Logos | ST x GAF
SERVICETITAN x GAF

Stop guessing and start scaling

Disconnected tools, estimates built from scratch, and questionable reporting: You can’t grow a business you can’t see. With ServiceTitan, GAF contractors get one platform from purchasing a GAF QuickMeasure™ report to signing a contract to final invoice without switching between 3+ apps.

Built for growing roofing & exterior businesses

Dominate the Retail Market

From tracking leads to generating proposals, automated ordering, and more—manage every aspect of your roofing business in one, powerful platform.

Marketing

Roofing Marketing Software

GROWTH MULTIPLIER

ServiceTitan is the end-to-end platform built for
roofers and the #1 Preferred CRM of GAF

An elite partnership with benefits to match 

Partnership

#1 Preferred CRM of GAF

When GAF and ServiceTitan work together, you spend less time estimating and more time closing. Integrated measurements, real-time job costing—all in one place.

Perks

3% GAF Master Elite® Rebate

GAF and ServiceTitan are offering eligible GAF Master Elite® Contractors a 3% rebate on their ServiceTitan core exteriors subscription.* Terms & conditions apply.

Process

GAF QuickMeasure™ Integration

ServiceTitan integrates with GAF QuickMeasure™ reports to help roofing contractors optimize operations, maximize profit per job, and deliver exceptional customer experiences.

quote-icon

ServiceTitan is not something you'll ever have to change out of. It's
built for growth.

Product Illustration

Brick Boss

Owner, Boss Roofing & Siding

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rebate today.

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See how ServiceTitan is helping the most ambitious roofing & exterior contractors to grow and scale profitably.

Questions? We can help.

As a benefit of the GAF and ServiceTitan partnership, eligible GAF Master Elite® Contractors receive 3% back in GAF Rewards Points on qualifying ServiceTitan core exteriors subscription fees. Points only accrue while you are a GAF Master Elite®️ Contractor, a GAF Rewards Member and a subscriber to the ServiceTitan core exteriors software, and only as of the date that you submit the Rebate Request Form.This rebate does not apply for add-ons like ServiceTitan Pro Products. Offer is subject to terms.

Once your GAF Master Elite® status is confirmed by GAF, the points will be deposited approximately eight weeks after the end of the quarter into your GAF Rewards account.

The 3% rebate on your ServiceTitan core exteriors subscription comes through the GAF Rewards program. Points only accrue while you are a GAF Master Elite®️ Contractor, a GAF Rewards Member and a subscriber to the ServiceTitan core exteriors software,and only as of the date that you submit the Rebate Request Form. Offer is subject to terms.

The rebate is just the starting point. ServiceTitan gives growing roofing contractors the operational infrastructure to close more jobs, protect margin, and scale. That means purchasing GAF QuickMeasure™ reports in ServiceTitan, digital estimates with e-signatures, job costing visibility so you know your actual margin per project, scheduling and dispatch tools that reduce downtime between production, automated follow-ups that keep your pipeline moving, and business reporting that shows which crews, salespeople, and job types are actually driving profit. For GAF Master Elite®️ contractors building toward eight figures, ServiceTitan is the back office that makes growth sustainable — not chaotic. Book a demo to see ServiceTitan in action!

Yes! Over $250 million annually goes into R&D. Roofing industry experts shape product strategy directly. Features get tested with leading roofing contractors before they ship — so what gets built reflects how roofing companies actually work, not how engineers assume they do. As the industry changes, a significant and growing share of that investment is going toward AI and automation built specifically for roofing: faster speed to lead, less manual work, and the ability to handle more volume without adding headcount.

For the business owner, the bottom line is simple: more jobs won, stronger margins, and a team focused on revenue — not managing software that was never built to work together.

