20 Top HVAC Influencers to Know in 2026

An influencer is a person on social media with the ability to sway people's buying decisions because of their authority and knowledge in a particular area, such as fashion, beauty, fitness, etc. 

Influencers are potent tools for boosting brand credibility and awareness, and they help businesses connect with broader audiences. The HVAC industry is no different, as more and more companies team up with influencers to drive growth through tool reviews, day-to-day glimpses of the job, and trade tips. 

If you're interested in partnering with an HVAC influencer, here are the top 20 people to know: 

• Joe Crisara

• Gary McCreadie

• Tersh Blissett

• Bryan Orr

• Jessica Bannister

• Victor Rancour

• Amanda August

• Ty Branaman

• Joshua Griffin

• Clifton Beck

• Zachary Wilson

• Zack Psioda

• Craig Migliaccio

• Curtis Harrison

• Eduardo Felix Diaz

• Jennifer Manzo

• Trent Parker

• Chris Stephens

• Gil Cavey Jr.

• Jacob Krauss

In this blog, we'll profile these influencers who make waves in the HVAC space and see why people love their content. 

1. Joe Crisara

Widely recognized as America's HVAC, plumbing, and electrical contractor “Service Sales Coach,” Joe Crisara is an educator and an entrepreneur with over 40 years of experience. 

Crisara's training equips thousands of business owners, managers, service techs, and salespeople with the tools to present premium solutions ethically and effectively. Benjamin Tom, Appliances Expert at Electricity Monster, says, “His focus on ethical sales practices and customer service excellence aligns with our commitment to transparent and effective energy solutions.”

You can find Joe on Facebook, LinkedIn, and YouTube. 

Influencer type: Micro influencer

Subscribers on YouTube: 13.1K+

2. Gary McCreadie

Under the username @HVACknowitall1, Gary is an HVAC educator, podcast host, and tool reviewer who offers a wealth of resources for HVAC professionals. 

“He is an influencer whose content I find particularly insightful,” says Caleb John from Exceed Plumbing and Air Con. “His discussions often tackle complex HVAC topics, breaking them down into understandable segments. This clarity is invaluable, especially when considering the integration of HVAC systems into our structures that must withstand diverse environmental challenges.” 

McCreadie's influence spreads across multiple platforms, such as YouTube, TikTok, Instagram, and LinkedIn. 

Influencer type: Macro influencer

Subscribers on YouTube: 38.4K+ 

Followers on TikTok: 56.9K+ 

Followers on Instagram: 91.2K+

3. Tersh Blissett

With over a decade of experience in the home service industry, Tersh Blissett is the founder and co-host of the Service Business Mastery Podcast, where he shares insights on business growth, leadership, and automation. 

His content is geared toward helping service business owners and technicians optimize operations and achieve sustainable growth. You can find Blissett on Instagram, LinkedIn, TikTok, and YouTube. 

Influencer type: Micro influencer

Followers on Instagram: 3,470+

Followers on TikTok: 15.6K+ 

Subscribers on YouTube: 52.6K+

4. Bryan Orr

Creator of HVAC School, Bryan Orr is a service technician, training manager, and business owner with hands-on experience and leadership in the trades. 

HVAC School is a free online resource dedicated to providing HVAC training, HVAC videos, tech tips, and articles aimed at helping technicians enhance their skills and knowledge. 

Find Bryan on Facebook, X, LinkedIn, or his website. 

Influencer type: Micro influencer

Followers on LinkedIn: 10,621+ 

5. Jessica Bannister

“HVACJess” is a third-generation refrigeration mechanic and content creator from Canada working in her family's company. Jess shares her journey and daily experiences in the HVACR industry through YouTube, Instagram, TikTok, and her website. 

Her content offers practical insights, real-world scenarios, and encourages more women to consider careers as HVACR professionals. 

Influencer type: Micro influencer

Followers on Instagram: 34.8K+

Subscribers on YouTube: 3.87K+ 

Followers on TikTok: 37.5K+

6. Victor Rancour

Victor Rancour is an influential figure in the HVAC industry, renowned for his rapid ascent from technician to business owner and coach. His hands-on experience and success story inspire many HVAC techs and homeowners. 

