Pool/Spa, Marketing, Technician Tips

300+ Pool Company Names to Get Ideas for Your Business

ServiceTitan
June 25th, 2024
9 Min Read

Launching or rebranding your pool company is exciting, but choosing the right name can be daunting. 

This guide offers over 300 pool company names, from unique to catchy, to inspire you. You'll also learn how to pick and register your business name and grow your business. 

Ready for some poolside inspiration? Let's dive in.

» Want to grow your pool service business? Click here to get a demo.

Unique Pool Cleaning Business Names

Unique business names catch the eye, spark interest, and convey your business's value. 

Here’s a list of 55 pool cleaning name ideas that are as clear and refreshing as the pools you promise to maintain:

  • AquaArtisan Pool Co.

  • AquaBliss Pool Care

  • AquaChic Pool Co.

  • AquaElegance Pools

  • AquaEssence Pool Maintenance

  • AquaGem Pool Services

  • AquaHarmony Pools

  • AquaOasis Pool Co.

  • Aqua Pools Care

  • AquaPure Visions

  • AquaVantage Pool Co.

  • AquaVista Pool Care

  • AquaZenith Pools

  • BlueDream Pools

  • BlueHaven Pool Services

  • BlueLagoon Pool Pros

  • BlueMyst Pools

  • BlueNirvana Pool Services

  • BlueParadise Pool Care

  • Cascade Pool Care

  • Celestial Pools

  • ClearSpring Waters

  • CrystalClear Pool Dynamics

  • CrystalCove Pool Services

  • CrystalWave Pools

  • DeepBlue Dive Pools

  • InfinityPool Innovators

  • LiquidLuxe Pools

  • LiquidLuxury Pool Services

  • LiquidMiracle Pool Services

  • Mirage Pool Services

  • Neptune's Haven

  • Oasis AquaCare

  • OceanBreeze Pools

  • PoolPerfectionists

  • PristinePool Crafters

  • PureAqua Pool Care

  • PureBliss Pool Services

  • PurestFlow Pool Solutions

  • Reflective Waters Pool Co.

  • RippleEffect Pool Services

  • SereneBlue Pool Services

  • SereneStream Pool Co.

  • SereneWaters Pool Services

  • Serenity Pool Specialists

  • SparkleSplash Pools

  • SplashVision Pool Services

  • TideTurner Pool Solutions

  • TranquilWaves Pool Co.

  • VelvetWaters Pool Services

  • WatersEdge Pool Care

  • WaterSong Pool Solutions

  • WaterWhisper Pool Care

  • WaterWonders Pool Care

  • WaveCrest Pool Services

Catchy Pool Cleaning Business Names

A catchy business name grabs attention and sets your business apart, ensuring it resonates with potential customers and stays top of mind. 

Here’s a list of 30 catchy business name ideas that reflect your brand's unique flair and commitment to sparkling pools:

  • AquaAura Pool Care

  • AquaGleam Cleaning Services

  • Aqua Pulse Pool Solutions

  • AquaSpark Pool Solutions

  • AquaZen Pool Services

  • BlueBliss Pool Care

  • BlueLagoon Cleaners

  • Blue Pools Cleaners

  • BrightBlue Pool Care

  • ClearQuest Pools

  • Clearwave Pool Care

  • CrystalCascade Pools

  • CrystalClear Waters

  • GleamGuard Pools

  • LiquidLuster Pool Care

  • Paradise Pool Services

  • PoolPanache Cleaning Co.

  • PoolPeekers Cleaning Co.

  • PoolPerfection Pros

  • PoolPristine Services

  • PurityPool Professionals

  • RefreshRipple Pools

  • RippleRevive Pool Care

  • SparkleSplash Pool Services

  • SparkleSurge Pools

  • SparklingWaves Pool Care

  • SplashMaster Pools

  • SplashSquad Cleaners

  • WaveCraft Pool Services

  • WaveWhisper Pool Services

Funny Pool Cleaning Business Names

Funny business names harness the power of puns and playful wordplay, ensuring your brand name is memorable and endearing to potential customers. 