The most important thing to understand about roofing CRM software is that the best option for a growing roofing company usually isn't a CRM at all — it's a complete roofing management platform that makes a standalone CRM obsolete. End to end business management software, not software that can only handle job logistics.  Traditional roofing CRMs do one thing well: manage contacts and track leads. But the moment you need to build an estimate, schedule a crew, collect a payment, or pull a profitability report, you're back to spreadsheets or paying for another point solution. For roofing contractors doing $3M or more in annual revenue, that patchwork creates a real operational ceiling — disconnected data, manual re-entry, and a team spending time managing software instead of closing jobs.

ServiceTitan is built differently. It's a single roofing business management platform that covers the entire job lifecycle — from the first inbound call through estimate, production, invoicing, and payment collection — with business reporting layered across all of it. That means your sales team, office staff, and field crews are all working from the same system, looking at the same data, in real time.

For GAF Master Elite® contractors managing high job volume across retail and insurance restoration work, that operational unity is what separates contractors who scale from contractors who hit a growth ceiling.

Traditional roofing estimates take too long to build, proposals sit waiting for homeowner signatures, and unconverted jobs don't get followed up on consistently. For roofing contractors doing $3M or more in annual revenue, it's where the most money gets left on the table.

ServiceTitan solves it at every stage of the estimate process.

Build estimates faster. GAF QuickMeasure™ reports can be purchased directly in ServiceTitan — accurate roof measurements flow straight into your estimate without manual re-entry or switching between tools. Munz Roofing cut their estimate time from 30 minutes down to 4 minutes after leveraging ServiceTitan for estimating. It means more estimates completed per day, faster proposal delivery, and less time for a competitor to get in front of your homeowner first.

Get proposals signed the same day. ServiceTitan lets your team send digital proposals that homeowners can review and approve from any device — no paper contracts, no waiting, no back-and-forth. A professional proposal that arrives the same day as the inspection and can be signed in two clicks wins more jobs than one that shows up three days later by email attachment.

Never let a follow-up fall through the cracks. ServiceTitan automates the follow-up sequence on every unconverted estimate — so your sales team isn't manually tracking open bids and homeowners don't go cold while they're still deciding. The right message goes out at the right time, every time, without a salesperson having to remember to make the call.

ServiceTitan reporting gives you close rate visibility by salesperson, job type, and lead source — so you're not managing your sales process by gut feel. You can see where estimates are stalling, which salespeople need coaching, and which lead sources are converting at the highest rate.

For roofing contractors who want more revenue from the same lead spend — without adding headcount — this is where it starts.

Traditional roofing estimates take too long to build, proposals sit waiting for homeowner signatures, and unconverted jobs don't get followed up on consistently. For roofing contractors doing $3M or more in annual revenue, it's where the most money gets left on the table.

ServiceTitan solves it at every stage of the estimate process.

Build estimates faster. GAF QuickMeasure™ reports can be purchased directly in ServiceTitan — accurate roof measurements flow straight into your estimate without manual re-entry or switching between tools. Munz Roofing cut their estimate time from 30 minutes down to 4 minutes after leveraging ServiceTitan for estimating. It means more estimates completed per day, faster proposal delivery, and less time for a competitor to get in front of your homeowner first.

Get proposals signed the same day. ServiceTitan lets your team send digital proposals that homeowners can review and approve from any device — no paper contracts, no waiting, no back-and-forth. A professional proposal that arrives the same day as the inspection and can be signed in two clicks wins more jobs than one that shows up three days later by email attachment.

Never let a follow-up fall through the cracks. ServiceTitan automates the follow-up sequence on every unconverted estimate — so your sales team isn't manually tracking open bids and homeowners don't go cold while they're still deciding. The right message goes out at the right time, every time, without a salesperson having to remember to make the call.

ServiceTitan reporting gives you close rate visibility by salesperson, job type, and lead source — so you're not managing your sales process by gut feel. You can see where estimates are stalling, which salespeople need coaching, and which lead sources are converting at the highest rate.

For roofing contractors who want more revenue from the same lead spend — without adding headcount — this is where it starts.