He's active on social media platforms, including TikTok, YouTube, Facebook, and LinkedIn, where he shares insights on sales, leadership, and business development.  

Influencer type: Micro influencer

Followers on Instagram: 13.1K+

Subscribers on YouTube: 1.57K+ 

Followers on Facebook: 9.7K+

7. Amanda August

A prominent entrepreneur and influencer in the HVAC space, Amanda is the CEO of Grasshopper Heating and Cooling. 

She is a business builder and innovation mentor, actively sharing insights on leadership, branding, and team development, and setting an example for women in the trades.

She's active on LinkedIn and TikTok. 

Influencer type: Nano influencer

Followers on TikTok: 2,800+

8. Ty Branaman

The man behind Love2HVAC is an HVACR educator known for his hands-on approach to technical training. He makes HVACR education accessible and practical to both new HVAC techs and seasoned professionals.

His social media channels (YouTube, Instagram, Facebook, LinkedIn) feature various content, from foundational refrigeration cycles to advanced diagnostics. He also offers courses for those seeking to deepen their knowledge. 

Influencer type: Micro influencer

Followers on Instagram: 26.3K+ 

Subscribers on YouTube: 61.9K+ 

Followers on Facebook: 60K+ 

9. Joshua Griffin

Joshua is the host of HVAC Guide for Homeowners, a YouTube channel dedicated to educating homeowners about heating, ventilation, and air conditioning systems. 

The channel's primary purpose is to help people make more informed decisions about HVAC purchases, maintenance, and troubleshooting. It offers a variety of content, from product reviews to maintenance tips to explanations of HVAC concepts. 

Influencer type: Micro influencer

Subscribers on YouTube: 161K+ 

Followers on Instagram: 270K+

10. Clifton Beck

Clifton Beck is a seasoned HVACR professional with over 25 years of industry experience. He's also a content creator, hosting the Did You Know? series, which presents HVACR concepts through engaging discussions and hands-on demonstrations.

Connect with Clifton via LinkedIn, Facebook, or Instagram. And check out the podcast on YouTube or Spotify. 

Influencer type: Nano influencer

Followers on LinkedIn: 2,628+ 

Followers on Facebook: 1.5K+

11. Zachary Wilson 

Renowned for his expertise in the home service business, Zachary Wilson is the co-founder of LokalHQ, which helps HVAC companies enhance their online presence and drive business growth. 

He also co-hosts Boost Podcast, where he engages with other experienced HVAC contractors to discuss growth tactics, marketing insights, and development tips. Connect with Zachary on Facebook, X, and YouTube. You can also subscribe to his newsletter, where he provides valuable marketing advice and industry updates. 

Influencer type: Nano influencer

Followers on X: 4,160+ 

12. Zack Psioda

Creator of the HVAC Shop Talk podcast and YouTube channel, Zack is a seasoned HVAC technician. He leverages his extensive background to create insightful content for HVAC professionals and enthusiasts. 

In his podcast, he delves into various aspects of the HVAC industry, such as emerging technologies and practical advice. The YouTube channel is for posting live interviews, tool reviews, and how-to guides. 

Influencer type: Micro influencer

Followers on Instagram: 12.7K+ 

Subscribers on YouTube: 40.2K+ 

13. Craig Migliaccio

Craig founded AC Service Tech, a leading educational platform in the HVACR service industry. The channel contains step-by-step instructional content designed to teach beginners and experienced masters the trade in a straightforward way. 

AC Service Tech is on all major platforms, including X, Instagram, YouTube, LinkedIn, and Facebook. 

Influencer type: Micro influencer

Subscribers on YouTube: 605K+ 

Followers on Instagram: 34K+ 

Followers on Facebook: 96K+ 

14. Curtis Harrison

Curtis is known online as HVAC Guy, a seasoned HVAC technician focusing on residential service work. He mostly maintains and repairs HVAC systems, and shares his knowledge via his YouTube channel. 

His videos are meant for novices and experienced techs. They show people entering the field exactly what to expect and inspire them with practical demonstrations. 

Influencer type: Micro influencer

Subscribers on YouTube: 81.8K+ 

15. Eduardo Felix Diaz

Also known as @hvac_assassin, Eduardo is self-taught in the HVAC field and now has 17+ years of experience. He provides valuable insights into the complexities of the HVAC service industry, including wiring configurations, sensors, and HVAC repairs. 

