Top 10 OptimoRoute Alternatives for Field Service Businesses

1. ServiceTitan

(Source: ServiceTitan)

Like OptimoRoute, ServiceTitan offers advanced fleet management, best route planning to improve ETA accuracy, driver tracking, and real-time scheduling. 

However, ServiceTitan goes beyond just tracking vehicles and techs. It also integrates the essential field service management tools that service businesses need.

Key features:

• Scheduling and Dispatching

• Mobile App (Android and iOS)

• Route optimization with technician-skills integration

• CRM (Customer Relationship Management)

• Online booking

• Work orders and estimates

• Reporting and analytics

• Customer experience

• Team and job tracking

• Time tracking and timesheets

• Credit card payment processing

Key integrations: 

• GIS tracking: Trimble, NexTraq, GPSTrackIt, GPS Insight

• Business tools: Angi, FlowPath, Home Depot, Thumbtack, SmartAC, Google Booking

• Work orders: ServiceChannel

• Scheduling: Schedule Engine

• GPS tracking: Venture, Trakopolis, Azuga, InTouch, Smart Fleet, Fleet Nova, US Fleet

However, when compared to Optimoroute, ServiceTitan offers: 

• Advanced scheduling and dispatch features for better coordination and maximum profitability

• Google Local Services Ads integration for easy online booking

• Native Pricebook functionality with unique automation and direct access to top industry supplier catalogs  

• Access to property data to facilitate sales and business growth

• Easy access to customer call recordings

In the rest of this section, we’ll explore how ServiceTitan meets the industry-specific needs of the trades, all while offering similar functionality to OptimoRoute.

Advanced scheduling and dispatch features for better coordination and maximum profitability

For businesses in the field service industry, efficiently managing technician schedules can mean the difference between profitability and missed opportunities. 

While OptimoRoute does provide extensive route planning for delivery businesses, it lacks the user-friendly automated scheduling and real-time dispatch features that ServiceTitan offers.

With ServiceTitan’s Dispatch Board, businesses can automate scheduling, optimize technical routes, and increase service capacity. Below, we explore the two scheduling tools that give ServiceTitan a clear advantage over OptimoRoute for service trades businesses: Smart Dispatching and Capacity-Based Scheduling.

Smart Dispatching with Schedule Assistant and Dispatch Pro

Manual job coordination is the fastest way to create inefficiencies, as technicians spend more time driving around than actually working. ServiceTitan’s Smart Dispatching solves this by using real-time scheduling updates and automation to assign the best technician available to the job.

From the Dispatch Board, administration staff can:

• View technician availability at a glance, including ongoing jobs and upcoming openings.

• Assign jobs based on technician location, skillset, and real-time status.

• Set drive-through limits to prevent technicians from travelling too far between appointments.

• Automate scheduling decisions based on optimized route planning data.

• Use an auto arrive feature that improves efficiency by automatically clocking in technicians when they’re within range of the job site.

Unlike OptimoRoute, which focuses predominantly on efficient routes, ServiceTitan ensures every technician is dispatched strategically, reducing downtime and maximizing billable hours.

Capacity-Based Scheduling and Job Prioritization

Many small businesses adjust service availability based on local seasonal demand. For example, an HVAC company might prioritize emergency service and repairs during summer heatwaves or cold winter months and reserve maintenance slots for slower seasons. 

ServiceTitan’s Adaptive Capacity Planning automates this process, meaning that high-value jobs are always given precedence. 

With Capacity-Based Scheduling, dispatch staff can:

• Pre-set jobs available based on the fluctuating needs of the business.

• Adjust technician workload dynamically to increase the service capacity of the business during peak demand.

• Automatically assign jobs based on the skills of your technicians, their past performance, and proximity.

• Prioritization of jobs using historical data, meaning VIP customers and high-revenue opportunities are scheduled first.

• Automatically limit types of jobs based on the company’s preferred strategy for scheduling.

