Through many in-depth conversations with roofing business owners, salespeople, and production managers, we have learned that two of the biggest challenges for roofing companies are (1) being perceived as professional and trustworthy to sell more jobs and (2) increasing visibility and efficiency to grow revenue and maximize profits.
As such, many roofing contractors are looking to upgrade from paper documents and whiteboards, as well as generalized software solutions such as Google Workspace and Microsoft, to adopting software designed specifically for roofing businesses.
The right app or apps for your business depend on factors such as:
The size of your team
Your business size and scaling goals
The features you actually need and will use
The software’s ease of use
Your budget
If you run a small roofing shop and aren’t looking to scale, simply adding an estimating app for professionalizing your sales process, and continuing to operate with Google Workspace or Microsoft tools for business and customer interactions, is likely sufficient. However, if you want to scale and grow your roofing business, adopting a more holistic CRM solution that integrates with an estimating app might be more suitable.
In this post, we share 10 roofing apps for your business, divided into two categories: apps for CRM and business management that integrate with popular estimating apps, and simpler apps that focus on measuring and estimating. We’ll start with our roofing contractor software, ServiceTitan.
Roofing CRM & Business Management Apps (Available on the App Store and Google Play)
1. ServiceTitan 2. JobNimbus 3. AccuLynx
Roofing Measurement & Estimating Apps
4. EagleView 5. Roofr 6. Hover 7. iRoofing 8. RoofSnap 9. RoofScope 10. GAF QuickMeasure
Schedule a call with us to learn more about how our software, and accompanying mobile app, can help you streamline and grow your roofing business.
CRM and Business Management Apps for Roofing Contractors
1. ServiceTitan
Roofing companies are using ServiceTitan to solve some of the most important challenges in their business:
Improving efficiency by centralizing business operations — sales, estimating, customer relationship management, construction project management, accounting, and more — in a single platform.
Gaining visibility into their financial and operational data.
Impressing clients with modern customer experience features.
Maximizing ROI from their marketing efforts with built-in analytics and automation.
We continue to roll out new features to provide a true all-in-one solution for roofing companies.
The following is an overview of some of the key workflows and features helping roofing businesses improve their operations:
Centralize Customer Data and Job Management
ServiceTitan offers a customer relationship management (CRM) system to record, store, and access all of your customer and job data, beginning the moment a potential roofing customer calls in.
Our call booking functionality provides CSRs and office staff with the name and contact information of the incoming caller and prompts them to fill out a series of form fields that ensure they collect all of the necessary information to kick off a potential roofing job.
From the booking page, they can view the availability of their sales team, assign a team member to the job, and schedule a visit if the business or homeowner agrees to have someone come out.
At that point, a customer page is automatically created to store their contact information and job details as the job progresses. This data can be shared and accessed from the office via our desktop application, as well as remotely from a job site or elsewhere through the ServiceTitan mobile app (compatible with iOS and Android devices).
Users also have the option to create a roofing project page in which financials can be tracked, appointments can be made, material orders can be placed, and other aspects of project management carried out.
Streamline Roof Measurement, Estimating, and Material Orders
Spec-Based Estimates
ServiceTitan spec-based estimates offer a streamlined approach to generating material lists and estimates. This feature leverages prebuilt templates and forms to automatically calculate material costs and quantities, resulting in accurate and efficient estimates for your customers.
Here's a breakdown of how Spec-Based Estimates work and their advantages:
Forms and Templates: The process begins with creating a form tailored to your specific service, like reroofing. This form, accessible on both desktop and ServiceTitan Mobile, is used to gather crucial job details and measurements. This information is then fed into a Spec-Based Template, which links form fields with Pricebook items and applies predefined calculations. The template also allows you to offer different service tiers (Good, Better, Best) based on a single form submission.
Automated Calculations: The magic lies in the Excel file integrated with the template. This file houses the rules and calculations that determine material quantities and costs based on the form inputs. For instance, if a customer needs 20 squares of roofing, the template automatically calculates the required shingles, underlayment, and other materials, ensuring precise estimates.
Efficiency and Accuracy: Instead of manually calculating materials and costs, the system does it for you, freeing up your team to focus on customer interactions and other essential tasks. This automation not only speeds up the process but also eliminates the risk of human error, leading to accurate and consistent pricing.
Mobile Accessibility: The convenience of creating and presenting Spec-Based Estimates extends to ServiceTitan Mobile. This allows field staff to gather measurements on-site, complete the form, and generate estimates instantly, providing a seamless experience for both your team and your customers.
Roofing Supplier Integrations
We offer integrations with roofing suppliers such as SRS Distribution, which auto-updates your pricebook with the most current pricing, product images, and descriptions.
