How to Get Air Duct Cleaning Leads: 12 Tested Ways

How to Get Air Duct Cleaning Leads with Online Marketing

Online marketing means using digital channels like search engine results and social media platforms to promote your business and attract customers. 

Generating air duct cleaning leads with online marketing is about visibility, credibility, and timing. You want to show up exactly when someone is looking for emergency duct cleaning services and impress them with your expertise and professionalism.  

Some key ways to generate leads for your air duct cleaning business with online marketing are mentioned in the image below:

1. Local SEO

Local SEO (search engine optimization) is the process of optimizing your online presence to increase visibility in local search results. 

Local search results are links that appear in search engines (such as Google) whenever someone searches for a product or service in a specific geographic area (for example, if a user types in 'air duct cleaning in Boston'). 

These links often include websites of local businesses that rank well because of strong SEO practices, such as optimized websites or positive reviews. 

They should not be confused with Local Map Packs. 

When someone searches for a service like 'air duct cleaning in Phoenix,' Google shows a Local Map Pack. This is a boxed section at the very top of the page displaying three businesses along with a map, star ratings, and quick contact information. 

It provides high visibility and is often the first place someone looks. 

Like so:

Ranking in this map pack significantly boosts your chances of getting a call, as these listings show reviews and directions at a glance. 

Here are some tips on how to do local SEO: 

• Optimize your Google Business Profile with accurate info and photos.

• Create local service pages on your website targeting specific areas.

• Get on directories like Yelp or Angi and ensure consistent NAP details (name, address, phone) across platforms.

• Feature positive reviews on your website as they boost local rankings. 

ServiceTitan’s Reputation feature can help with the reviews part. With it, you can automatically send review requests after every job, and keep track of and respond to all your reviews in one place. 

2. Local directory listings

Another excellent method to get leads is through local directory listings, meaning online business profiles on platforms like Yelp, where users search for service providers in their area.

Having your business listed on these platforms increases your chances of being discovered, especially by high-intent customers ready to hire you.

Examples of popular local directories: 

• Google Business Profile

• Yelp

• Angi (formerly Angie’s List)

• HomeAdvisor

• Better Business Bureau (BBB)

If you have multiple profiles, be sure your NAP is consistent. When your info is accurate across all your listings, Google sees your business as trustworthy and ranks you higher in local search results. 

You also don’t have to do this manually. 

ServiceTitan’s Reputation feature simplifies directory listing management by syncing your business info across dozens of directories, avoiding duplicate or incorrect listings that could confuse search engines, and updating your business hours, phone numbers, etc., all at once. 

3. Google Ads

Google Ads is a pay-per-click (PPC) advertising service that lets you show ads at the top of search results when someone searches for services like 'air duct cleaning near me.' 

They help generate leads by putting your business in front of high-intent customers actively searching for air duct cleaning services. Google Ads provides quick results, helping you appear instantly at the top of the search results and driving immediate traffic. 

Here’s how it works: 

• Set up a campaign in Google Ads

• Choose your target keywords (e.g., AC vent cleaning)

• Define your local service area and daily budget

• Write compelling copy and a call to action (CTA)

The best part is you only pay when someone clicks your ad. 

But running the ad is only half the battle. Knowing which ads bring results sets your business apart from the competition. 

With ServiceTitan’s Home Services Marketing Software, you can easily track ROI on every ad campaign to know what is and isn’t working. 

4. Local Services Ads

Local Services Ads (LSAs) are pay-per-lead ads from Google that appear at the very top of search results. They display your business name, ratings, locations, and phone number. Paired with a Google Guaranteed badge, they help build instant trust. 

Unlike Google Ads, you only pay for actual leads (calls or messages) not just clicks. Here are the key differences between the two:

Managing LSAs effectively requires the ServiceTitan Local Service Ads integration, which helps air duct cleaning businesses get the most from this lead source with powerful automation. 

5. Website optimization for lead generation

When discussing website optimization, we refer to designing your site to make it easy, clear, and compelling for visitors to take action, whether calling you, requesting a quote, or booking a service. 

To build a site that converts visitors and doesn’t just look nice, you need these key elements: 

• Clear CTAs (e.g., ‘Get a Free Quote,’ ‘Book Now’)

• Online booking 

• Lead capture forms 

• Visible contact info 

• Trust elements

• Mobile optimization

• Fast load speeds

6. Social media ads

Social media ads are paid promotions on channels like Facebook, Instagram, or LinkedIn. They help businesses target specific audiences based on location, interests, and behaviors. 

Social media ads put your brand in front of customers who scroll on these platforms daily. Using eye-catching visuals, compelling offers, and targeted messaging, you can collect leads directly within the platform.

Some examples of social media ads include Facebook and Instagram ads for residential targeting, and LinkedIn ads for commercial targeting. 

Here are some tips for creating ads that convert: 

• Use strong visuals like customer testimonials and before-and-after duct images.

• Write benefit-focused copy.

• Include a CTA with text like 'Call Now.' 

• Use local targeting by focusing on zip codes, cities, or neighborhoods you serve.

7. Content marketing

Content marketing involves creating and sharing valuable, relevant, and engaging content—articles, videos, or social posts—to attract and educate your target audience. 

The purpose of content marketing is to attract and educate potential clients who are already searching for answers. This means creating content that solves real problems and keeps your business visible when customers are researching solutions. 

Here are some examples of content you can create: 

• Blog posts and articles answering common questions (e.g., How often should ducts be cleaned?).

• Local landing pages optimized for search terms such as 'air duct cleaning in Phoenix.' 

• How-to videos or short reels showing before and after or real job footage. 

• Social media posts sharing seasonal tips or highlighting members of your team.

• Email newsletters offering maintenance reminders and promotions. 

