When techs walk in without context, close rates suffer. Field Pro's pre-job briefs and AI diagnostics are changing how contractors coach and convert.

Most HVAC contractors believe AI will reshape the industry, but only ~12% have embedded it into their day-to-day workflows. The businesses seeing real gains are using AI built...

For MEP contractors, a WIP report done wrong doesn't announce itself — it quietly distorts margin until a project closes and the numbers don't add up.

Two contractors, same revenue, same margins — one gets 8–12x EBITDA, the other gets 4–6x. On a $10M EBITDA business, that's a $40–$60 million gap.

At Esser Air Conditioning, techs use ServiceTitan's Field Pro to critique themselves and each other, embodying 'Iron sharpens iron.' Close rates increased 7-10%.

Fragmented RFI tracking delays approvals, inflates change order disputes, and hides cost overruns across paper trails and email threads.

Rebecca Santiago wasn't rushing 160 technicians into anything. She'd seen enough rollouts go sideways to know better.

Thirty-five percent of commercial contractors carry nine months of backlog. Forty-one percent have over a year secured. The question now: how to make money on it.

Len Musielak wanted his techs comfortable with new software before the Southwest summer hit. So Goettl made the switch on their own timeline.

At 53, Dayna's grandfather passed away without warning. Her father set aside his own career plans and took the helm — not because it was his dream, but because it was his fami...