ServiceTitan helps businesses optimize technician efficiency, reduce idle time, and improve customer response times by integrating user-friendly scheduling and dispatch tools. Unlike OptimoRoute, these features are standard and aren’t available through third-party integration add-ons.

Google Local Services Ads integration for easy online booking

Google Local Service Ads (LSAs) are a very effective way for field services businesses to grab the attention of customers who are searching for assistance with home repair services, maintenance, or installation.

These ads appear right at the top of search results and follow a pay-for-performance model, meaning that businesses only pay when a customer actually engages with the ad.

Customers can use Google’s user-friendly interface to click an icon on the ad to contact your business directly.

Currently, OptimoRoute doesn’t integrate with Google Ads.  It’s a route optimization software that’s not really designed to increase leads.

ServiceTitan offers fleet and technician management and allows potential customers to book with your business directly from the Google ad. It’s an ideal solution for customers who don’t want to speak to a CSR and prefer an online booking system. 

ServiceTitan and Google LSAs benefit both large and small businesses, and their customers. Customers get instant confirmation online or via text, and CSRs spend less time scheduling and more time focusing on customer satisfaction and support. 

Businesses can also streamline their booking process, reducing friction and increasing conversion rates. ServiceTitan's inclusion of Google LSAs makes it a better choice for service businesses looking to turn leads into confirmed jobs while still getting techs where they need to go.

Beyond LSAs, ServiceTitan’s Marketing Pro Reputation feature helps businesses strengthen their online presence by managing Google Business Profile listings, customer reviews, and search rankings all in one place. 

With ServiceTitan’s local marketing tools, businesses can:

• Keep business information accurate across 70+ directories, reducing inconsistencies that harm search rankings.

• Automate customer review requests, boosting credibility and improving local search visibility.

• Track search performance, see where their business ranks, and measure the impact of LSAs.

Service businesses that use LSAs alongside a well-optimized local search strategy powered by ServiceTitan will dominate their service area, capture more leads, and convert more bookings.

Native Pricebook functionality with unique automation and direct access to top industry supplier catalogs  

An up-to-date pricebook is essential for field services businesses that want to provide their customers with up-to-date and reliable estimations. 

As OptimoRoute focuses on route optimization and delivery experience, it lacks a built-in order management feature and a pricebook of any kind. Field services businesses operating without a pricebook are forced to rely on third-party tools or manually look up pricing, which reduces the potential for upselling.

ServiceTitan solves this by using a native pricebook that directly connects to top industry supplier catalogs. This means businesses always have access to the latest pricing, descriptions, and images, improving efficiency and strengthening their bottom line through upselling in the field. 

Here’s what the ServiceTitan Pricebook Pro can offer your business:

Organized pricebook categories for faster navigation: Sort pricing by service, equipment, or business unit, keeping estimates consistent across all job types.

Bulk editing and granular price adjustments: Update a single item or the entire catalog in seconds—no more manual data entry.

Automated and dynamic pricing adjustments: Set real-time updates to adjust estimates based on fluctuating material costs and labor rates.

Customer-specific pricing: Long-term clients can enjoy tailored rate sheets so you can stay competitive and increase retention.

Turnkey industry-specific solution: For HVAC, plumbing, and electrical trades, and many others, Pricebook Pro provides a pre-built, flat-rate pricing system designed with your business in mind.

With these features, ServiceTitan streamlines order management, reduces manual pricing errors, and ensures businesses stay efficient with real-time updates. It’s simply something that OptimoRoute doesn’t provide.

Accessing property data to facilitate sales and business growth

OptimoRoute helps techs reach job sites faster, but wouldn’t it be great if they knew what to expect before they arrived?

With ServiceTitan’s property data insights, your team gets much more than just a route planner—they get real-time access to key property details, too. 

Instead of arriving unprepared, technicians can review site-specific details in advance, improving service quality, impressing customers, and increasing the likelihood of providing on-the-spot upsells.

