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CHAPTER 3

Setting your company up for success

SECTION 2 OF 4

Review your marketing campaigns and shift spend from underperforming campaigns to overperforming campaigns

Hopefully your business is already using ServiceTitan’s marketing ROI tracking features to measure how much revenue each marketing campaign is generating compared to how much you’re investing in it. If so, you can easily identify which campaigns are worth continuing to fund, and which are using up capital that would be better allocated elsewhere. 

If you aren’t currently using ServiceTitan’s marketing ROI features, such as different tracking numbers for various campaigns or different marketing reports, contact your Customer Success Manager immediately to set these up.

Go to Section 3: Some marketing channels are less expensive now because of decreased competition