A Tale of 2 Customers: Insights from the Spring 2026 Benchmark Report

The Spring 2026 Benchmark Report reveals a clear divide in today’s trades economy. Two very different customers are emerging. On one side are value-driven, credit-constrained homeowners delaying repairs or turning to discounts and DIY options. On the other are premium customers who continue to spend but expect faster service, higher reliability, and better experiences.

At the same time, commercial demand remains strong in select regions driven by infrastructure investment, AI data centers, and access to energy. These shifts create real challenges as well as meaningful opportunities for contractors who adapt early.

Join Chris Hunter and Deanna Kawasaki as they break down what these benchmark insights mean for residential and commercial service businesses. You will learn how contractors are adjusting pricing, financing, marketing, technology and capacity to serve both customer types while protecting margin and preparing for 2026.

All registrants will receive a follow-up email with a link to the recording and any relevant resources after the live event.