and receive positive viewer/listener feedback.

How Can You Collaborate With Roofing Influencers?

To achieve the best results from influencer partnerships, collaborate with creators who have a deep knowledge of the roofing industry. The goal is to make the content feel like helpful advice, not a sales pitch. 

Here are effective methods for collaborating with roofing influencers: 

1. Product demos and reviews

If you want authentic reviews that drive trust and leads, the best approach is to put your product or service directly in the hands of roofing influencers. 

When they’ve personally used your shingles, tested your tools, or experienced your service, they’re able to speak from real experience—not just read off a brief. That level of authenticity can’t be faked, making their endorsement far more powerful and believable to potential customers.

2. Sponsored posts or tutorials

Sponsored posts focus on educating the audience rather than selling. It’s a soft approach, but it works because people are more likely to reach out to someone they’ve already learned from. 

You can work with influencers to create content that naturally ties into your roofing services. For example, a video on ‘5 Signs Your Roof Needs Replacing’ could end with a subtle mention of your company as a trusted local expert.

3. Giveaways or contests

Giveaways generate buzz, widen reach, and help you gain new followers while rewarding existing ones. You can partner with an influencer to give away free inspections to their audience in exchange for engagement (likes, shares, or tags).

How Can You Pay Roofing Influencers?

The amount you pay roofing influencers depends on their audience size, engagement, and content style. 

Here are some common payment structures in influencer marketing:

1. Flat fee per post

With this model, you pay the influencer a fixed fee per post. It’s a straightforward, predictable structure, ideal if you’re running a short-term promotion or testing influencer marketing for the first time. 

Pricing depends on the size of the audience, the level of engagement among their followers, and any past results from previous collaborations.

You can use the average rate breakdown from Shopify as a guide when negotiating flat fees per post:

• Nano-influencers (500–10,000 followers): $10 to $100 per post

• Micro-influencers (10,000–50,000 followers): $100 to $500 per post

• Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post

• Macro-influencers (100,000–500,000 followers): $5,000 to $10,000 per post

• Mega-influencers (500,000+ followers): $10,000+ per post

2. Commission or affiliate-based pay

Instead of paying up front, you pay influencers a percentage of each sale or lead they generate through unique links or discount codes. This performance-based model reduces your upfront risk and motivates influencers to promote your services more genuinely, as they earn more for driving more leads.

Use platforms like Refersion, PartnerStack, or Goaffpro to automatically track conversions and manage payouts. Ensure your commission rates are competitive enough to attract quality influencers in your niche.

3. Free products or services

If you’re working with a limited budget, consider offering your roofing service for free in exchange for a review, shoutout, or video content. This approach works best when the value of your service is high, as many influencers are open to bartering if it genuinely benefits them.

When reaching out, send a personalized message that explains what you’re offering and what kind of content you’re hoping for in return. Keep it low-pressure. Focus on starting a relationship, not forcing a transaction.

4. Performance bonuses

These are extra payments influencers receive for meeting KPIs such as video views, clicks, or conversions. Such bonuses motivate influencers to create better content and promote your product more effectively. 

Set clear targets and bonuses upfront so your influencers are motivated to meet them. For example, you can offer an extra $200 for videos that reach 50,000 views within a set period.

You can read more about how much you should pay influencers here.

How Can You Choose the Best Influencer for Your Roofing Business?

To choose the best roofing influencer, consider whether they have the right target audience, engagement rate, and authenticity:

• Audience fit: The right influencer for your business will have followers who align with your ideal customer profile—such as homeowners, DIY enthusiasts, or business owners—residing within your service area.

• Engagement rate: A high engagement rate indicates that the audience is paying attention, which is more important than the number of followers alone. 

• Authenticity: Audiences trust influencers who stay true to their voice. Forced promotions can lead to low engagement or even backlash. Review past brand deals to see if their promotions feel natural. It's also essential to confirm if they actually use and believe in the products or services they promote.

Additionally, it's essential to note that some influencers purchase followers to appear more popular than they actually are. However, fake followers don’t engage, and they definitely don’t convert. Partnering with these accounts wastes your budget. 

Watch out for red flags, such as high follower counts but low engagement rates (few likes, comments, or shares).

Other Roofing Marketing Strategies Beyond Influencer Marketing

While influencer marketing can help you win new buyers, you can further expand your visibility by adopting other marketing strategies. 

These strategies help you build long-term credibility, attract local roofing leads consistently, and keep you top of mind when homeowners or businesses need your services. 

Here are some marketing strategies you could adopt to grow your roofing business:

1. Local Services Ads

Google Local Services Ads (LSAs) are paid ads that appear in search results pages when people search using local intent queries on Google. They are great for generating high-intent leads. 

LSAs are also effective at converting leads, as they allow prospects to call or message you directly. The best part is that you only pay when a prospect contacts you. 

