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CHAPTER 2

Building a company for success

SECTION 2 OF 5

Put a banner or pop-up announcement on your website

Many customers and prospects visit your website before deciding to call you. Your website is a great place to reinforce the above messaging so that visitors decide to call in. Here’s an example of a banner from Service Champions, one of the leading plumbing and air conditioning companies in the country.

And here’s an example of a pop-up announcement from Bellows Plumbing, Heating, & Air. CEO Jason Schlunt shared during his webinar that his county was one of the first to experience a lockdown, and measures like this have helped keep the calls coming in despite these regulations. 

A banner is easier to put up and likely less disruptive to your website visitors’ user experience. If you decide to go with a pop-up announcement, keep it concise and compelling.

Go to Section 3: Broadcast the message on all marketing channels