Content marketing helps lead generation by positioning your brand as the go-to expert. Over time, this makes you the first call when a customer is ready to book the type of services you provide. 

8. Facebook groups

Facebook groups are community-driven spaces where people with a shared interest or location gather to ask questions, share recommendations, or engage in local discussions. 

Many people turn to local groups to ask for recommendations. Being active in a Facebook group allows your business to be seen in real conversations and positions your brand as knowledgeable. 

You can either create a local Facebook group (which might be harder because you have to manage it) or participate in an existing one. 

Whichever you choose, answer questions helpfully, not in a salesy way, such as explaining when duct cleaning is necessary. 

Make sure to watch out for these mistakes: 

• Posting only to promote, as you’ll likely be removed or ignored

• Spamming multiple groups, leading to your profile being flagged

• Not following group rules before posting

• Ignoring follow-up messages

How to Get Air Duct Cleaning Leads with Offline Marketing

Offline marketing involves promotion outside digital platforms, including referral programs, partnerships, trade shows, or printed materials. It aims to help you connect directly and in person with potential customers. 

Unlike digital channels, offline marketing is more personal, trust-driven, and community-focused, building visibility and credibility within your operating area. 

Here are some ways to generate leads for your air duct cleaning business with offline marketing: 

1. Local events

Local events refer to in-person community gatherings such as neighborhood fairs and city markets. They are basically any event where you can set up booths, sponsor activities, or engage with attendees face-to-face. 

This lets you connect with homeowners directly and explain your services in a relaxed setting. People are more likely to remember and hire a company they’ve personally spoken to. 

At these events, you can: 

• Set up attractive booths with visuals, educational materials, and free swag

• Offer event-only promotions or raffles

• Collect contact information via forms, iPads, or QR codes

• Network with other vendors

2. Referral programs

A referral program provides incentives to encourage existing customers or partners to refer your air duct cleaning business to new clients. 

Word-of-mouth leads to trusted and high-converting leads. When a friend or family member recommends a service, people trust it more than the company’s promotional activities. 

The numbers back this up: according to Nielsen, 88 percent of consumers said they trust recommendations from people they know rather than a brand’s own messaging. In addition, according to Statista, word-of-mouth is consumers’ leading source of brand discovery in the United States. 

It’s also cost-effective since you’re leveraging your existing happy customers instead of paying for ads. 

Here’s an example: 'Refer a friend, get 25% off your next cleaning.' This not only benefits customers but also encourages them to spread the word. 

3. Partnerships

Partnerships involve a mutually beneficial relationship with other local businesses that serve the same audience but don’t directly compete with you. 

For example, you might team up with a carpet cleaning company. During the job, they may notice dust buildup or signs of poor air quality and recommend your services. For every booked referral, the carpet cleaning company earns a gift card. 

The biggest benefit of partnering with other businesses is getting quality leads. Their recommendation carries weight, especially if they’re already friendly with the customer, and you can build a steady pipeline of referrals over time. 

4. Trade shows

Lastly, trade shows are a great way to connect with the target audience, including homeowners, building managers, and industry pros. 

They allow you to: 

• Demonstrate your expertise in person

• Showcase your equipment or customer testimonials

• Collect leads through giveaways

• Network with other vendors

Trade shows build immediate trust through face-to-face conversations, which is highly valuable in industries like duct cleaning, where customers often feel unsure about how it works. 

How Can You Increase Air Duct Cleaning Lead Conversion?

Air duct cleaning lead conversion means turning a potential lead into a paying customer. Getting air duct cleaning leads is not just about how many you generate, but also how many turn into booked and completed jobs. 

Here are some key ways to increase your conversion rates: 

• Qualify your leads: Not every lead is right for your service. A lead qualification system helps filter the good ones from the unsuitable ones. 

• Follow-up: Always follow up with a message after each job. You can also send confirmation emails, offer next-step instructions, and send SMS reminders that a job is due soon. 

• Track performance: It’s critical to track which marketing channels generate the most leads and which convert. With ServiceTitan, you can create trackable phone numbers to assign to each campaign, so you know precisely when that number is used to book a job. 

• Address concerns: Many customers don’t know what air duct cleaning is about, so they’ll have many questions. Be ready to reassure them, answering common questions like 'How long does it take?' or 'Will this reduce allergies?' The more transparent you are, the more trust you build. 

Now, let’s talk about how long it takes to gather these leads.

How Long Does It Take to Get Leads for Your Air Duct Cleaning Business?

There’s no correct answer to this. Generating leads depends on a few factors, including: 

• Brand recognition: Are you already known in the community, or have you just started your business? 

• Location: Lead times differ in big cities vs. rural areas based on demand. 

• Competition: Is your area saturated with similar services? It might take longer to stand out. 

• Marketing channel: Paid ads lead to instant results, while SEO and air duct content marketing efforts take longer to convert. 

• Reputation: More good reviews generally lead to faster conversion. 

Now, let’s talk about how much it costs to generate leads. 

How Much Does Air Duct Cleaning Lead Generation Cost?

Air duct cleaning lead generation costs vary significantly depending on the method used and the specific service provider. On Fiverr, for instance, you can find lead generation services for as low as $10 and as high as $150+. 

There’s a formula that shows how much you’re spending to acquire each potential customer. It’s called cost per lead (CPL) and it looks like this: 

CPL = Total Marketing Spend ÷ Number of Leads Generated

For instance, if you spend $1,200 on a Google Ads campaign and it brings 25 leads: 

$1,200 ÷ 25 = $48 per lead

Simple, right? 

You can make the process of lead generation even easier with ServiceTitan. It’s the perfect tool for maximizing the profit of your marketing efforts, managing your reputation across all listings, and tracking campaign performance. 

Contact ServiceTitan today and learn how this tool can help you efficiently grow your air duct cleaning business.