The house lights dropped, and a familiar paperclip with wiggling eyebrows floated onto the big screen.
Vahe Kuzoyan, President and Co-Founder of ServiceTitan, grinned as the crowd recognized Clippy.
“It all started with this guy,” he said, setting up a whirlwind tour from the first digital assistant to a new one built for the trades.
Kuzoyan used the moment to draw a line through the history of assistants — Siri in your phone, Alexa in your home, ChatGPT on the internet — and the one he believes matters most for contractors.
“Because it doesn’t matter how smart you are, if you don’t have the data,” he said. “That’s where Atlas comes in.”
The keynote moved briskly through the limits of well-known tools. He praised the leap to modern AI—“a new technology emerged. And it is smart. It is freakishly smart.” — but pointed out the gap contractors still face: AI without access to the systems that run their businesses.
The Reveal: Atlas, An AI That Speaks “ServiceTitan”
“As opposed to Siri who lives in your phone, or Alexa who lives in your home, or even ChatGPT who lives in the Internet — Atlas lives in your business,” Kuzoyan said. “He completely understands your data, and has the full power of ServiceTitan behind him.”
“This isn’t just an integration, it’s much more than that.”
In practical terms, Atlas removes the need to “speak ServiceTitan.”
“From here on out, you no longer have to speak ServiceTitan,” Kuzoyan told the audience. “With Atlas, ServiceTitan speaks your language. Even if it’s Armenian.”
Baby Atlas: Powerful on Command
In its early phase, Atlas listens and executes.
Kuzoyan demoed a real scenario — preparing for a heat wave by rebalancing the job mix. Instead of building rules in Adaptive Capacity, he simply said, “I need to deprioritize tune-ups and prioritize emergency no-cools during peak season.” Atlas configured it, then narrowed it by date and branch.
“Not bad for a baby, huh?” he quipped.
He then shifted to the field. Rather than call the office, a tech can ask: “Hey Atlas, when was the last time we did maintenance on each unit?” and follow with, “What size air filters have we used on RTU #3 in the past and how many?”
Atlas can also handle calculations contractors often juggle with third-party tools: “Hey Atlas, I want to verify that the system is delivering proper cooling for its capacity. Can you give me an airflow calculator?”
Teenage Atlas: Proactive, Opportunity-Finding, 24/7
The real shift, Kuzoyan said, arrives in months, not years.
“By the end of the year you'll see Atlas grow out of being in a baby phase, and jump straight to adolescence,” he said. Instead of waiting to be asked, Atlas will “automatically read every single field on every single record, searching for opportunities to help make you more money.”
Whether it’s a tech note buried in a job summary or a memo on a piece of equipment, Atlas flags it, creates a CRM opportunity, and routes it—“Well played, Atlas, well played.”
Automation, At Scale: Command Center, Maximize, and Conduit
To run an automation-first operation, Kuzoyan previewed a new Automations Command Center focused on:
Visibility into what automations are doing right now
Plain-English configuration you can adjust quickly
Discovery: “A single place to discover new automations that you’re not using, across all of ServiceTitan, and the eco-system.”
To facilitate the adoption of this comprehensive automation strategy, ServiceTitan introduced the "ServiceTitan Maximize Program." This new offering bundles key "Pro" products like Pricebook Pro, Marketing Pro, Scheduling Pro, Sales Pro, Dispatch Pro, and Contact Center Pro, providing a unified pricing model and dedicated success managers.
“The price, is the price, is the price,” Kuzoyan said. “One single price per technician for access to all products.”
Kuzoyan also touched upon upcoming enhancements to Marketing Pro, which will expand its coverage of demand generation channels and enable Atlas to manage the full lifecycle of advertising campaigns, intelligently reallocating spend to maximize return.
ServiceTitan also announced "Benchmark+", an evolution of its popular benchmarking report. This new offering will provide businesses with deeper insights into their performance relative to the broader industry, helping them understand market share and growth even in challenging economic climates.
Kuzoyan then introduced a video that envisioned the future state of Atlas, "It’s always dangerous to predict exactly where technology is going to go. But let's look at what a day in the life of a technician is going to look like in the not too distant future — when Atlas is all grown up."
Finally, Kuzoyan announced ServiceTitan’s acquisition of Conduit Tech, an HVAC design and sales platform that leverages next-generation software, LiDAR technology, and permit-ready load calculations.
Conduit’s next-gen technology allows techs to create 3D models, load calculations & visualizations onsite in minutes, providing fast and accurate measurements of a home's interior and potential system designs.
Conduit Tech CEO Marisa Reddy said, “We’re honored to partner with the very best contractors in the industry — this community. ServiceTitan contractors are the ones always driving growth and raising the standard of excellence for their customers.
"We’re so grateful to have your voices at the heart of everything we do. To our customers here today — thank you. Your trust, support, and partnership mean more to us than words can capture. We wouldn’t be here without you.”
Kuzoyan closed with a promise and a track record: 82 of 90 past Pantheon announcements delivered.
“The future of ServiceTitan is unmistakably automation-first,” he said.
“Let’s go get the success we deserve, together.”
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