Here’s a list of 95 witty swimming pool company names just for inspiration:

  • Aqua Aces

  • Aqua Amusements

  • Aqua Antics

  • Aqua Crew

  • AquaHolics Anonymous

  • Aqua Solutions

  • Aqua Squad

  • Aqua-vengers

  • Backstroke Banter

  • Baywatch Crew

  • Blue Laughs Haven Pools

  • Bubbles & Giggles

  • Bubbly Blue Baths

  • Cannonball Collective

  • Chlorine Dream Team

  • Chuckles & Channels

  • Clearify Aquas

  • Clear Pools

  • Clear Pool Solutions

  • Clear Waters

  • Cool Waters

  • Crystal Clear Pools

  • Dip'n'Dive Delights

  • Dip & Giggle

  • Dip and Soak

  • Dip ‘n Drip

  • Dive 'n' Delight

  • Dive-In Delights

  • Dive Right In Services

  • Drip Drip Drop Services

  • Fin-tastic pool company

  • Fix em’ Pools

  • Float On Innovations

  • Flow and Glow

  • Fountain Springs

  • Frolic & Float

  • Giddy Paddlers

  • H20 HaHas

  • H2Uh-Oh Services

  • H2Whoa Crew

  • Hilarious Hydration

  • Hydro Hilarity

  • Just Keep Swimming Co.

  • Klin Pools

  • Laughing Waters

  • Lazy River Runners

  • Marco Polo Masters

  • Pool Fellas

  • Pooligans Pool Services

  • Pool Party Pros

  • Pool Plunge Professionals

  • Pool Quip Co.

  • Pools Delight

  • Puddle Chuckles

  • Puddle Pals Pool Co.

  • PuddlePunchlines

  • Snorkel Snickers

  • Soggy Bottom Pools

  • Splash and Dip

  • Splash-in Pools

  • Splash Masters

  • Splash Squad

  • Splash-tacular Services

  • Splashy McSplashface

  • Sploosh Splash Pools

  • Swim & Grin Pools

  • The Aquatic Quippers

  • The Buoyant Bunch

  • The Chlorinated Chuckles

  • The Deep End Dudes

  • The Diving Comedians

  • The Droll Dippers

  • The Jesting Jets

  • The Jolly Paddlers

  • The Jovial Jets

  • The Laughing Lagoon

  • The Merry Merpools

  • The Mirthful Mermaids

  • The Pool Fools

  • The Poolside Guffaws

  • The Poolside Punsters

  • The Pool Whisperers

  • The Pool World

  • The Quirky Quicksilvers

  • The Ripple Riffraff

  • The Silly Swimmers

  • The Snickering Swimmer

  • The Splashing Smiles

  • The Splashtastic Four

  • The Wavy Wisecrackers

  • Wading for Fun

  • Water Jest Pools

  • Water You Waiting For

  • Wave Hello Services

  • Wet Wizards Pool Services

  • Whirlpool Whims

Cool Pool Cleaning Business Names

Cool business names evoke a sense of sophistication and modernity, attracting customers who value aesthetics and quality service.

Here’s a list of 65 cool name ideas for your pool-cleaning business: 

  • AquaBlizzard Pools

  • AquaEclipse Innovations

  • AquaEdge Innovations

  • AquaFlare Pool Co.

  • AquaForge Pool Solutions

  • AquaFrost Pool Services

  • AquaMajesty Pools

  • AquaMystique Services

  • AquaPhantom Pools

  • AquaRogue Pools

  • AquaShadow Pools

  • AquaVail Innovations

  • AquaVortex Pool Solutions

  • ArcticAqua Pool Services

  • ArcticMist Pool Co.

  • ArcticWave Pools

  • BlueLuxe Pools

  • BlueNimbus Pools

  • BlueOasis Services

  • BlueRealm Pool Solutions

  • BlueVibe Pools

  • ChillAqua Pools

  • ChillStream Pools

  • ChillWave Aquatics

  • CrystalChill Pools

  • CrystalCrest Pools

  • EchoPool Services

  • Eclipse Pool Services

  • FrostAura Pool Solutions

  • FrostBite Pool Services

  • FrostVibe Pool Solutions

  • FrostWave Pools

  • InfinityBlue Aquatics

  • LiquidAura Pool Services

  • LiquidEclipse Pool Services

  • LiquidTwilight Services

  • LiquidZen Pool Co.