In addition to providing property-specific insights for technicians, ServiceTitan’s Acquisition Builder helps businesses target the right customers before a job even gets scheduled. This tool enables home services businesses to build highly targeted direct mail campaigns by filtering potential leads based on property traits such as:

• Assessed value

• Structure age

• HVAC system type

ServiceTitan allows businesses to leverage this data to improve marketing efficiency, reduce ad waste and spending, and generate high-quality leads that are far more likely to convert into long-term customers.

Easy access to customer call recordings

Getting a technician to the job site is one thing, but making sure they actually know what the customer needs is another. OptimoRoute can help optimize routes, but it can’t give the field teams the ability to review past conversations or service history before they even arrive. 

With ServiceTitan’s call booking feature, businesses have an in-call recording, which means that technicians can walk into every job fully prepared. Instead of relying on secondhand notes, techs can listen in to past customer calls and read chat histories between CSRs and customers. They can also check job notes from the service history to avoid missing key details.

This feature helps technicians reduce miscommunications, provide better customer support, and improve overall customer satisfaction. It also reduces frustrating callbacks and unnecessary follow-ups. 

Unlike OptimoRoute, which focuses squarely on logistics, ServiceTitan ensures the team arrives knowing exactly what needs to be done.

Now, let’s look at some popular alternatives to OptimoRoute that also promise help with plan routing and scheduling.

2. Routific

 (Source: routific.com)

Routific is a route planning software designed for delivery businesses that want clear and easy routes for drivers to follow and want to cut fuel costs while improving efficiency.

It offers real-time tracking, automated route planning, and proof of delivery tools. However, like OptimoRoute, it lacks essential field service management features like scheduling, dispatching, and invoicing.

Key features:

• Plans efficient, traffic-aware routes to reduce delivery time, providing route optimization for delivery drivers.

• Live vehicle GPS tracking lets dispatchers know where everyone is at any given time.

• Proof of delivery features include photo capture, e-signatures, and confirmation. 

Key integrations: 

• Works with the Shopify, WooCommerce, Magento, and Zoho e-commerce platforms.

• Connects to existing customer relationship and order management platforms, meaning businesses don’t have to switch CRMs.

However, when compared to Routific, ServiceTitan offers:

• Full field management features, including scheduling assistant, dispatching, and invoicing. 

• Marketing tools for increasing lead generation, including route planning and scheduling tools.

• The ability to work offline, even when your techs drive into areas without cellular service.

Routific offers a fantastic delivery management software solution, but it’s more suited to e-commerce and logistics. ServiceTitan can offer all of these features and more.

3. Onfleet

(Source: onfleet.com)

Onfleet is a popular last-mile delivery platform built mainly to cater to e-commerce dispatch routing. Its intuitive design and powerful features make it an ideal solution for businesses that need to improve delivery routes and standardize Proof of Delivery (PoD).

Key features:

• It uses advanced algorithms to plan the most efficient routes, considering time, location, capacity, and traffic.

• Provides real-time tracking of delivery drivers via GPS updates, giving more accurate ETAs and customer visibility.

• Captures photos for PoD, facilitates tracking via barcode scanning, and can capture electronic signatures.

Key integrations: 

• A huge range of e-commerce platform integrations, including Shopify, WooCommerce, and Magento.

• Connects with point-of-sale systems like Square to unify the sales and delivery process.

• Partners with Leafly, Meadow, and Dutchie in some states, making it one of the biggest drivers for legal cannabis delivery in the U.S.

However, when compared to Onfleet, ServiceTitan offers:

• A mobile app loaded with all the tools technicians need to do their work, including access to property data and customer call recordings.

• Integration with Google Local Services Ads, allowing customers to interact directly with the ad and discover your business.

• Built-in tools for showcasing products and services in the field, helping technicians present estimates, service options, and upsell opportunities directly to customers.

