The crowd had barely settled at Pantheon before the number hit the screen: $1,185 in revenue — booked, dispatched, completed, and attributed — without anyone in the office touching a thing.
This included an AI-driven marketing campaign, a voice agent (Finn) handling customer calls, real-time job value prediction, same-day job booking, and automated dispatch, technician prep, job completion, and timesheet management.
“How cool was that,” said Vincent Payen, SVP & GM of Product at ServiceTitan, as he paused onstage to let the moment land. The end-to-end demo featured an AI-created marketing campaign, a voice agent that booked a same-day job, automated dispatching and prep, instant coaching for the tech, and a timesheet that reconciled itself.
“Imagine what that can do at scale,” Payen said. His point: ServiceTitan’s Pro products, once “powerful but disconnected point solutions,” are now operating as an AI-powered, connected ecosystem designed to predict, optimize, and automate.
A Seamless AI Ecosystem
ServiceTitan unveiled a suite of powerful AI-powered innovations for its Pro products, signaling a significant leap towards end-to-end automation, promising to drive unprecedented efficiency and revenue growth for contractors.
Historically, Payen said, ServiceTitan's Pro products have been powerful but disconnected.
Payen announced a new era where these products will work together as a seamless AI ecosystem to predict, optimize, and fully automate entire business functions.
“The difference will not be how good they sound,” he said of virtual agents, “but the booking rate, the automation coverage, the quality of the answers and the speed of decision based on real time data.”
By being native to ServiceTitan — the industry’s “system of record and system of action” — AI can see customer history, job value predictions, tech availability, billing, and offers in the same moment it decides what to do next.
He didn’t mince words about impact: “Today top businesses flirt with 20% EBITDA—it is my belief that with our AI automation the answer will be in the 30s … maybe 40s.” And the urgency? “This shift is not going to be discretionary.”
Demand Generation Reimagined with Atlas
Atul Kalantri, Senior Director, Product Management, then took the stage to discuss advancements in demand generation.
“Contractors using Marketing Pro are growing twice as fast, while those using Scheduling Pro are seeing revenue climb one and half times faster,” he said. Recent updates include a Meta Ads integration, multi-touch attribution, and the soon-to-launch Digital Ads Autopilot.
“Game changer,” said Tom Howard, ServiceTitan’s VP of Customer Experience. “Now we’ll know which channels are actually producing jobs so we can put dollars where they matter most.”
New capabilities include:
Meta Ads Integration and Multi-Touch Attribution: To optimize digital campaigns and efficiently capture leads.
Digital Ads Autopilot (Upcoming): To further elevate digital advertising.
Enhanced Scheduling Pro: Now with payment capture, Adaptive Capacity integration, and membership sign-ups, turning every booking into a revenue-maximizing moment.
Nuve Integration: Deepening integrations with smart home devices like Nuve thermostats for real-time alerts and direct appointment booking with Scheduling Pro.
Introducing Atlas: An AI assistant designed to drive demand by launching campaigns in seconds, adjusting spend in real-time, and keeping technicians busy year-round. A prototype demonstrated Atlas's ability to proactively recommend and launch SMS campaigns, optimize ad budgets, and facilitate seamless customer bookings via text.
AI Voice Agents and Fleet Pro Advancements
Henry Cheng, Director, Pro Product Strategy, then presented the evolution of Contact Center Pro — an omnichannel, AI-first contact center “re-imagined for the trades.”
After millions of calls: “We’ve seen a 10% increase in booking rates, 15% drop in abandoned calls.”
ServiceTitan’s Voice Agents are native, visible in real time, and “the only voice agents on the market that uses Adaptive Capacity to provide real-time availability and book straight to your dispatch board.”
They’re now available as an add-on to all customers. As Howard put it: “Some AI agents are outbooking some of our CSRs.”
For Fleet Pro, Henry announced a direct integration with Ford Pro, eliminating the need for additional hardware for fleet tracking. This unified solution allows businesses to track and control their fleet from anywhere, sync vehicle maintenance to dispatch boards, and connect seamlessly with Ford Pro’s mobile service for fast vehicle servicing.
Field Pro: The Next Generation AI for the Field
Austin Haller, Senior Director, Pro Products, introduced Field Pro, the evolution of Sales Pro, designed to empower sales reps and service technicians.
Starting with HVAC and plumbing, Field Pro uses Atlas and a new partnership with Bluon to guide techs through diagnosis step by step, then sends each tech a daily KPI recap with one focused improvement. For managers, “If you want to know how pricing options affect close rate, just ask Atlas. How discounting impacts your average ticket? Just ask Atlas.”
While Sales Pro saw a 20% increase in average tickets, Field Pro aims to support field teams at every step, including diagnosis. Key features include:
Bluon Partnership: Integration with Bluon to equip HVAC and plumbing technicians with confident diagnostic capabilities, enhanced by Atlas.
Pre-job Briefs and In-job Guidance: Technicians receive all necessary information before a job and guidance from Atlas during troubleshooting.
Automated Daily Recaps: Providing technicians with KPI trends, strengths, and areas for improvement.
Manager Insights Summary Page: Offering managers a focused view of recordings, AI summaries, and insights to improve bottom-line performance.
Payen closed with a reminder: “Because we are your system of record and your system of action, we will deliver a level of automation impossible to replicate outside of our system.”
And the takeaway echoed across the room: the next leap is here.
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