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ServiceTitan + Scorpion Partner to Transform Marketing for the Trades

January 18th, 2024
3 Min Read

It’s a match made in marketing heaven.

For the first time, a digital marketing provider will deeply integrate with ServiceTitan’s cloud-based software platform, allowing businesses to optimize marketing strategies and campaigns for more efficient and effective growth — and transform the world of marketing for the trades.

ServiceTitan is partnering with Scorpion as its Preferred Digital Marketing Partner, offering services to help customers refine their marketing strategy and maximize return on investment.

This collaboration will also position ServiceTitan as Scorpion’s sole Preferred Software Partner for home services. Scorpion and ServiceTitan will work together to develop new product offerings to help businesses attract more leads, acquire more customers, and generate repeat business. 

Mutual customers of ServiceTitan and Scorpion can soon leverage the integration and expert marketing services to implement and execute campaigns, regardless of technical expertise and employee bandwidth limitations. 

ServiceTitan and Scorpion customers will be first to experience the coming integration with benefits including the ability to:

  • Augment your team with a leading provider of marketing services geared specifically to trade industries.  

  • Gain real-time insights for making data-driven marketing decisions and eliminate manual consolidation of advertising metrics across platforms.

  • Elevate your email, SMS, and direct mail marketing with added Marketing Pro + Scorpion Services to improve customer retention and acquisition. 

  • Consolidate lead management within the ServiceTitan platform for improved efficiency.

  • Boost website performance and conversions with integrated online scheduling.

  • Automatically throttle your advertising spend to maximize technician capacity and reduce waste for improved marketing ROI. 

Leveraging the power of ServiceTitan's Marketing Pro platform and Scorpion’s marketing strategies and services, contractors will gain access to the most powerful software and marketing solutions available to the trades.

“This partnership with ServiceTitan is a pivotal moment in reshaping marketing for the home services industry. Together, we are bringing business owners greater transparency into their marketing investments, end-to-end lead to revenue attribution, and better campaign performance," said Rustin Kretz, founder & CEO of Scorpion. "Scorpion and ServiceTitan remain focused on building solutions that simplify contractors' lives and drive results that deliver better business outcomes."

Scorpion’s more than 20 years of industry expertise and proven digital marketing solutions are critical in helping companies further achieve their business goals. Through its capabilities, such as website development, AI-powered SEO, and ROI-driven advertising solutions, Scorpion is the trusted marketing provider to thousands of contractors across the trades.

“ServiceTitan is on a mission to empower contractors with the tools and solutions they need to reach the level of success they deserve,” said Ara Mahdessian, co-founder & CEO of ServiceTitan. “Through this new partnership with Scorpion, our customers will have the opportunity to gain even more visibility and a deeper understanding of how their marketing strategies are performing, allowing them to supercharge their business with more leads, more booked jobs, and ultimately more customers.”

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