When your business operating systems work together seamlessly, you eliminate the need for duplicate entry and make far fewer errors in your financial reporting.
With the latest enhancements to the Inova+ServiceTitan integration, simplifying payroll and improving the accuracy of your financial reporting has never been easier.
Discover how these new features help your business operate more efficiently, whether you're looking to streamline payroll processing or improve job costing and reporting.
Eliminate manual data entry – Automatically sync hours, commissions, and spiffs from ServiceTitan to Inova.
Streamline workforce management – Automate new hires, terminations, updates, and real-time PTO syncing to reduce errors and save time.
Enhance financial integrity – Improve job costing and reporting by mapping key data points and syncing General Ledger postings with accounting systems like Sage Intacct and QuickBooks Online.
Boost operational efficiency – Reduce administrative workload and increase payroll accuracy with automation.
Gain actionable insights – Access expert guidance on leveraging the Inova+ServiceTitan integration for smoother payroll, streamlined operations, and enhanced reporting.
About Inova: Who we are, what we do
There’s no shortage of vendors in the HCM (human capital management), HR (human resources), and payroll industries, says Coray Grove, Chief Revenue Officer at Inova Payroll, and a payroll and HR industry veteran recognized for his leadership, innovation, and technical expertise.
“And I always say, ‘Inova is probably the largest company in the payroll and HR space you’ve never heard of,’” Grove adds. “We're not a name brand to a lot of people, but we are large in the private space. We're among the roughly Top 5 privately held companies in our space.”
Differentiating itself among other payroll competitors, Inova works directly with vertical software companies like ServiceTitan and Aspire (a ServiceTitan company), provides services for about 5,000 clients, and has been recognized by Inc. 5000 as one of the fastest growing companies for seven consecutive years. Inova, a ServiceTitan partner, has been in business for 14 years.
Here’s a sampling of some of Inova’s ServiceTitan clients:
In addition, Inova earned 35 G2 Spring 2025 Badges across 10 different categories, including Grid Leader, High Performer, Momentum Leader, Best Relationship, and Highest User Adoption.
Inova’s four main tenants include:
Payroll and tax
HR technology
HR assist services
Benefits
Inova provides a full spectrum of payroll, benefits, and HR services, from recruiting and onboarding to employee engagement and reporting and analytics.
The Inova+ServiceTitan Integration
Enhancements to the Inova+ServiceTitan integration focus on a few key areas:
Efficiency
Accuracy
Allocation
Integrity
Efficiency
How do we improve your ability to reduce manual entry?
“We don't want you to have to enter employees in payroll and then have to enter them in ServiceTitan. So, we've developed an integration that pushes those new employees from our system to ServiceTitan,” Grove says.
Accuracy
“And that, of course, not only creates some efficiencies, but it obviously improves accuracy, too. Nothing's going to get out of sync there,” he adds.
Allocation
If you have field employees working in different business units, on different jobs or projects, how do we make sure that labor is allocated properly?
“Allocation is very important to the ServiceTitan community,” Grove says.
Integrity
Data integrity is also important.
“How do we make sure the data, the time you're tracking against those different data points in ServiceTitan, flow through payroll properly, so when you want to push that data to QuickBooks, Gintax, or whatever accounting system, it comes through consistently with how you have that time worked in ServiceTitan?” Grove says.
How the Inova+ServiceTitan Integration Works
Inova+ServiceTitan utilizes API (Application Programming Interfaces) integrations to pull over all of your data — business units, employee roles, processes, jobs, locations, appointments, etc. — from your ServiceTitan account into Inova.
“We pull all of that and make sure it remains in sync,” Grove says.
Once you run your payroll, the integration syncs up journal entries with your accounting system, matching class codes in QuickBooks or dimensions in Sage Intacct plus job details, depending on how you structure your General Ledger. Then, the data flows from QuickBooks or Sage back to Inova, and synchronizes with your ServiceTitan data.
The final API integration makes it easy to add new hires to your payroll processes, send company updates to employees, and post employee time-off requests directly onto your ServiceTitan dispatch board.
