Let your community know you’re open
Your customers and community are wondering if your company is open and looking for reassurance that you can safely serve them.
SECTION 2 OF 5
Put a banner or pop-up announcement on your website
Many customers and prospects visit your website before deciding to call you. Your website is a great place to reinforce the above messaging so that visitors decide to call in. Here’s an example of a banner from Service Champions, one of the leading plumbing and air conditioning companies in the country.
And here’s an example of a pop-up announcement from Bellows Plumbing, Heating, & Air. CEO Jason Schlunt shared during his webinar that his county was one of the first to experience a lockdown, and measures like this have helped keep the calls coming in despite these regulations.
A banner is easier to put up and likely less disruptive to your website visitors’ user experience. If you decide to go with a pop-up announcement, keep it concise and compelling.Go to Section 3: Broadcast the message on all marketing channels