7 HVAC Customer Service Secrets to Create Loyal Customers

Stephanie FigyAugust 4th, 2020
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Running a profitable heating and air conditioning business requires more than just trained technicians and powerful equipment—it demands outstanding HVAC customer service to create repeat customers. 

In fact, 73 percent of customers report loyalty to a brand because of friendly customer service. While your field staff interacts with your customers in person, your HVAC tech support team provides customers with their first impressions of your company while making the appointments and answering questions. 

Try these top techniques to improve your team’s HVAC customer service skills.

1. Personalize HVAC customer service support.

Every sale begins with an initial phone call or online message sent to your company, and treating each customer uniquely helps create more powerful relationships. Using front- and back-end software to arm your HVAC customer service team with vital information about a customer helps create the perfect experience every time. Provide your CSRs with details, such as call occurrence, service history, equipment used, and even special notes from techs, managers, or other CSRs.

2. Provide timely HVAC services.

When a customer calls for HVAC work, they typically don’t want to wait days or weeks for service. Ensure your technicians remain punctual to maintain a positive brand reputation. Dispatch the best available tech to serve the need for each call by using an operational platform that monitors the GPS location of field techs.

3. Give on-site HVAC quotes.

If an HVAC tech visits a homeowner to inspect an air conditioner or address a furnace repair issue, the customer might become frustrated if forced to wait hours or days to receive a cost estimate. Provide your field staff with mobile technology to give customers on-site estimates and job quotes, and allow them to sign off on the work on the spot.

4. Track HVAC customer service calls, gather feedback.

Train your HVAC customer service team to ask the right questions when setting an appointment in order to set your HVAC techs up for success on the job. This also helps build a relationship with the customer before the technician even rings the doorbell. 

After completing the service, call the customer (or send an email or text if that’s how a customer prefers to communicate) to say thanks and ask them how the job went. This often-forgotten gesture goes a long way in building customer satisfaction. 

5. Show up on time and prepared.

The best HVAC companies respect their customers’ time by providing accurate service windows, being punctual, and calling should they fall behind in their day’s schedule. Using field dispatch software, your customers can receive an automated text notification when the tech heads toward their house for an appointment, then track the technician’s progress. On the flip side, your CSR team can rearrange tech schedules and adjust appointments on the dispatch board based on real-time data and messaging.

If your HVAC tech support team asks all the right questions beforehand, your technicians should show up to the job site with all the required tools to complete the service and keep the customer happy. 

>> Related: HVAC Van Organization: Tips & Strategies for Better Efficiency 

6. Build a quality customer relationship.

Create a relationship with your customers by providing seasonal tips and incentives throughout the year. Through email marketing, text messages, or even phone calls, your HVAC customer service team should provide homeowners with friendly reminders for when it’s time to change furnace filters or schedule an annual tune-up on their HVAC systems. Send them digital coupons for getting maintenance service performed during the slow season. 

Communicating throughout the year with consistent content marketing keeps your HVAC business top of mind, so the customer reaches out to your company first when they need future services.

State
10th
50th
90th
Alabama$33,200$42,500$52,800
Alaska$40,200$51,200$63,700
Arizona$35,000$44,600$55,500
Arkansas$31,400$40,100$50,000
California$39,300$50,000$62,200
Colorado$35,400$45,000$56,000
Connecticut$38,900$49,600$61,600
Delaware$35,500$45,200$56,300
Florida$30,600$43,500$54,900
Georgia$34,000$43,500$54,100
Hawaii$36,600$46,800$58,100
Idaho$32,400$41,400$51,500
Illinois$35,100$44,700$55,500
Indiana$34,500$43,900$54,700
Iowa$33,300$42,400$52,800
Kansas$36,000$45,800$56,900
Kentucky$36,000$46,000$57,300
Louisiana$34,000$43,500$54,100
Maine$37,100$47,200$58,800
Maryland$36,900$46,900$58,300
Massachusetts$38,500$48,900$60,800
Michigan$34,000$43,300$53,900
Minnesota$36,200$46,100$57,300
Mississippi$32,500$41,500$51,700
Missouri$35,800$45,500$56,600
Montana$32,900$41,800$52,100
Nation$37,000$47,100$58,500
Nebraska$35,700$45,500$56,500
Nevada$35,100$44,700$55,700
New Hampshire$37,600$48,000$59,700
New Jersey$38,800$49,500$61,500
New Mexico$32,800$41,700$51,900
New York$37,600$47,800$59,400
North Carolina$34,100$43,600$54,300
North Dakota$34,100$43,300$53,900
Ohio$34,700$44,100$54,800
Oklahoma$33,200$42,400$52,800
Oregon$36,000$45,900$57,000
Pennsylvania$35,000$44,500$55,400
Rhode Island$37,700$48,000$59,800
South Carolina$34,000$43,500$54,000
South Dakota$34,200$43,700$54,200
Tennessee$33,600$43,000$53,600
Texas$34,600$44,100$55,500
Utah$34,200$43,500$54,200
Vermont$34,100$43,500$54,000
Virginia$35,200$44,900$55,800
Washington$37,500$47,700$59,400
West Virginia$31,700$40,400$50,200
Wisconsin$34,100$43,400$53,900
Wyoming$33,300$42,400$52,700

7. Look and act like an HVAC pro.

Your company’s HVAC techs represent your brand, and as such, they should show up clean and in full uniform. Provide booties they can slip on before stepping foot in a home and train techs to be respectful of a customer’s personal belongings.

In addition, tablets or other digital mobile technology looks a lot sharper when presenting estimates and invoices than loose papers on a clipboard. Act like a modern HVAC pro by giving easy, quick pricing presentations and present digital forms for customers to sign electronically.

Improve HVAC customer service at every touchpoint with a combination of traditional CSR methods and advanced, automated technology. By implementing a comprehensive HVAC software system to support your business goals, your company will not only increase customer satisfaction but also grow your repeat customer base and overall profit. 

ServiceTitan is a comprehensive HVAC business software solution built specifically to help service companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

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