Connect with Eduardo via Instagram, LinkedIn, and TikTok. 

Influencer type: Micro influencer

Followers on Instagram: 15K+ 

Followers on TikTok: 1,030+ 

16. Jennifer Manzo

Widely recognized as @hvachicksjennifer, Jennifer Manzo is a HVACR technician, educator, advocate, and owner of the HVA-Chicks Coalition—a platform that provides free training and resources for all genders. 

She is on Instagram, LinkedIn, and her website, where you can find a supportive environment for women in HVAC. 

Influencer type: Nano influencer

Followers on Instagram: 3,400+ 

17. Trent Parker

Trent's online persona is Mr. Fat Cheeto, and he's a former HVAC technician turned full-time content creator. Trent has over 16 years of experience in the field and uses that knowledge to produce humorous and relatable content. 

Trent's authentic approach to HVAC has gathered a community of loyal followers on TikTok, Instagram, and YouTube. He often discusses his transition from technician to influencer and the importance of humor in this industry. 

Influencer type: Micro influencer

Followers on TikTok: 826.7K+ 

Subscribers on YouTube: 137K+ 

Followers on Instagram: 366K+ 

18. Chris Stephens

Chris Stephens of HVACR Videos is a technician and educator committed to sharing real-world experiences through his YouTube channel and Instagram account. 

With over two decades of experience in the industry, Chris offers unfiltered job site footage (real diagnostic and repair scenarios) and technical depth (offering detailed explanations that enhance understanding). 

Influencer type: Micro influencer

Subscribers on YouTube: 200K+ 

Followers on Instagram: 27.3K+ 

19. Gil Cavey Jr.

Gil is the creator and host of the HVAC Uncensored podcast, sharing insights on technical advice, industry trends, and business strategies. 

The podcast aims to help professionals enhance their skills and grow their businesses by participating in entertaining and brutally honest chats. 

Aside from his podcast, Gil shares content on social media, including tips and snippets from his podcast. 

Influencer type: Micro influencer

Followers on Instagram: 13K+ 

Subscribers on YouTube: 2.8K+ 

Followers on Facebook: 4.3K+

20. Jacob Krauss

The man behind Koolin’ with Krauss, Jacob Krauss is a residential HVAC technician and content creator who doesn't take himself too seriously and looks at the fun side of the trade. 

He shares his HVAC experiences on his YouTube channel, providing tool reviews, on-the-job footage, diagnoses and repairs, and service vehicle tours. His authentic content attracts an audience that loves his real-world insights and genuine portrayal of the HVAC trade. 

Influencer type: Micro influencer

Subscribers on YouTube: 15.8K+ 

Followers on Instagram: 2,475+

How Do You Find HVAC Influencers?

Finding the right HVAC influencer takes a combination of online research, industry networking, and personal taste. Most importantly, the influencer's values and personality should match your brand's tone and voice. 

But here are the key ways to find HVAC influencers:

Let's see what the fuss is about: 

• Use influencer discovery tools: Probably the most straightforward way is to use platforms like Upfluence, NinjaOutreach, or Modash to find creators by niche, subscriber numbers, engagement rate, etc. 

• Search on social media platforms: Go on your preferred social media channel and search for HVAC influencers who match your vibe, using hashtags like #HVACLife, #HVACInfluencer, and more. 

• Follow industry podcasts: Influencers often appear as guests on HVAC-focused podcasts like HVAC Uncensored, so subscribe to these podcasts to keep an eye on interesting personalities. 

• Join industry forums and communities: Reddit's r/HVAC or various Facebook groups are the perfect place to ask for recommendations, as many influencers engage with the community there. 

After you've found the influencer who resonates with your brand in every way, let's see how you can ask them for a collaboration.

How Do You Collaborate with HVAC Influencers?

Collaborating with HVAC influencers is about building genuine partnerships with trusted voices in the industry who align with your brand and making them ambassadors for your HVAC products and services. 

It's essential to approach these influencers with a clear strategy in mind, as well as: 

• Creating compelling offers: Your collaboration should bring value to the influencers and their audience, so ensure your offer aligns with the audience's needs (tools, parts, HVAC software solutions). It can include sponsorship deals, affiliate commissions, or co-branded content opportunities. 

