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ServiceTitan Expands into Landscaping with Plans to Acquire Aspire Software

User IconServiceTitan
Clock IconJune 30th, 2021
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ServiceTitan was born in the trades. Growing up, co-founders Ara Mahdessian and Vahe Kuyozan saw first-hand how difficult it was for their fathers to manage their contracting businesses. They started ServiceTitan to help hardworking contractors, like their fathers, reach the level of success they deserve. 

In pursuit of that mission, ServiceTitan announced today that it has signed a definitive agreement to acquire Aspire Software, the leading software provider for landscaping businesses. It also announced that it has closed a Series G round of $200M, led by top global investor Thoma Bravo, that values ServiceTitan at $9.5 billion.

ServiceTitan CEO and co-founder Ara Mahdessian said, “While we started in plumbing, HVAC, and electrical, our mission from Day 1 has been to help hardworking contractors reach the level of success they deserve. As we’ve grown, we’ve looked for like-minded partners in the trades to help us achieve this mission at scale.

“We evaluated the entire landscaping industry, looking for technology companies that shared a similar vision and DNA. There was one player that really stood out from the rest — and that was Aspire.”

Co-founders Mark Tipton and Kevin Kehoe started Aspire in 2013 out of a desire to improve the lives of contractors who work tirelessly to serve their communities, but who have historically been underserved by technology. Today, the company powers hundreds of commercial landscapers who collectively count more than 50,000 users on the Aspire platform and perform roughly $4B in annualized transactions across landscaping, snow and ice, and construction. 

“From the first time we heard the founding story from Ara and Vahe, we knew there was something special there,” Tipton, Aspire's CEO and co-founder, said. “We share a similar mission to improve the lives of contractors and provide the software they need to run a successful business and get back their peace of mind. 

“We’re here to make customers successful above all else. ServiceTitan has an amazing track record building the most successful software business in the trades—we’re excited to learn from their experience as we scale Aspire.”

We evaluated the entire landscaping industry, looking for technology companies that shared a similar vision and DNA. There was one player that really stood out from the rest — and that was Aspire.”

Ara Mahdessian

CEO & Co-Founder

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The Aspire team has more than 500 years of combined experience in the commercial landscaping industry.

Just like Ara and Vahe built ServiceTitan to solve the problems their fathers faced, it’s that first-hand industry knowledge that has enabled Aspire to build the most powerful software in the industry with the highest customer satisfaction. In fact, Aspire’s customers grow twice as fast as the industry average, because no one comes close to their level of expertise and dedication. 

Aspire will continue to build a world-class team in St. Louis. Aspire customers can expect an immediate investment in the product, as well as access over time to ServiceTitan’s most valuable and in-demand Pro Products.

“The green industry lags behind others in adoption of tech, but there’s also a lot of fast-growing companies in the industry,” Tipton said. “Our customers count on us to deliver continual development and releases — new products, new features, new integrations. We are going to accelerate this with investments in the product.”

The deal will mark ServiceTitan’s second acquisition in the green space this year, following its acquisition of ServicePro in February.  ServiceTitan will continue to invest in research and development, growth, and customer service, following the launch of the company’s customer support center in Salt Lake City in May. ServiceTitan is hiring top talent across the board, particularly in customer support, sales, product, and engineering.

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