For most of 2025, the million-dollar month almost became reality.
Aqua Systems of Alabama pushed past $900,000. Seven times. Eight times. Close to the goal, but not quite there.
And all the while, the Birmingham water filtration company fought through a company reset, essentially tearing apart the way it had used ServiceTitan since 2017 and rebuilding from scratch.
The million-dollar month and the overhaul arrived together. February 2026. The shortest month of the year, with a snow day carved out of the calendar.
Office Coordinator Cierra Yongue experienced it all — the near-misses, the ceiling, and the way through.
She joined the company in 2017 as employee No. 3, answering phones for a two-person operation that ran entirely on paper. She watched Aqua Systems grow to 54 employees and expand from Birmingham into Nashville, Chattanooga, and Georgia. And somewhere along the way, she figured out the main pain point holding them back.
"We didn't do things the way they were supposed to be done," Yongue said.
For years, Aqua Systems used ServiceTitan on its own terms by fitting the platform around old processes rather than building processes around the platform. It worked, until it didn't. As the company grew, the workarounds grew with it. When ServiceTitan began rolling out its Pro Products and AI capabilities, Yongue saw the possibilities. She also saw the obstacles.
Her answer came fast. She enrolled in the Max Program, ServiceTitan's premium tier pairing businesses with all of its Pro Products to automate the entire customer journey from demand generation to job execution. She also began rebuilding procedures and onboarding new tools at the same time, while the business kept running.
"We bit it all off at once," she said.
The Max Program's support structure made that possible. With dedicated specialists for each product who respond quickly with answers at the ready, Yongue found what she needed to move fast without getting stuck.
The overhaul is still underway. But, according to Yongue and Aqua Systems President Chris Sims, February's numbers showed positive early results:
Marketing Pro - Reputation doubled the company's review count in its first month.
Automations now handle dispatch zone assignments, freeing CSRs to focus on the customer conversation rather than logistics.
78 percent of scheduled maintenance appointments come in through text message campaigns, with customers booking at 10 p.m., 2 a.m., whenever it's convenient for them.
ServiceTitan's AI Voice Agent handles calls around the clock, a switch from a third-party agent the company previously used.
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The team also began using Atlas, ServiceTitan's AI assistant, with technicians pulling up customer history in the field or Yongue digging into specific jobs from the office — even before ServiceTitan formally built out the product for water filtration companies.
None of it is finished, but all of it is pointed in the same direction.
"Everybody can do what we do," Yongue said. "Water filtration isn't hard. But if we do customer service differently than everybody else, that's what will set us apart."
ServiceTitan’s reporting functionality alone changed how the business sees itself. For instance, the visibility into what's working and the ability to build a custom report when a standard one doesn't exist. The structure, Yongue said, is finally in place to keep growing.
Sims built Aqua Systems from the ground up over more than two decades. He knows what the first million-dollar month milestone means. He also knows it isn't the finish line.
When congratulated on the achievement, he didn't linger.
"That's old news," he said. "We're trying to do it again."
And Aqua Systems did. Yongue recently reported that Aqua Systems of Alabama reached its second million-dollar month in March 2026.