While Onfleet is well known for its exceptional last-mile service, ServiceTitan’s expansive suite makes it a much more versatile solution for trade services.

4. Route4Me

(Source: route4me.com)

Route4Me is a cloud-based route and delivery management software for route planning, tracking, and fleet management. It’s suitable for businesses of all sizes and helps reduce costs associated with inefficient routing. 

Key features:

• Uses cloud-based data in combination with on-ground telemetrics to create routes for drivers that minimize travel time and fuel usage.

• Allows dispatchers to send and manage word orders via a mobile app, enabling live tracking and updates.

• Provides detailed insights into driver performance, vehicle utilization, and fuel efficiency through analytics.

Key integrations: 

• Works well with small business accounting software like QuickBooks and Xero.

• Integrations with productivity suites like Office365, including Outlook and Excel, Google Workspace, and MindManager.

• Connects with CRM and marketing tools like Hubspot CRM and Leadspace, giving some ability for lead generation and customer management.

• An extensive telematics system combines ground-based GPS tracking from smartphones, smartwatches, vehicles, and known WiFi networks.

However, when compared to Route4Me, ServiceTitan offers:

• A marketing platform built into the software with ServiceTitan Marketing Pro. There’s no need for third-party integrations. 

• Integrations that utilize GPS and GIS tools like Trimble, Nextraq, and GPS insights for trade services.

• GPS tracking calculates appointment times ahead of arrival, letting customers know when a technician is expected.

Route4Me is an impressive suite of route planning tools, but while it might be suitable for larger companies, ServiceTitan’s route planning and scheduling tools include more trades-specific features, all for a much fairer pricing model.

5. RouteManager

(Source: route-manager.com)

RouteManager is a route optimization suite that claims to be closer to a field service management solution. It’s designed to optimize routing not just for delivery companies but for field service operations as well. 

Key features:

• A mobile driver app that provides real-time updates, route details, and job assignments.

• SMS notifications for customers that are sent automatically.

• Tighter arrival window predictions for customers based on feedback from telematics integrations, providing a better customer experience. 

Key integrations: 

• Connects with Verizon Connect, Linxup, and Geotab GPS services for vehicle tracking.

• An API is made available for custom integrations with existing CRM systems.

However, when compared to RouteManager, ServiceTitan offers:

• Far more features for trade services, including a native pricebook with access to supplier catalogs.

• Much deeper reporting capabilities that go beyond driver and technician locations. 

• An extensive in-house marketing platform that integrates with known customer data and automates lead generation.

While RouteManager offers more than just route planning and delivery service, it still lacks a lot of the fundamental features expected of a full-field services application.

6. Jobber

(Source: getjobber.com)

Jobber is a field service management tool with some basic route planning capabilities. Like ServiceTitan, it caters to industries like plumbing, snow cleaning, and HVAC, offering tools for scheduling and dispatching.

Key features:

• Route planning based on dispatcher schedules is designed to improve fuel efficiency and reduce travel time.

• A client management hub where customers can log in and view job progress and review estimates and quotes.

• AI integration to improve workflows and streamline business operations with an implementation similar to the Tradify FSM platform.

Key integrations: 

• Fleetsharp GPS tracking for team members and their vehicles.

• Accounting tools for small businesses like Xero and Quickbooks

• A comprehensive marketplace to install add-ons and integrate popular industry-specific platforms like Angi and MindCloud.

However, when compared to Jobber, ServiceTitan offers:

• Deeper reporting capabilities and data analytics, especially where marketing and lead generation are concerned.

• Pricebook Pro, a native feature of ServiceTitan that provides direct access to supplier catalogs and can be used to provide far more accurate estimations, right in the field. 

• Access to customer property data so technicians and CSR reps have all the information they need to provide exceptional customer support.

Jobber has put a lot of effort into integrating with the platforms that service businesses need, but if you’re looking for software that already has these features in-house, ServiceTitan already has everything you need.