  • MysticBlue Pool Solutions

  • MysticChill Pools

  • NeonBreeze Pool Co.

  • NeonChill Pool Services

  • NeonSplash Pool Co.

  • NeonTide Pool Solutions

  • NeonWave Pool Solutions

  • NovaPool Services

  • OasisEdge Pools

  • PolarBlue Pools

  • PolarSplash Pool Co.

  • PolarZen Pools

  • SapphireChill Services

  • SapphireSprings Pools

  • SereneAqua Innovations

  • ShadowPool Services

  • ShadowSplash Pools

  • TwilightAqua Services

  • TwilightPool Solutions

  • UrbanAqua Pools

  • UrbanWave Pools

  • VelvetFlow Pool Co.

  • VelvetTide Pool Co.

  • VelvetWater Pools

  • ZenFrost Pools

  • ZenithTide Pools

  • ZenithWave Pools

  • ZenSplash Pools

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Cute Pool Cleaning Business Names

Cute company names bring a smile to your customers’ faces, combining playfulness with professionalism.

Here’s a list of 55 cute-sounding pool business name ideas for inspiration:

  • AquaBunny Pools

  • BlissBay Pools

  • BlissBubble Pools

  • BreezeBuddies Pool Care

  • BubbleBear Pool Services

  • BubbleBees Pool Care

  • BubbleBuddy Pools

  • BubblyDuck Pools

  • BunnyBeach Pool Care

  • CharmCreek Pool Solutions

  • CheerfulCherub Co.

  • CozyBlue Pool Services

  • CozyCove Pools

  • CozyCurrents Co.

  • CuddleCurrent Pools

  • CuddleWave Services

  • DolphinDaze Pool Solutions

  • DucklingDip Pools

  • DuckyDive Pools

  • FluffFloat Services

  • FluffyFins Pool Care

  • FrolicFountain Services

  • FuzzyFrog Pool Services

  • GiggleGorge Pools

  • HappyTails Pool Co.

  • HugHarbor Pools

  • JoyJellyfish Pool Co.

  • KittenKove Pools

  • LullabyLakes Pool Care

  • MellowMarsh Pool Solutions

  • MunchkinMarina Pool Services

  • NuzzleNook Pool Solutions

  • Paddle Springs Pools

  • PandaPaddle Pools

  • PeachyPools Co.

  • PixiePools Co.

  • PlushPool Pleasures

  • PoolPuffins Co.

  • PuddlePaws Pool Co.

  • Purr Pool Builders

  • SillySeal Pool Services

  • SnuggleFish Pools

  • SnuggleSea Pool Solutions

  • SnuggleSplash Pool Solutions

  • SnugglySwims Services

  • SoftSprinkle Pools

  • SplashyPenguin Services

  • SprinkleSprout Pools

  • SqueakyClean Seas

  • SweetSplash Pools

  • TeddyTide Pool Care

  • TickleTide Pools

  • WaddleWave Services

  • WavyWhiskers Pools

  • Whimsy Wave Pools

Location-Based Pool Company Names

Location-themed company names leverage local pride and recognition, instantly linking your brand with the community you serve.

Here’s a list of 50 location-based name ideas for your pool-cleaning business:

  • Albuquerque Aqua Aid

  •  Anchorage Arctic Pools

  • Arlington Azure Pools

  • Atlanta AquaGuard

  • Austin Aqua Pros

  • Baltimore Blue Haven

  • Boston Bay Pool Services

  • Charlotte Crystal Pools

  • Chicago ClearWaters

  • Cleveland ClearCoast Pools

  • Columbus ClearView Pools

  • Dallas Dip Cleaners

  • Denver Deep Dive

  • Detroit Dive Deep

  • El Paso Pool Excellence

  • Fort Worth Fountain Care

  • Fresno FlowFix Pool Services

  • Houston HydroClean

  • Indianapolis Infinity Pools

  • Jacksonville Jewel Pools

  • Kansas City Crystal Cascade

  • LA Luxe Pools

  • Louisville Lagoon Care

  • Memphis Mermaid Maintenance

  • Miami Beach Marinade

  • Miami Blue Waves

  • Milwaukee Meridian Pool Care

  • Minneapolis Mystic Pools

  • Nashville Nautical Care

  • New Orleans Nautical Nook

  • New York Neptune Services

  • Oakland Oceanic Pools

  • Omaha Oasis Experts

  • Orlando Oasis Care

  • Philly Pool Polishers

  • Phoenix Poolside Perfection

  • Portland Pool Pleasers

  • Raleigh Ripple Effects

  • Sacramento Splash Specialists

  • San Antonio Serenity Pools

  • San Diego SunSplash

  • San Francisco Swim Solutions

  • Seattle SplashCare

  •  Sioux Falls Serene Streams

  • Tampa Tide Pools

  • Tucson Tranquil Waters

  • Tulsa Tide Turners

  • Vegas Pool Shine

  • Virginia Beach Blue Bliss

  • Wichita WaterWorks

How to Choose a Name for Your Pool Cleaning Business

Choosing the right name for your pool cleaning business is a crucial first step in building a brand that attracts and retains customers. 

Here are key strategies to guide you through this process:

Reflect Your Services: Ensure your name hints at pool cleaning or maintenance services. Use words like "Aqua," "Pool," "Blue," or "Clean" to communicate your business focus.

Keep It Simple: A simple, easy-to-remember name is more likely to stick in your customers' minds. Avoid complex words or phrases that might be hard to spell or remember.

Make It Unique: Stand out from competitors with a unique name. Avoid common terms and phrases used by other businesses in your area. A distinctive name helps build a solid brand identity.

Consider Your Target Market: Tailor your name to appeal to your intended audience. Choose a name that resonates with your target market, whether residential pool owners or commercial properties.

Check Availability: Before settling on a name, ensure it's not already used or trademarked by another business. Also, check the availability of the domain name for your website.

Future-proof Your Name: Think long-term. Choose a name that allows for the potential expansion of your services beyond pool cleaning if you plan to diversify.

Get Feedback: Share your name ideas with friends, family, or potential customers for their opinions. Feedback can provide insights into the name’s appeal and memorability.

Following these steps can help you select a name that reflects your brand and engages your target audience, setting a solid foundation for your marketing and branding efforts.

How to Register Your Pool Company Name

Registering your pool company name is critical in legitimizing your business and protecting your brand. 

Follow these steps to ensure your business name is legally yours:

Search for Name Availability: Before anything else, verify that another business doesn't already use your chosen name. Use online state databases and the U.S. Patent and Trademark Office's website to check for name availability.

Determine Business Structure: Decide on your business's legal structure (e.g., sole proprietorship, LLC, corporation). Your choice will affect how you register your business name and your tax obligations.

Register with the State: If your business is an LLC, corporation, or partnership, you must register your business name with your state's business filing agency. This process typically involves filing articles of organization (for LLCs) or incorporation (for corporations).

File a DBA: If you're a sole proprietor or partnership using a business name different from yours, you might need to file a "Doing Business As" (DBA) registration with your local government.

Obtain an EIN: Most businesses will need an Employer Identification Number (EIN) from the IRS, especially if you plan to hire employees. You can apply for an EIN online at the IRS website.

Trademark Your Name: To protect your brand nationwide, consider registering your business name as a trademark with the U.S. Patent and Trademark Office. This prevents others from using a name that's confusingly similar to yours.

Complete Local Registrations: Some local governments require additional registrations or permits to operate. Check with your city or county clerk’s office to ensure you meet all local requirements.

These steps will secure your pool company's name and lay a strong foundation for your business operations and branding efforts.

How to Get More Pool Company Name Ideas

Still struggling to come up with the perfect pool company name? Expand your brainstorming with these additional strategies:

Use Name Generators: Online business name generators can provide a wealth of creative options based on keywords related to your services.

Gather Inspiration: Look to nature, focusing on water, pool, and leisure-related terms. Words like "Aqua," "Wave," "Splash," or "Breeze" can spark unique ideas.

Check Competitors: Research existing pool company names to identify patterns or themes. Aim to differentiate your name while keeping it relevant to the industry.

Play with Words: Experiment with alliterations, rhymes, or puns to create memorable and catchy names. Consider "PurePool Professionals" or "SplashMaster Services," for example.

