Driving a Company Culture

Finding quality employees, then keeping them for the long haul can increase the stability and productivity of any company. With the labor shortages in the trades, that’s even more important. To nurture your workforce, build a company culture that empowers and rewards everyone.


How to Implement a Culture Change

Start with your values. 

  1. List the values and traits important to your culture. Select 5-7 values that best describe who you are, or who you strive to become as a company.

  2. Define your values. What does it look like, sound like and feel like when all employees are in alignment with the company values? 

  3. Post your values everywhere. They should be visible in your building, in your brochures, on your website, and in your employee handbook. 

  4. Reinforce them with your team. Touch on your values at every team meeting and training session to demonstrate how your values play out in each specific role. 

  5. Involve employees. Bring your team together and ask them how you can improve as a company. 

  6. Empower everyone. Recognize their good ideas, and allow them to contribute to company innovation, initiatives and overall success. Employees should be welcomed to share their ideas and voice opinions and suggestions.

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