What is the Roofing Estimating Process?

We’ve written extensively about the roofing estimating process. Check it out here. Here’s an abridged version:

1. Inspect the roof: Thoroughly inspect all areas of the roof. Identify potential problems and recommend the most suitable solution. Take detailed photos to document your findings.

2. Take measurements: Collect the roof’s square footage and convert it into sections of 100 square feet. Do this manually or use roof measuring tools such as Eagleview and GAF QuickMeasure.

3. Calculate materials needed: Estimate the amount of material required. Input your measurements into our roofing calculator to have it accurately determine the amount of material you need.

4. Document accessories: Take note of accessories, such as flashings, needed.

5. Determine your total cost: Accurately calculate the cost of each material using our digital pricebook, which integrates with top roofing supplier catalogs. Add your labor fees, debris disposal costs, overhead, and any additional expenses.

6. Add a profit margin: Set your base price and add a markup percentage to ensure you make your desired profit.

Present your estimate: Deliver the estimate to the client. You can use additional add-ons, such as accessories and upgraded materials, to create pricing tiers.

What is Roofing Estimating Software?

Roofing estimating software is a digital tool that helps commercial and residential contractors accurately price roofing projects, whether they're on-site or in the office. The desktop and mobile app calculates accurate estimates by factoring in labor, materials, overhead, disposal fees, and markup—ensuring every job is priced for profit.

Roofing companies typically choose between standalone estimating tools or all-in-one field service platforms such as ServiceTitan, which include built-in estimating features.

How Does Roofing Estimating Software Work?

Roofing estimating software can be offered as a standalone tool or as part of an all-in-one roofing management platform. 

Standalone estimators come with limitations:

• Duplicated data entry

• Inconsistent information

• Extra cost of subscribing to and managing disparate platforms

• Integrated platforms are very different.

Over 100,000 service businesses across various trades (HVAC, roofing, plumbing, electrical and more) use ServiceTitan to streamline estimating, along with the rest of their operations.

With our tool, you get all you need to manage your roofing business in one place:

• Marketing tools

• Integrations with accounting, financing, third-party roof measurement tools, and roofing supplier catalogs.

• Project management tools.

• CRM functionality to manage leads, follow-ups, and customer communication.

• Scheduling and dispatching tools.

Guardian Roofing has fast since switching to ServiceTitan: 

• Increased annual revenue by over $30 million in just one year

• Tripled its business size between 2015 and 2024

• Now handles more than 40 job transactions per day with ease

What Are the Benefits of Roofing Estimating Tools?

ServiceTitan’s roofing estimating tool delivers benefits such as:

• Accurate estimates: ServiceTitan’s Pricebook connects to real supplier catalogs, so the prices in your estimates are always accurate and up to date.

• Streamlined communication: Whenever field techs and salespersons create estimates, invoices, or accept payments, it automatically syncs with back-office records. No need for back-and-forth calls or waiting until techs return to update financial records. This prevents double entries and decreases the potential for error.

• Automated price updates: All prices are automatically updated immediately when roofing suppliers change theirs. Updates reflect across pricebooks, which back-office staff and employees can access from their mobile or PC device.

• Professional-looking tiered estimates: Roofing salespersons and techs can create good-better-best estimates with financing options and in a presentable layout, to close deals on the field.

• Easy follow-up: Use tags and filters to organize estimates by their status and easily follow up with customers who haven’t accepted your quote yet.

Does Your Roofing Estimating Software Have an App?

Yes, we have an app. With it, salespeople can create estimates in the field, check prices from supplier catalogues, and upsell offers.

Can Your Roofing Estimating Tool Be Integrated With Other Tools?

Yes. ServiceTitan’s roofing estimating software connects with all the tools you use—like dispatching, inventory, payments, and invoicing—so everything works together in one place. That means, from one platform, you can:

• Take roof measurements

• Calculate the exact materials needed

• Create and send purchase orders for any missing materials

• Build and email estimates to customers, then track their status

• Accept and record payments by cash, credit card, or check

This eliminates the need to switch between multiple systems and reduces errors from manual data entry.

Our tool also has multiple integrations with dedicated platforms such as:

• Intuit QuickBooks Online, QuickBooks Desktop Premier, and Enterprise editions

• GAF QuickMeasure

• Intacct

• ServiceChannel

• XOi

• Viewpoint Spectrum

Does Your Roofing Estimating Software Have an API?

Yes. We offer APIs that let you integrate ServiceTitan with your business's existing tools and systems.