The Commercial Blueprint: Powering Predictable & Profitable Growth in Commercial Service & Construction
Protecting and growing margins is the highest priority in commercial construction.
So why, time and time again, are contractors selling a project strong, but winding up with margins that are 10-15 percentage points lower than expected?
“Speed,” said Shwetabh Mittal, ServiceTitan’s VP of Product for Commercial & Construction. Or more precisely, the lack of it.
That was the central topic at the Commercial Service and Construction keynote at Pantheon 2025 — how new ServiceTitan features can improve margins, eliminate hours of manual admin work, unlock more predictable recurring revenue and drive more pull-through work.
For construction, some of those features are:
Project P&L: See real time costs, revenues and profitability, so your controllers never have to ask, “What’s our updated margin?”
3-Way-Match: With Automated 3-Way-Match, 80-90% of bills are processed automatically.
Global Project Backlog: This feature helps you look at the horizon with visibility into labor demand and labor capacity across every trade.
Speed Margin Cash Flow: Move with speed because data is live and connected. Protect margins by capturing issues as they happen. Strengthen cash flow with fast and accurate AP and AR.
Commercial Service
Think about all of the equipment your company has installed over the years.
“Now, think about all the money that somebody else has made maintaining and servicing that equipment,” said Evan Smith, Group Product Manager leading Commercial Service at ServiceTitan.
This is an all too common scenario: Contractor 1 installs the equipment as part of a larger project. But as the warranty expires, they don’t follow up with a service agreement proposal. It’s Contractor 2 who successfully pitches an agreement, wins it, and is now the one capturing that recurring revenue.
Here are some features that can change that — fast:
Equipment Scanning Animation: Capturing equipment details is easier than ever. Technicians can scan, tag, and log equipment with just their phone.
Agreement Auto-Draft: Generate faster, more detailed proposals straight from the equipment data you captured. Visit schedules, services, and tasks are created automatically. All in just a few clicks.
Atlas: With Atlas, your techs can now access manuals and ask advanced questions to get answers immediately, all specific to the exact model they’re working on. Atlas helps your techs spend less time guessing, calling the office, or on-hold with the manufacturer support line, and more time fixing.
New Customer Portal: Customers can see active agreements (and sign new ones). They can review equipment findings, track the full service history, approve quotes and schedule follow ups.
ServiceTitan CRM for Commercial
At Pantheon 2024, ServiceTitan co-founder Vahe Kuzoyan announced the acquisition of Convex, a sales and marketing platform. He said it was just the beginning, and that ServiceTitan would take Convex’s top of funnel data and connect it all the way through to the field.
“It’s been a long year since Vahe promised that, but I am here to tell you that we did it,” said Blake Meulmester, co-founder of Convex.
Here’s how:
AI Leads in Convex: Automatic, personalized lead lists for sales reps to call — and it gets better the more you use it.
Convex Integration: Now when you book a meeting from Convex, you can immediately track that opportunity in ServiceTitan CRM.
Classic Opportunity Tracking: Deal stage, tasks, contacts, activity logging.
Quoting: Directly integrated, so that when you are ready to quote the service agreement, project bid or job, it’s right there.
Embedded Reporting: With classic metrics and reports completely out of the box for leadership, managers, and sellers
All of the above — from commercial construction, to service to CRM — was built with one goal.
“To help you grow profitably,” said Alex Kablanian, the GM of Commercial & Construction at ServiceTitan. “With stronger margins, more recurring revenue, greater efficiency, and opportunities you don’t leave on the table or on the rooftop.
“That’s the outcome you should expect when you’re operating with speed.”
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