• Launching contests and giveaways: Product giveaways and service discounts spark engagement. Influencers promote the contest via live streams, reels, or posts, and encourage their audience to interact with your brand. This way, you gain visibility and grow your follower count. 

• Using branded hashtags: Promote custom hashtags that are easy to remember to encourage user-generated content. This way, you can build your brand identity, get your name out there, and increase your loyal followers. 

When collaborating with an influencer, provide clear expectations and support content creation with high-quality assets. Don't control influencers' voices; instead, allow them to speak authentically. 

Also, make sure to track the performance of your campaigns, such as click-throughs, engagement rates, etc.

ServiceTitan's Marketing Pro can help you automate your marketing and keep your audience in the loop with influencer content via engaging newsletters. 

With this tool, send targeted emails using professionally designed templates and reach existing customers at the right time to generate true ROI and more opportunities. 

Now, let's see how you can pay your HVAC influencers. 

How Do You Pay HVAC Influencers?

Normally, an HVAC influencer's pay depends on the campaign's scope, the influencer's audience size, and the type of content you create together. In addition, it should reflect the value they bring to your brand, meaning the compensation should be attractive and fair. 

Here are the common ways you can structure payment: 

• Flat fee payments: The most straightforward way to pay influencers, it involves a fixed amount for specific services, such as how-to guides or humorous reels. You agree on this sum before the campaign starts. It can vary based on follower count, video complexity, etc. 

• Performance-based compensation: This means rewarding influencers based on the content's performance. Metrics such as conversion rates, clicks, or generated sales influence the payment, but still make it attractive enough for the influencer. 

• Affiliate commissions: Engage in long-term partnerships using affiliate models. In general, influencers promote your products using a code or link, earning a percentage of the resulting sale. 

• Free products or tools: This strategy works well for nano influencers with limited budgets, and especially if they find your tool valuable. Basically, you reward influencers for their content by providing tools, gear, or services.

Next up: tips on how to choose the best HVAC influencer. 

How Do You Choose the Best HVAC Influencer?

The ideal influencer has industry credibility and the ability to educate and inspire an audience in an authentic way that resonates with your followers and aligns with your brand. 

Consider the following factors when choosing the right HVAC influencer: 

• Audience relevance

• Content quality and style

• Brand alignment

• Past collaborations

• Engagement rate

However, there are a few things to be wary of, such as their online history and fake followers. For example, maybe they promote a brand consistently or jump from one brand to another, so the partnership feels transactional rather than authentic. 

Furthermore, do their values align with your brand? What's the tone of their content (humorous, field-tested, technical)? Are they professional and inclusive? Keeping these things in mind will help you choose an influencer who is authentic and a good addition to your brand. 

Other HVAC Marketing Strategies Apart from Influencer Collaboration

Influencer collaborations are powerful, but HVAC businesses shouldn't rely on them alone. A well-rounded marketing strategy involves other digital strategies that drive growth and ensure visibility, such as: 

• Local Services Ads: Appear at the very top of the search results when customers are looking for local home services with ServiceTitan Local Ads. These ads give customers the convenience of one-click booking directly from Google. 

• Local SEO: Ensure your company shows up when local people perform searches like 'HVAC near me' by focusing on getting five-star reviews. ServiceTitan lets you take control of your reputation with consistent listings, which helps boost local visibility. 

• PPC: Pay-per-click ads lets you target high-intent people with the right keywords and ads. ServiceTitan's Home Services Marketing Software helps you attract and convert customers and track ROI on every campaign so you know what's working and what isn't. 

• Social media ads: Run targeted ads on social media channels and target customers by location, age, homeowner status, etc. This way, you can promote seasonal offers and educational content directly to your ideal client type. 

• Social media content: Post regular updates, like maintenance tips, team spotlights, or behind-the-scenes to build trust and brand recognition on platforms like TikTok and Instagram. 

• Email marketing: Automate your email campaigns and stay top of mind with regular HVAC newsletters. 

With these strategies, you can build your brand authority, generate leads, and increase visibility. 

ServiceTitan provides an all-in-one marketing solution that allows you to book more jobs, target the right customers, and get visibility into the true ROI of your campaigns.