Enter the Era of Automation with New ServiceTitan Features and Products

Opening the door to a new era of automation, ServiceTitan announced its most impactful automations and features yet to help contractors optimize every job, operate with more efficiency, and grow revenue with better AI insights.

Following his exclusive presentation at Pantheon 2025, President and Co-Founder Vahe Kuzoyan shares new automation features available for ServiceTitan users today, as well as several other AI advancements coming this winter through summer 2026.

“We're at the dawn of a new type of technology transition. And in this new world, doing business without fully utilizing AI is kind of like saying, ‘Oh, we don't use computers at our company’ or ‘Yeah, we don't use the internet. That's all fancy new stuff.’ 

“What kind of business could operate in today's world without using computers or the internet? I think AI is going to become something like that,” Kuzoyan says.

In a recent webinar, Kuzoyan walks through the enhancements that improve your daily use of ServiceTitan from the office to the field, AI-powered features in core and Pro Products that unlock end-to-end automation, and new FinTech and Pro Product solutions that help your technicians close more deals and increase average ticket sizes.

Here’s a brief rundown of the new automation features available today:

1. Atlas on the new Field Mobile App

2. Dispatching Activity Center 

3. Dispatching Vertical View Option 

4. Dispatching Auto-Adjust Job Duration 

5. Dispatching Non-Job Events Quick Add 

6. Dispatching Job Holding Area 

7. AI Voice Agents

8. Field Mobile App

9. Integrated Financing

10. Tap to Pay on Mobile

Here are the features available by private preview today, but they’ll become generally available by this winter or by summer 2026:

1. Atlas Campaign Recommendations: Use the power of Atlas to better allocate Marketing Pro campaigns.

2. Smarter Routing: Build routes faster to cut drive time and maximize jobs per day.

3. CRM: Commercial: Surface, track, and close every lead.

4. CRM: Residential: Automate follow-ups and track sales performance. 

5. Chat & Email: Centralize communications in one place.

6. SMS Booking Agent: Capture more customers automatically with AI-generated texts.

7. Technician Tipping: Opt in to allow customers to tip technicians during checkout.

8. Ford Pro+Fleet Pro: Connect Ford Pro vehicles automatically to Fleet Pro tracking.

9. Field Pro: Atlas-enhanced guidance for techs in the field (replaces Sales Pro)

Below, we explain the key takeaways for each feature and provide a timeline for general availability. We kick things off with Atlas, ServiceTitan’s new AI digital assistant that’s ultimately designed to use your own customer data combined with Pro Product automations to create a fully automated AI workflow.

Say Hello to Atlas!

For ServiceTitan users, the evolution of digital assistants started with Clippy, an animated paperclip with wiggling eyebrows, Kuzoyan says.

Then, we had Siri on your phone (2010), Alexa in your home (2015), and ChatGPT on the internet (2022).

Now, for 2025, we have Atlas, your AI sidekick in ServiceTitan.

“The main thing that Atlas is going to give you is the ability to interact with ServiceTitan in natural language, in how you speak to another person,” Kuzoyan explains. “This is important, because prior to Atlas, in order to do anything in ServiceTitan, you needed to kind of speak ServiceTitan.”

For example, if you wanted to use Adaptive Capacity Planning to change your availability on a certain day, you needed to know exactly where to go, what rule to create, and how to modify the setting in ServiceTitan.  

“So, that's the old world. In this new world, you can just speak to Atlas and say what you want to get done, and in natural language,” he says.

Atlas Today, and Beyond

From now through the rest of the year, the “baby” version of Atlas will perform basic functions when asked, such as getting Instant Answers in the Field with Atlas on the new Field Mobile App.

Rather than getting lost clicking around the app or wasting time calling dispatchers and CSRs, techs can ask Atlas questions about a specific job, such as:

• When was the last time we visited this customer’s home?

• What size filter did we use on the previous maintenance visit?

• Does this customer have any unsold estimates?

And Atlas immediately scours your ServiceTitan customer data to deliver instant answers. This feature is available today, but only on the new Field Mobile App.

By this winter and into early next year, Atlas will evolve into his more proactive, teenage phase, where he’s analyzing your ServiceTitan data 24/7 to spot revenue-making opportunities. 

One example is Atlas Campaign Recommendations, which Kuzoyan says will become generally available (GA) for Marketing Pro users by the end of 2025.

“This will look at your schedule, and if your schedule is light, then it will start recommending [marketing] campaigns” to fill the gap, he says. 

As Atlas becomes a grown-up and continues to learn, the digital assistant essentially becomes your co-pilot, helping you run your business. 

