Management • Operations • Business Tips • 25 minutes

Think Like a Marketer, Hire Like a Pro: How to Fix Your Workforce Funnel

July 15, 2025

Episode Overview

Creating a good business team starts with the basic building block of effectively collecting individuals, Team Engine Co-founder Carlos del Pozo says.

That process can be hampered by applicants who ghost you, or when your turnover rate is high. For those reasons and more, del Pozo says recruiters have to think creatively.

“If you're good at sales and marketing and following up quickly, you should be applying all those same frameworks to recruiting,” he says.

A misconception still exists at some companies, del Pozo says, that somebody who gets hired is just lucky to have a job. That outlook isn’t an incentive for them to stick around for long.

Instead, employers need to approach recruiting differently, especially by following up quickly and screening effectively. Rather than leave great recruits dying on the vine, hire the good ones in a timely manner and set them up for success, del Pozo says.

Another pitfall to avoid is letting the hiring manager lose faith in the process. Del Pozo knows that when there is a high turnover rate, the recruitment process can become dispiriting. That can lead to putting less effort into hiring, which creates a self-fulfilling prophecy. 

“They may think about hiring and recruiting as this linear experience,” del Pozo says. “They should be thinking about it as a cycle.”

That means two things, he says. Don’t get disappointed about turnover, and put more focus on onboarding, a ramp-up plan and a playbook for new hires.

Finally, del Pozo says the whole process can be assisted by technology, especially in the very initial recruiting phase. 

“Software can actually make that happen the way that you want,” he says. “It can make it effective…and can help you avoid pain and frustration.”

Carlos del Pozo recently joined ServiceTitan’s Amanda Salvatore on the “Toolbox for the Trades” podcast, which included del Pozo’s thoughts on:

  • [5:39] The #1 hiring bottleneck of failing to follow up fast

  • [13:01] Why your job description is a marketing tool

  • [19:13] How to enable retention

  • [22:25 How to improve leadership skills

  • [24:33] The future of recruiting and hiring in the age of AI

To hear more stories from the trades, subscribe to “Toolbox for the Trades” on Apple Podcasts, Spotify, Google, or anywhere you get podcasts.

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Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. Hosted by Jackie Aubel and Amanda Salvatore, this podcast is brought to you by ServiceTitan—the leading home and commercial field service software.

Episodes will feature stories and strategies to help contractors grow and scale their service business.

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