Key Features of Inova+ServiceTitan Integration
The key features available with the Inova+ServiceTitan integration include:
Accurate payroll costing
Business unit allocation
Customer location for payroll taxes
Proper allocation of benefits, employer taxes, and workers’ comp
Flexible timekeeping
Keeping payroll costing accurate is critically important to every business, Grove says, and ServiceTitan users can seamlessly use the same Inova payroll export feature that’s integrated into both systems.
“That's supported by ServiceTitan, so if that format ever changes or we have any adjustments that need to be made, that's not the master pay file, that’s a specific format that’s designed for us,” Grove explains.
The business unit allocation feature ensures the labor allocation on every job your business performs is categorized properly to the right department, such as your HVAC or plumbing division.
Tracking the customer’s location matters because local counties and states may tax employees’ pay differently, depending on where they’re actually performing the work.
“By pulling that customer location out of ServiceTitan, loading it into our system, and tracking the time they work at that customer's location, we can accurately tax that employee so you don't have to do that in any sort of manual way,” Grove says.
Properly allocating labor to the right business unit, employee, and customer location also ensures the proper allocation of benefits, employer taxes, and workers’ compensation insurance.
Finally, flexible timekeeping allows you to track data through activity codes to differentiate between work time and drive time.
Request paid time off
To ensure dispatchers don’t schedule employees for a job on a day or during a time they requested off, the Inova+ServiceTitan integration allows the employee’s pending time-off request to show up on the employee’s timesheet in Inova as well as the ServiceTitan dispatch board. Once the request is approved, the employee’s time-off status automatically refreshes in both locations.
“Hopefully, that just allows you to not have to do that maintenance in both places, whether it's payroll and ServiceTitan, in order to make sure that technician's not accidentally booked to a customer,” Grove says.
Employee mobile engagement
Most businesses in the trades connect with their field employees through mobile devices, whether it’s a smartphone or tablet, and the Inova+ServiceTitan integration offers a few mobile features you may not expect, Grove says.
Onboard new employees electronically
“If the employee begins working that first day, they can go onto their mobile app. Typically clients will put up a QR code, they'll get the app, and they can go through the onboarding on their mobile device,” Grove says. “They can also enroll in benefits as part of the onboarding or during open enrollment.”
Check pay stub history, time-off balance, leave requests
The mobile app also allows employees to engage with their pay history, see how much time off they still need to schedule, or check for leave-request approvals.
Bilingual compatibility
For employees who speak a different language, the mobile app also includes a bilingual feature that can be toggled off and on.
Company hub
The company hub is Inova’s “intranet of sorts,” Grove says, to help clients make content or updates about the business available to employees in a common area.
The Inova+ServiceTitan Bundle
When Inova began working with ServiceTitan several years ago, they agreed to create a package or bundled offering specifically tailored to ServiceTitan clients.
“We tried to bundle in the things that we heard from clients as the most important features they needed out of their solution, right out of the box,” Grove says, adding how many features still require customization to your specific business.
“If a client is looking for even more advanced functionality beyond this core bundle, we do offer an upgrade beyond this that creates even more customization and more functionality,” he says.
Inova’s financial goal for ServiceTitan clients is to help reinforce financial congruence between their technical systems, such as payroll and accounting.
“If you're not getting accurate financial reporting from ServiceTitan through payroll into your accounting system… To me, that’s a fundamental problem,” Grove says. “Or if it's taking you a lot of time and effort to get it accurate.”
When you gain financial congruence, you also gain confidence in the integrity of your financial data, which leads to better efficiency, cost savings, and an incremental opportunity to improve the value of your business.
Why Inova?
Why do ServiceTitan companies work with Inova? One of the most important reasons, Grove says, is because Inova “knows” ServiceTitan, and that familiarity makes it easier to provide the right type of support when clients need it most.
“We have a dedicated team that knows how to implement and support ServiceTitan a little bit differently than we do other clients,” Grove says. “So, that becomes a pretty central point [for competitive reasons].”
>>Want to learn more about Inova? Click here to request more info.
>>Watch the full webinar for a Q&A at the end.
