Two years after starting Peak Plumbing, Heating and Cooling in the Colorado mountains, Mike Goldberg set a lofty goal for himself: Build a $100 million company.
He dreamt of employing hundreds of people and creating opportunities for the community and the people around him.
But the software platform he was using wasn't going to get him there.
There was no real pricebook. Limited reporting. The office-side of things had little structure.
"It's one thing being a very good plumber and understanding the systems and how we install things and doing that part of it," Goldberg said. "But running a business is a completely different thing. And I started to learn that pretty quickly."
Goldberg came across ServiceTitan while researching how to grow his commercial and residential shop. By the summer of 2024, when Peak had $1 million in revenue and five technicians, the company went live with the software.
It was time for Goldberg to set out on his goal.
Building the Back Office
Heather Ludwig joined Peak just before the company went live on ServiceTitan. Now the operations manager, her background is in startups — building the operational infrastructure that young companies need to grow.
Peak needed all of it.
Before ServiceTitan, billing was inconsistent. Credit cards weren't collected before service. Outstanding invoices had no systematic follow-up process.
With ServiceTitan, Ludwig built the structure. Credit cards are now stored on file before a technician is dispatched. The dispatch team bills out everything from the prior day every morning. If a customer owes from a job 48 hours ago, someone is calling — and if they don't answer, Peak runs the card.
The result?
"Accounts receivable has never looked better," Ludwig said. "We don't have invoices from 2025 that are outstanding."
ServiceTitan enforced other standards, too. Technicians can't close out a job without notes or photos. Time tracking now captures time at the shop, at the supply house and in transit — not just hours on the job.
"ServiceTitan forced us to create better processes, and get our (act) together," Ludwig said. "If we're investing that amount of money in ServiceTitan, we can't just whimsically use it. We need to be thoughtful, intentional, and really do whatever ServiceTitan has in it."
What ServiceTitan Unlocked
Since going live with the software, Peak has grown to 35 employees, 25 technicians and three departments. In the subsequent years, revenue has grown from $1 million to $5 million to $8 million. This year, they're on track for $12 million.
ServiceTitan has become the backbone of nearly every part of the operation:
Flat rate pricing: With ServiceTitan, Peak made the switch from time and material to flat rate — giving customers a clear, upfront price and technicians a consistent way to sell.
Projects module: Peak's new construction and remodel jobs can span months or years. ServiceTitan lets the team track daily labor costs, material costs and project budgets in one place.
Service agreements: Peak recently began building out service agreements in ServiceTitan, adding recurring revenue to complement their project and new construction work.
"There's a module for everything you need in a business," Ludwig said. "ServiceTitan forced us to do the things we should be doing."
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No Ceiling
Two years in, Goldberg said ServiceTitan gives him a constant pulse check on his business.
"It's giving me the data where I can say, 'Okay, we're really crushing it in our projects, or our service has just absolutely taken off, or our profit margins are perfect. What should we or shouldn't we focus on?'"
As for his $100 million goal? Goldberg doesn't hesitate.
"100%," he said. "I don't know how we would do it without (ServiceTitan). There's no cap to it."
