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CHAPTER 3

Optimize your marketing to keep driving leads

Though tempting to cut back on during hard times, it’s important to continue to invest in marketing for your business. A good rule of thumb is to make the decision to cut a marketing investment only after it demonstrates that there is not a sufficient return on investment. Otherwise, it’s important to continue investing as a means of generating more leads, and in turn, more revenue.

SECTION 1 OF 4

Introduction

Advice from Ken Goodrich, CEO of Goettl Air Conditioning & Plumbing, on marketing during tough times.

Go to Section 2: Review your marketing campaigns and shift spend from underperforming campaigns to overperforming campaigns