ETCS announces official workwear partner!
ServiceTitan Elite Trades Championship Series (ETCS) announced today that it is partnering with STRAUSS as their official workwear provider. Family-owned for three generations, STRAUSS designs and manufactures workwear based on the belief that the people who build our world deserve the very best gear. Long trusted by tradespeople across Europe, the brand is bringing its pioneering style of technical, multi-pocket workwear to the hardest workers in the United States.
During ETCS, top tradesmen and women from across the nation are invited to go head-to-head, competing on a national stage for the title of 2025 National Champion in West Palm Beach, Florida this October. STRAUSS will outfit each competitor in their top-of-the-line apparel, providing highly functional performance clothing that’s both comfortable and durable – allowing our competitors to put their sole focus on competing for the national title.
“We are excited to welcome STRAUSS as our newest partner of the ServiceTitan Elite Trades Championship Series. Their commitment to innovation, performance clothing and respect for the trades aligns perfectly with our mission to elevate and celebrate the industrial athletes who power our country every day” said Scott Mendel, Senior Vice President and GM of the ServiceTitan Elite Trades Championship Series.
“For three generations, STRAUSS has believed in celebrating craftsmanship and taking pride in a job well done,” said Henning Strauss, CEO of STRAUSS. “The ServiceTitan Elite Trades Championship Series is a natural fit for us because it honors those exact values and the tradespeople who live them every day."
For more information about ServiceTitan Elite Trades Championship Series, visit www.elitetrades.global. For more information about Strauss, visit www.us.strauss.com
About ServiceTitan Elite Trades Championship Series:
The ServiceTitan Elite Trades Championship Series (SETCS) was founded in 2016 with a clear mission: to raise awareness and support for the growing shortage of skilled trade workers across the nation. Over time, it has evolved into the premier championship platform dedicated to promoting the trades and celebrating the highly skilled professionals who have long been underappreciated. Through large-scale competitions, SETCS shines a spotlight on these individuals. Sponsored by ServiceTitan, the platform hosts national championships for both professionals and apprentices in the HVAC and plumbing industries. More information is available at elitetrades.global, and by following on LinkedIn and Facebook.
About STRAUSS
Engelbert Strauss, or simply STRAUSS, is a global leader in workwear design and manufacturing. Founded in 1948, the family-owned company is overseen by brothers Henning and Steffen
Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and roots – Strauss means ostrich in German. The Ostrich is trusted by tradespeople, builders, farmers, and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Now firmly established in the U.S., STRAUSS ships nationwide, operates a flagship store in Venice, California, and maintains a strong presence at trade shows across the country. For more, visit STRAUSS.com.