For a more in-depth look at how Jobber compares to ServiceTitan, take a look at our comprehensive comparison.

7. PCS TMS

(Source: pcssoft.com)

PCS TMS from PCSSoft is a comprehensive Transport Management System (TMS) that has been developed specifically for large-scale logistics and bulk item carriers. It offers cloud-based solutions that can facilitate fleet management, accounting, and dispatching for shippers, carriers, and brokers.

Key features:

• Carrier dispatch is designed with large logistics companies in mind. It can match loads with equipment, provide real-time tracking, and automate communication between fleet assets.

• Maintenance scheduling, compliance tracking, and fuel management for large-scale logistics fleets.

• Manages the accounts payable and receivable for driver settlements and financial support tailored specifically for the transportation business.

Key integrations: 

• Works with Samsara for real-time GPS tracking and HOS data.

• Uses PC-Miller for accurate route planning and mileage.

• Partnered with WEX for fuel purchasing and reporting.

However, when compared to PCS TMS, ServiceTitan offers:

• Pricebooks, marketing, and property data—key features that businesses need from a field services management platform. 

• Google Local Services Ads integration, because your customers are looking for service and repair in their area, not for interstate shipping.

• Access to customer property data and insights to run and grow your service business.

PCS TMS is a powerful and feature-packed TMS, but smaller or even medium services businesses are unlikely to make use of a system designed for international logistics. ServiceTitan has the route planning and fleet management features you need, and it’s developed for the trades, not for trucks. 

8. Samsara

(Source: samsara.com)

Samsara is a fleet management and operational efficiency platform with a focus on safety, compliance, and productivity.

Key features:

• To-the-second real-time GPS tracking to track fleet movements and route planning.

• Insights about vehicle and trailer health via on-board vehicle diagnostics.

• Dash cams and safety alerts for drivers and monitoring of driver behavior and fatigue, focusing on safer driving practices and accident reduction.

Key integrations: 

• Collaboration with all major automotive OEMs like Ford and General Motors. This is to facilitate the factory-installed telematics and provide data access.

• Partnerships with navigation providers such as PTV Navigator and Sygic Professional to offer optimized routing solutions.

• Integrations with platforms like Project44 and Trimble Visibility are available to offer complete supply chain visibility.

However, when compared to Samsara, ServiceTitan offers:

• Trade-specific field management software for HVAC, plumbing, electrical, roofing, and more. 

• Marketing and reputation management for customers in your local service area. 

• Call booking, schedule assistance, and adjustable capacity planning that are designed specifically for service businesses.

For service businesses that operate heavy vehicles, Samsara is an ideal option for keeping your team safe on the road. For everything else, from route optimization to email marketing, ServiceTitan has you covered.

9. Circuit

(Source: getcircuit.com)

Circuit is a delivery management solution that’s designed for smaller courier and delivery companies. It offers route optimization, driver tracking in real-time, and automated customer notifications.

Key features:

• Notifies recipients of packages on each step of the delivery journey, including delivery tracking and estimated time of arrival.

• Captures photos and signatures for Proof of Delivery (PoD).

• Route optimization and driver tracking for real-time visibility of driver locations and monitoring.

Key integrations: 

• Direct integrations with Shopify for order import and route creation.

• Connects with Zapier to automate customer notifications and data synchronization.

• A no-code, two-way, and custom API for businesses to build custom integrations and data connections with existing systems.

However, when compared to Circuit, ServiceTitan offers:

• A deeper and more personalized customer experience with SMS messaging and the ability to leave reviews for individual technicians. 

• In-house marketing allows you to track your ROI on every campaign and see where and how your marketing efforts are paying off.

• Intelligent pricebook automation so your technicians can upsell in the field and offer more accurate estimations on-site.

Your service business delivers expertise, not packages. So, if you’re looking beyond route optimization, ServiceTitan provides a comprehensive field service solution with advanced scheduling, dispatch, and customer management tools.