To get the best out of LSAs, consider using ServiceTitan’s Local Services Ads integration. 

ServiceTitan integrates with Google to let you embed a calendar booking widget directly in your LSA. This means potential customers can describe their issue, select a preferred date, and book an appointment—right from Google—without ever visiting your website.

That way, the booking process is faster and smoother for anyone interested in booking your services.

2. Local SEO

Local SEO helps your roofing business appear in search results when people in your area search for services like yours. Since most homeowners search for roofers in their area, a strong local SEO strategy ensures you're visible exactly when and where they need you.

Implementing local SEO starts with these strategies:

• Creating and optimizing your Google Business Profile.

• Ensuring consistent NAP (name, address, phone) info across all directories.

• Adding local-intent keywords (e.g, ‘roofing company near me’) to your website.

• Gathering reviews from satisfied customers.

The last point is essential. 

Customers naturally choose businesses with a proven record of delivering quality work. The more reviews you gather, the higher the odds of ranking high on search engines.

The problem is that collecting reviews manually takes a lot of time, especially when you have other operational tasks. That’s why we came up with the Marketing Pro – Reputation feature, to help roofing companies automate the entire review process and consistently build trust online.

With automated review requests, you can prompt customers for feedback as soon as a job is completed, so you never miss the opportunity to collect a review.

As reviews come in, you’ll get instant alerts and can respond to them directly from a single dashboard, no matter which platform (Google, Yelp, etc.) they’re posted on.

Even better, ServiceTitan links each review to specific jobs, technicians, and customers, providing insight into what drives positive (or negative) feedback. That way, you can double down on what’s working and fix what’s not.

3. PPC (Pay-Per-Click Advertising)

PPC is a paid advertising strategy—typically through Google Ads—where you pay only when someone clicks your ad. It's especially effective for roofing companies during storm seasons or emergencies, when homeowners are urgently searching for help.

To get the most out of PPC, focus on:

• Targeting high-intent roofing keywords

• Limiting your ads to your exact service area

• Writing clear, compelling ad copy

• Optimizing your landing pages for conversions (not just clicks)

Once your ads are live, tracking their performance is key. Most tools show basic metrics like clicks and impressions, but those don’t tell you whether your ads are actually bringing in jobs.

That’s where ServiceTitan makes the difference. 

It tracks the whole customer journey, showing you exactly how much revenue each ad generates. This means you can measure real ROI—not just traffic—and invest more confidently in what works.

4. Social media ads

Social media ads—on platforms like Facebook, Instagram, and TikTok—enable you to reach local homeowners based on their location, interests, and online behavior. 

Unlike search ads that rely on people actively looking for a roofer, social ads help you get in front of potential customers before they even know they need your services, keeping your brand top of mind when the time comes.

For your social ads to convert, you need to: 

• Create visually appealing ads (which could include images of before and after views of your roofing shots).

• Choose your location, budget, and goals (for example, your goal could be to win traffic or drive leads).

• Run A/B tests before running an advert.

5. Social media content

Posting regularly on social media is a powerful way to build authority and connect with potential customers. It helps you showcase your work, share customer testimonials, offer roofing tips, and stay top of mind with your local audience.

However, those benefits are only realizable when you post consistently. And you can stay consistent by creating a simple content calendar with a mix of:

• Service highlights

• Before-and-after photos

• Customer reviews

• Behind-the-scenes moments

• Roofing FAQs

• Seasonal maintenance tips

Consistency builds credibility over time. The more value you offer, the more likely people are to remember and trust you when they need roofing services.

6. Email marketing

By sending helpful updates, seasonal tips, or special offers to past and potential customers, you stay on their radar until they’re ready to take action.

Educational emails can also build trust over time, positioning your business as the go-to expert when the need finally arises.

With ServiceTitan’s email marketing tools, you can take this a step further by creating targeted campaigns based on customer history, location, or service type.

Whether you’re reaching out to past clients due for an inspection or new leads who’ve requested a quote, ServiceTitan helps you send the right message to the right people.

Over to You!

Successful influencer marketing isn’t just about paying for a post—it’s about building real collaboration. When influencers feel like valued partners rather than one-off contractors, they’re more invested in your brand, more convincing to their audience, and drive referrals and recommendations.

So, before you launch influencer campaigns:

• Vet influencers thoroughly.

• Outline your goals for each partnership (brand awareness, lead gen, etc.).

• Give your roofing influencers creative control while setting brand-safe guidelines.

• Measure the performance of each influencer's content with analytics tools.

While influencer marketing is powerful, it’s just one piece of the puzzle. To truly grow your roofing business, you need a well-rounded marketing strategy across multiple channels.

ServiceTitan is a modern tool that's designed to help roofing contractors and trade businesses streamline operations, enhance marketing, and increase revenue. Our solution is trusted by thousands of contractors nationwide.