Integrate with Popular Roofing Measurement Apps
ServiceTitan now integrates with popular roofing apps like EagleView and GAF QuickMeasure. These integrations further assist roofers in managing the entire job workflow, from the initial call to final estimates and material orders, offering a seamless experience between the business’s CRM and estimating/measurement apps.
Offer Modern and Impressive Customer Experiences
ServiceTitan offers a variety of features that help roofing businesses communicate professionalism and trustworthiness with their customers.
For example, our dispatching functionality includes text message notifications and Uber-style GPS tracking that keeps customers up to date about when salespeople or field supervisors and crews are scheduled to arrive.
During the sales process, salespeople can offer financing that’s approved quickly, improving customer experience and helping close more sales.
And upon completion of a job, companies can also offer convenient payment options — including cash, check, or credit card — right from their mobile device (iPhone, iPad, etc.).
Facilitate Crew Scheduling and Project Management
When it comes time to execute on new roof construction or roof replacement projects, ServiceTitan helps keep you on track with intuitive scheduling and project management tools.
Crew Scheduling provides a centralized view of workforce availability and assignments. You can:
Create and manage crews with designated leads for clear accountability.
Plan ahead using a one-week calendar view that shows real-time crew availability.
Avoid conflicts by assigning crews to multi-day jobs and instantly seeing updates when schedules change.
Project Management ties everything together. From a single dashboard, you can:
Track real-time project financials
Book or attach jobs
Track and manage estimates, invoices, and applications for payment
Add purchase orders, requisitions, and tasks
Together, these features help roofing businesses stay organized, improve communication between teams, and keep complex projects on track.
Gain 360 Visibility with Real-Time Reports and Customizable Dashboards
One of the big challenges for roofing contractors is getting timely and accurate financial data to track their cash flow and the overall health and performance of their business.
Gain More Visibility with Access to Real-Time Business Data
One of the big challenges for roofing contractors is getting timely and accurate financial data to track their cash flow and the overall health and performance of their business.
This is one area where ServiceTitan roofing software can deliver immense value. With ServiceTitan reporting, roofing contractors get a complete real-time view of their most important business KPIs, including:
Sales numbers
Revenue trends
Booking and conversion rates
And much more
They can customize dashboards and create in-depth reports, drilling down into the sources of their financial data and rolling up multiple tenants into single reports, making ServiceTitan especially powerful for enterprise roofing businesses.
Understand the True ROI of Marketing Efforts to Optimize Your Campaigns
One of the most important aspects of effectively marketing a roofing business is measuring the ROI of your various channels and campaigns so you can know which campaigns are performing well and which are not.
ServiceTitan makes this data easily accessible to roofing companies, eliminating the struggle to understand ROI. Specifically, ServiceTitan offers campaign-tracking telephone numbers and real-time ROI reporting for all of your marketing campaigns.
For each of your campaigns, you can track the number of calls they brought in, the jobs your reps booked from these calls, and the actual sales results of those jobs. You can also calculate the ROI on your roofing advertising campaigns as ServiceTitan identifies how much revenue you make from each ad, and breaks it down into cost per lead.
By measuring the marketing ROI of each campaign, ServiceTitan helps roofing companies:
Know how much revenue each roofing marketing campaign generates.
Track how well staff convert leads into jobs and sales.
Focus marketing dollars on the campaigns that actually make money.
Stop wasting money on ads — and platforms — that don’t perform.
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Get a Free Demo and Consider ServiceTitan for Your Roofing Business
For over a decade, ServiceTitan has been providing innovative products to help HVAC, electrical, plumbing, and other trade businesses run more efficiently and improve their profitability. And we are now investing heavily in developing an all-in-one business management solution for the roofing industry.
Throughout this post, we’ve discussed a sampling of the core features that benefit roofing businesses the most. However, we also offer features such as time tracking, forms, checklist templates, invoicing, QuickBooks integration, and more.
If you’d like to see what our platform can offer you now, and learn more about the features coming for roofing companies soon, schedule a call and get a free demo.
2. JobNimbus
JobNimbus is a modern cloud-based CRM software that positions itself as an all-in-one solution for roofing contractors, with an emphasis on enhancing efficiency and organization.
They offer value in these key areas:
Organizing leads: Features to keep your opportunities sorted and accessible from anywhere.
Optimizing sales: Features to communicate and sell to prospects at each stage.
Integrations: Connections to other popular roofing apps.
Managing projects: Features to keep job information organized and help increase efficiency.
Streamlining billing: Payments functionality to reduce the time it takes to get paid.
