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Keep a close eye on the metrics that matter
Every successful contractor that we’ve interviewed has key performance indicators that they track. During these times, they’re monitoring them even more closely so they can react quickly. We recommend picking the top KPIs that drive your business and using the ideas below to make it easier to track them.
After speaking with several contractors regarding their COVID-19 response, some key metrics to keep an eye on are as follows:
Inbound call volume
Call booking rates
Close rate and average ticket on demand calls
Close rates and average tickets on replacement opportunities
Financing application submissions
Sales of specific items, such as IAQ or water filtration
Planned vs. actuals for revenue
Year-over-year revenue growth
To get insights into these data points, you can leverage your ServiceTitan Dashboard or run reports in ServiceTitan.