ServiceTitan Pantheon: How to Get the Most out of Industry Events

When it comes to getting the most out of industry events, walking in with intention makes all the difference. With Pantheon 2025 right around the corner, we sat down with Ellen Rohr, ServiceTitan brand and industry marketing lead and co-founder of Zoom Drain, to discuss maximizing the value of industry events.

The most recent episode of the Mastering ServiceTitan podcast covers:

• Preparing for events

• Building relationships with mentors

• Networking best practices

Read on for the podcast highlights. 

Mentorship and Advice

Many of the big-hitters in the industry attend Pantheon, and if you play your cards right, you can walk away with some valuable advice or even a mentor. But if you ask for advice, be willing to take it.

“Be brave,” Rohr says. “All the folks in our industry who are gonna be at Pantheon have had someone help them out. So they're generous with their advice. Take action on the advice, and then report back.”

She also recommends knowing what you want out of a mentor rather than just barraging them with everything that’s going wrong. 

“If you're clinging to how you've been wronged or what didn't work, it’s hard to give advice,” Rohr says. “And that can be really frustrating to the person who you're wanting some help from. When you find one of the people you're really looking for at Pantheon, be prepared with a question.”

Preparation and Intention 

An event like Pantheon offers ample opportunity and possibility in terms of who you're going to meet and what kind of conversations you’re going to have. But it’s important to prepare beforehand.

“I'm picturing walking into Pantheon, and it’s a big, cool tech company conference. There's a lot happening,” Rohr says. “There’s a likelihood that two days later you never talked to anybody.

You're exhausted. You had fun, but you really didn't focus or get some tangible information to help move your life forward. It helps prior to an event like this to get centered and think, ‘What's the intention today?’”

Consider what business goals you want to pursue and who you want to network with, so you can attend with a plan. Sometimes this starts with deciding what you don’t want to figure out what you do want. 

“If you're willing to have that conversation before you go to Pantheon, you don't have to dump it on someone else,” Rohr says. “For example, maybe you don't want to just hire and fire employees. What would you rather have? Would you like to work all by yourself? 

“Lay these ideas on for size, then you might find your question isn't, ‘How do I grow my business?’ It might become, ‘Can I be a one-person boutique business and still make enough money to support my family and enjoy my life?’ That comes from reflection,” Rohr adds.

Make a list of which sessions you want to attend, who you want to talk to, and specific questions you want to ask. This is helpful to everyone, but especially for those who are introverted, going in with a plan protects your energy. 

Networking Tips 

To open up a conversation with someone, you might tell them you’re a big fan, or if they presented on stage, share something that resonated with you. 

“That’s such a great opener. It’s human-to-human contact, and that will be 100% appreciated,” Rohr says. “You can say something like, ‘That's really what I needed to hear. I have a follow-up question. Can I ask it?’”

You could also skip the small talk and go straight to a deep question to get someone talking. Rohr recommends, ‘What keeps you up at night?’ or ‘What’s a recent accomplishment you’re proud of?’

Once you warm up the conversation, you can start asking for guidance. Then, take notes on what they’re telling you. If you take notes on your phone, ensure the person you’re talking to knows you’re taking notes and not texting.

“Tell them you’re going to jot down notes,” Rohr says. “This is very respectful to the person you’re talking to.”

When it comes to exchanging contact information, Rohr recommends ditching business cards in favor of a technological solution. 

“Business cards are dead. I wouldn’t even get them,” Rohr says. “There are lots of digital solutions.”

Rohr uses OneTapConnect, which allows her to text over her digital business card, which includes her photo, a video, information on the ServiceTitan Brand Ambassador program, and all of her social media links. 

After exchanging contact information, be sure to follow up to keep the conversation going. Maybe you visit them at their shop, or invite them to visit you. Continue to learn from each other, take advice, and report back on successes and failures. 

With 125+ industry and thought leaders, 75+ product training and learning sessions, and 15+ hours of dedicated networking, Pantheon offers something for everyone.

“Allow yourself to be helped,” Rohr says. “Don’t get so stuck in the story you’re telling about yourself. Let that go, and show up as who you intend to be.”

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

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