You can find JobNimbus on:
3. AccuLynx
Founded in 2008, AccuLynx is a long-standing software solution that’s been built specifically for the roofing industry. It offers a wide range of features and integrations to help streamline business processes, grow profits, and provide better customer service.
They offer value in these key areas:
Helping you win more jobs by simplifying your sales process.
Helping you improve productivity through streamlined workflows.
Helping you save time by cutting back on administrative costs.
Providing access to data to make more informed decisions.
You can find AccuLynx on:
Roofing Measurement, Estimating & Proposal Apps
4. EagleView
EagleView is a geospatial software offering aerial imagery and analytics for a variety of sectors including construction, government, utilities, solar, and roofing businesses, among others. Their main solution for roofing contractors is Bid Perfect™.
Bid Perfect™ uses aerial measurement to help you develop fast, detailed roofing estimates for simple and complex roofs, including top-down and side-angle imagery, total roof area, pitch distribution, and facet count. Currently, they’re rated 4.4 stars on Capterra, GetApp, and G2.
You can find EagleView on:
5. Roofr
Roofr is a roofing proposal app that positions itself as the all-in-one sales toolbox for roofers. It offers a modern user interface and core products that include:
Instant estimates that let you qualify and close fast.
$10 roof reports delivering accurate measurements in as little as three hours.
Custom, digital proposals that can help you close deals faster.
Roofr also has a new CRM product available to help manage the sales process from end to end. However, at the time of this writing, this product is in open beta and still early in its development.
6. Hover
Hover is a measurement and 3D modeling app that offers direct ordering, production management, remote measurements, and automated estimates to make job management more cost effective and efficient.
Its primary products for roofing contractors include:
A 3D visualizer to help homeowners get on the same page with contractors before work begins.
Fast measurements and accurate estimates for a streamlined sales process.
Direct ordering capabilities to send orders to suppliers.
You can find Hover on:
7. iRoofing
iRoofing is a roofing sales app providing features to measure, estimate, visualize, and sell roofing to homeowners. The company prides itself on providing great customer service, driving continual innovation, and fostering trust with clients.
Similar to the other tools we’ve been covering, it offers solutions for:
Getting accurate roof measurements
Selling to homeowners with a roofing visualizer
Easily creating roofing estimates
And more
You can find iRoofing on:
8. RoofSnap
RoofSnap is another measurement and sales platform for roofing professionals. It offers roof measurement orders, as well as a software subscription that includes:
Flexible measurement tools: DIY measurement tools to sketch out your roofing projects on any device.
High-definition aerial imagery: Access RoofSnap’s extensive imagery coverage across the US and Canada — rural areas included — to improve the accuracy of your measurements and estimates. Or upload your own drone imagery or blueprints to RoofSnap and sketch out the roof to get your instant measurements.
Estimate builder: Provide good-better-best proposals to customers, apply markups or discounts, and more.
Business documents: Create and deliver professional measurement reports, estimates, material orders, and customizable contracts to your customers, crew, and suppliers.
You can find RoofSnap on:
9. RoofScope
RoofScope is an aerial measurement tool for doing accurate takeoffs for roofing, gutters, siding, insulation, and more. RoofScopeX is their light, compact aerial measurement report, showing square count and pitch breakdown.
Users can search the structure they want measured by address, or upload blueprints. They also offer a mobile option for getting measurements while in the field called Text-to-Scope, which allows you to text an address and receive a scope report to your mobile device.
Roofscope’s aerial roof measurement reports are drafted by expert CAD technicians and reviewed by a quality assurance professional, certifying absolute data accuracy on every report. They guarantee a 95% or better accuracy rate on every plane, eave, rake, ridge, hip and valley.
You can find RoofScope on:
10. GAF QuickMeasure
QuickMeasure is a roof measurement app offered by the roofing industry supplier GAF. It offers roof measurements in under an hour for single family residences, and under 24 hours for multifamily and commercial buildings.
In addition to providing all the measurements you need for facets, pitch, eaves, rakes, parapet walls and more, they also provide a complete roofing materials list based on the measurement and an easy-to-use materials ordering page.
Furthermore, each report includes an interactive 3D rendering of the property and Commercial reports include a CAD-compatible .dxf file.
You can find GAF QuickMeasure on:
Schedule a call with us to learn more about how ServiceTitan’s software, and accompanying mobile app, can help you streamline and grow your roofing business.
ServiceTitan Software
ServiceTitan is a comprehensive software solution built specifically to help service companies streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by thousands of electrical, HVAC, plumbing, garage door, and chimney sweep shops across the country—and has increased their revenue by an average of 25% in just their first year with us.