10. GroundCloud

(Source: groundcloud.com)

Designed for delivery contractors, GroundCloud is a cloud-based logistics platform that combines VEDR (Vehicle Event Detection Recorder), safety, productivity, and compliance into a single platform.

Key features:

• Machine vision and AI with in-vehicle camera systems to detect and record incidents.

• Turn-by-turn offline routing and navigation.

• Automation of payroll processing to reduce workloads for administrators.

• Real-time tracking, maintenance scheduling, and telematics data for vehicle fleet performance.

Key integrations: 

• The payroll automation integrates with ADP, Paychex, and QuickBooks.

• The VEDR software works with a variety of camera manufacturers. 

However, when compared to GroundCloud, ServiceTitan offers:

• An intelligence and centralized system that manages customer information, service agreements, and communications. 

• Automated workflows eliminate tedious and repetitive tasks, allowing your team to concentrate more on customer satisfaction and service quality.

• Advanced tools for scheduling and dispatching, as well as real-time job tracking via the ServiceTitan field services management platform. 

• Marketing tools that get to know your target audience and ensure you can reach them. 

GroundCloud specializes in safety and compliance and makes a good addition to your fleet’s onboard driver monitoring and tracking. However, fleet management and compliance are only a small (but important) part of the service trades. 

For businesses that need it all under one roof, ServiceTitan delivers a unified solution that’s built for scalability and business growth.

What is the best free OptimoRoute alternative?

Finding a free OptimoRoute alternative isn’t easy. Nearly every route planning and field service management platform uses a subscription model due to the complexity of its features.

While some tools offer a free trial, long-term plans are rare and almost certainly block access to essential capabilities.

For example, Circuit provides a free trial for businesses to test out its route optimization features, and Jobber also allows short-term trials, but there are no permanent free options. 

Free mapping and navigation tools like Google Maps can help businesses needing route optimization on a budget, but don’t expect much more than a basic GPS navigation capacity.

Businesses that need a scalable, long-term solution may find that investing in an all-in-one platform like ServiceTitan delivers more value in the long run.

What is the best OptimoRoute alternative for small businesses?

Small businesses need affordable, easy-to-use tools that simplify scheduling, dispatching, and route optimization without adding too many tools to a full toolbelt. 

If OptimoRoute isn’t the right fit for your business, here are three ideal alternatives to explore:

• ServiceTitan: Built for services businesses (HVAC, plumbing, electrical, and more) that need route planning and client management all in one convenient tool. It’s built with the trades in mind, not delivery companies. With comparable route optimization features to OptimoRoute and the addition of marketing, scheduling, dispatching, and more, ServiceTitan is the top choice for service trade businesses. 

• Jobber: This is a solid option for small field service teams as it offers basic scheduling and route optimization while still being designed for service businesses. 

• Route4Me: If your business focus is rock-solid route optimization and fleet tracking, it’s hard to look past this tool. With an incredible array of platform integrations and its own proprietary telematics GPS tracking, Route4Me is a single-purpose platform that performs the task of routing with precision.

Each of these tools serves different business needs, but only one gives your business every single tool it needs to succeed in the trades. Whether it’s dispatch and scheduling, lead generation, and, of course, route optimization, ServiceTitan is the field service management solution that has it all. 

Over to You!

The best alternative to OptimoRoute really depends on what your business needs the most. Some tools focus solely on route optimization, which is ideal if your business deals in logistics and delivery. Others offer something a little closer to a full-service solution with scheduling, invoicing, and CRM features.

If your business needs more than just route planning, choosing a more comprehensive platform will save you time, reduce existing inefficiencies, and boost your customer satisfaction.

ServiceTitan is a leading field management solution that’s built for home service businesses. With advanced scheduling, dispatching, intelligent customer management, and real-time tracking, it helps businesses just like yours stay organized, improve efficiency, and grow.