Consult Friends and Family: A fresh perspective can sometimes offer unexpected insights. Share your vision and services with them and see what ideas they contribute.

Think About Your Brand: Reflect on what makes your business unique. Incorporate your values, location, or specific services into the name for a personal touch.

Combining these approaches can yield a diverse pool of names, giving you a better chance of finding one that resonates with your audience.

What to Do After Finding Your Business Name

After choosing the perfect name for your pool cleaning business, it's time to set up and grow your brand. Here’s what to do next:

Create a Professional Website:

In today's digital age, a website is crucial for attracting customers. Ensure it's user-friendly, mobile-responsive, and optimized for search engines to improve visibility.

Given the increasing preference for online transactions, having a website also caters to the growing number of people who like to book services online, which highlights the need for an integrated online scheduling feature.

ServiceTitan's Online Scheduler makes the online booking process more efficient, enabling you to capture quality leads around the clock with minimal input from you and your team. 

New work orders are directly integrated into the ServiceTitan Dispatch board, streamlining your team's workflow and improving the customer experience with a contemporary booking system.

Set Up Social Media Profiles: Establish your presence on major social media platforms like Facebook, Instagram, and LinkedIn. Use these channels to showcase your services, share customer testimonials, and engage with your community.

With ServiceTitan Reputation Manager, your business can distinguish itself from competitors by streamlining the process of gathering 5-star reviews on major platforms such as Google, Angi, and Facebook. 

Additionally, it simplifies managing and responding to customer feedback across various platforms through a unified dashboard, demonstrating your commitment to customer satisfaction while saving time.

Market your pool cleaning business: Promote your business with advanced marketing software. Use targeted campaigns, digital advertising, and customer engagement tools to attract and retain new clients. 

ServiceTitan Marketing Pro offers Local Services Ads, enabling direct booking from Google searches in your specific region. 

This feature presents your ads to customers searching for pool services, securing quality leads while maintaining precise advertising ROI.

ServiceTitan's email marketing feature enables you to engage current customers and attract new ones through targeted campaigns using detailed customer data. 

It automates email outreach, tracks performance, and provides ready-made templates for quick, professional communications.

Direct mail: Tangible communications such as postcards remain in customers' homes longer than emails or radio ads, offering lasting visibility. 

ServiceTitan's direct mail marketing allows for the easy creation of postcards with templates, customer segmentation by home, age, or unsold estimates, and tracking performance and ROI through a comprehensive dashboard.

Deploy an effective pricing strategy:

Offering tiered pricing for different service levels can cater to various customer needs. 

Regularly reviewing and adjusting your prices based on costs, customer feedback, and industry standards ensures profitability and competitiveness.

Pricebook Pro, an extension of ServiceTitan's core software, shows business owners how their prices compare with regional averages. This insight helps set competitive rates to boost revenue. 

Pricebook Pro eliminates the need to update prices, material costs, and product photos manually. Instead, it automatically syncs with top supplier catalogs, effortlessly updating parts and material pricing.

Incorporate a Robust Accounting System: Maintain meticulous financial records with an accounting system that monitors expenses, invoices, and profits.

ServiceTitan's Pricebook Pro offers tailored solutions for contractors, empowering you with:

  • A simple and professional pricebook that makes it easy to find, show, and sell services in the field.

  • Data-backed Smart Recommendations to drive upsells and explainer PDFs you can use to communicate value.

  • Regular content updates to costs, images, descriptions, labor costs, sold hours, and more.

Insure Your Business:

Protect your business with the right insurance policies, including liability and worker's compensation, to cover potential damages or accidents.

By following these steps, you lay a solid foundation for your pool cleaning business, setting the stage for growth and success in a competitive market.

Your Turn

Finding the perfect name for your pool cleaning business sets the stage for your brand's identity and market presence. 

From choosing a name to implementing effective marketing strategies, each step is pivotal in carving out your niche in the pool service industry.

Elevate your pool cleaning business with robust pool service software by ServiceTitan. 

ServiceTitan is an all-in-one software pool contractors use to streamline operations, enhance marketing efforts, and grow their customer base. Join thousands of other home services businesses nationwide who already use it.

ServiceTitan Pool Service Software

ServiceTitan is a comprehensive pool & spa service software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

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