“It's constantly looking for opportunities,” Kuzoyan says. “It's making predictions about what's going to happen, whether it's a function of weather, your existing schedule, historical patterns, etc. And then based on that prediction, it starts recommending actions that then either turn up a marketing campaign or turn down a marketing campaign. And this is where the magic of the Pro Products really comes in.”

Beyond next year, ServiceTitan envisions Atlas performing complete automation of back-office functions and technician workflows.

>>Check out this video to see Atlas’s full potential for the trades in the future.

Other features coming soon for Atlas include automation for:

• Accounting

• Adaptive Capacity

• Marketing Pro

• Contact Center Pro

• Field Pro Desktop

“Atlas's capabilities will evolve over time,” Kuzoyan says. “In today's world, Atlas will be able to answer a bunch of questions about ServiceTitan, but it won't be able to take a bunch of actions just yet. And then over the course of the next year, anything you can go do in the app itself by clicking around, you should be able to ask Atlas to do it as well.”

>>Want access to Atlas private preview and early access programs? Join the waitlist.

Automation for Operations

There are five new automation features available today for your back-office operations, and a sixth one becomes available as an add-on for all ServiceTitan users later this year. They include:

1. Dispatching Activity Center: allows real-time tech communications and activity to be organized in one central location, rather than trying to decipher scattered messages or long text threads that break down communication.

2. Dispatching Vertical View Option: allows you to manage your schedule across multiple days with an easier-to-read vertical view.

3. Dispatching Auto-Adjust Job Duration: allows you to automatically adjust job durations if techs complete a job early or take longer than anticipated.

4. Dispatching Non-Job Events Quick Add: helps you manage and add non-job events (meetings, etc.) to technicians’ schedules quickly and easily.

5. Dispatching Job Holding Area: allows you to keep unassigned jobs organized without assigning them to “dummy” techs.

6. AI Voice Agents: allows you to assign certain calls or use cases to be answered by virtual voice agents as a way to manage call center overflow.

   Five more back-office features become GA by winter 2025, spring 2026, or summer 2026.

7. Smarter Routing: currently in private preview, this feature gives you more control over technician routing with a visual map builder. Becomes GA summer 2026.

8. CRM: Commercial: allows you to manage and follow-up on commercial leads viewed as later-stage funnel opportunities. Currently in private preview.

9. CRM: Residential: allows a speed-to-lead approach and a centralized follow-up queue for residential customers. Becomes GA in spring 2026.

10. Chat & Email communication: centralizes all customer communications for each job in one place. Currently in private preview.

11. SMS Booking Agent: similar to the AI Voice Agents, the SMS Booking Agent will help you book jobs with customers via text. This will be available ala carte as an add-on by winter 2025, without signing up for the full Marketing Pro or Scheduling Pro features.

Automation for the Field

For field technicians, there are four new automations available today, and two more will be coming soon.

1. Field Mobile App: our new Field Mobile App will eventually replace the existing application, providing faster performance, increased efficiency, and smarter guidance with Atlas. This is available today.

2. Integrated Financing: allows techs to automatically seek a second look on financing when the primary provider rejects a customer’s application. This is available today on the Field Mobile App.

3. Tap to Pay on Mobile: allows techs to accept contactless payments on any NFC-enabled (Near-Field Communication enabled) device with no need for a card reader. This is available today.

4. Field Pro, Atlas-enhanced: this new feature replaces Sales Pro and does so much more than just sales. It not only provides pre-job briefs and day-in-review recaps, but also serves as a repository of technical documentation so techs can easily find the information they need on the job.

The two features coming soon are:

1. Technician Tipping: gives you the option to build technician tipping into your checkout process. This will be an opt-in feature coming soon.

2. Ford Pro+Fleet Pro: ServiceTitan partnered with Ford to offer this feature, which allows companies with Ford vehicles built in 2019 and later to automatically connect with Fleet Pro for real-time tracking and fleet control. Currently in private preview; becomes GA in spring 2026.

As you consider adopting these ServiceTitan automation features, Kuzoyan says it’s best to take it slowly with a crawl-walk-run approach.

“We wanted to allow you a way of dipping your toes before you dive right in, and figuring out where it makes sense and where it doesn't,” Kuzoyan says. “Unless you think we're way off on this whole AI thing and you're just going to keep on trucking without it, I would say it's really important to start getting your hands on it, kind of touching and feeling it, and seeing where its limits are, where it's good, where it's not good, and seeing how it evolves.

“From where I'm sitting, this is pretty important stuff, and it's going to be a big part of how businesses run in the not-too-distant future,” he adds. “The pace of progress is staggering.”

>>Learn more about ServiceTitan’s era of automation by watching the full webinar on-demand.