ServiceTitan to Present at ProductCon, World’s Largest Product Management Conference Series

October 30, 2019

Prominent Los Angeles product management conference to feature ServiceTitan’s vice president of products and senior director of technical project management

LOS ANGELES  – Oct. 30, 2019 -ServiceTitan, the world’s leading all-in-one software and operating system for residential and commercial service and replacement contractors, announced today that Edward Yip, the company’s vice president of products, and Julia Baker, director of technical project management, will be featured as guest speakers at the Los Angeles ProductCon conference for a discussion on maturing a product organization from startup to mid-growth.

ProductCon is a product management conference series focused on the best practices behind the most successful products and new trends in artificial intelligence, virtual reality, the internet of things and blockchain. The talk will spotlight Yip and Baker’s experience developing product organization for ServiceTitan as the company has matured.

“Most startups begin with loose processes, role definitions and metrics,” Yip said. “As a product management team grows bigger, there is a transition period, and you can’t operate as loosely anymore. That’s when there is a need for Product Operations.”

The duo heads the product management department for ServiceTitan, and both have extensive experience in the industry. Yip joined ServiceTitan earlier this year as vice president of products. He previously led product management at major technology firms Google and ServiceMax. Baker joined the company in 2017. She has managed other tech product teams and has worked at Amazon and Yellow Pages prior to joining ServiceTitan.  

“Transitioning from startup to mid-growth requires more distinct roles for a product manager,” Baker said. “A product manager for a startup is a Jack-of-all-trades. You learn to be very comfortable with ambiguity and swift changes as the company grows to scale. As a product manager of a midsize company, your role is more fine-tuned and requires a completely different set of skills.”

For more information about ProductCon, visit

For more information about ServiceTitan, visit

 About ServiceTitan

ServiceTitan is a software company built to accelerate the home service and commercial contractor industry. ServiceTitan's end-to-end software suite includes CRM, intelligent dispatch, custom reporting, marketing automation, a mobile solution for field techs, and accounting integrations with Sage Intacct and QuickBooks. ServiceTitan raised the largest venture round of a SaaS company in the history of Southern California ($165 million Series D) led by Index Ventures, with participation from Dragoneer and T. Rowe Price and existing investors Battery Ventures, Bessemer Venture Partners and ICONIQ Capital. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software, making direct and positive impact on the lives of thousands of entrepreneurs and their extended teams. For more information about ServiceTitan, visit

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