These electrical podcasts will spark ideas and inspiration for growing your electrical business
Are you ready to grow your electrical business, by working on it instead of in it? Have you spent years inspecting customers’ homes for electrical safety concerns, only to find yourself correcting sloppy electrical work performed by other contractors most of the time?
With electricians in such high demand, especially in light of the recent trade worker shortage, you may be thinking it’s time to start your own electrical business or expand the one you currently operate. With the Bureau of Labor Statistics reporting an average 10 percent expected job growth over the next 10 years for the electrical industry, now is a good time to do either.
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As a master electrician, you’ve probably spent hours upon hours training apprentices and journeymen on best electrical service practices. Do you base that training on your own electrical experience, or do you listen to electrical podcasts and electrical audiobooks to learn from others in the industry?
Talking to other electricians to compare tricks of the trade or share electrical stories is one of the best ways to learn from others in the industry. Many electrical contractors do this by attending trade shows and conferences or networking on social media.
Listening to electrical podcasters and audiobooks is also a good way to expand your electrical knowledge and grow your business, says Chris Yano, co-founder and CEO of Ryno Strategic Solutions, a digital marketing company serving the trades.
While he’s no electrician, Yano has worked with skilled tradesmen for years to help them create successful digital marketing campaigns and build their brands. He also launched a weekly podcast in January, called To the Point-Home Services Podcast, focused on helping contractors grow their businesses in the electrical, HVAC, and plumbing industries.
“It went crazy!” Yano says of the weekly home services podcast. “I went from not even knowing how to do a podcast in 2019 to now, where we’ve launched seven episodes and we’re in the tens of thousands for downloads and streams in just a few weeks.”
He says the purpose of the podcast is to give listeners strategic takeaways they can implement in their home services businesses at little-to-no cost. With an endless list of topics to discuss, Yano invites a wide variety of guests on his show, from big players in the home services industry to a former domestic violence victim who became a UFC lightweight champion.
“I ask my guests to … share things you do that made you successful … the must-dos and the don’t dos,” Yano says. “We ask them for their knowledge and wisdom on how to execute certain things, what people should think about that they are not thinking about.”
Even a mixed martial arts champion can teach us all something about overcoming adversity and developing a mindset for growth, Yano says.
“We all run into roadblocks and hurdles in life,” he says. “It’s about how you get through it and move past it.”
Take your electrical company to the next level by listening to an informative electrical contractor podcast. You’ll feel more productive, and it might just lead to learning something new.
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What is a podcast and how do I listen to one?
The best electrician podcasts explore what you need to know to move from apprentice to journeyman to master electrician and business owner. While some electrical podcasts might offer serious guidance on operating your business, others take a more irreverent approach to discussing the sometimes shocking job of an electrician, or just stuff electricians should know.
Whatever your listening preferences, most electrical podcasts are free and easy to download online. A combination of the words iPod and broadcasting, a “podcast” is an audio file that you can easily download from your favorite podcasting app or website to listen to on your computer, laptop, tablet, smartphone or personal digital audio player.
To find the best podcasts for electricians, look for podcasts with lots of reviews, a high rating, and a currently active show with episodes released weekly, bi-weekly or monthly. Electrical podcasts can be an incredible resource to grow your business and get inspiration from innovators working in the home services industry.
Here are some home services and electrical podcast options to get you started:
Tune into these top electrical podcasts
Tommy Mello, The Home Service Expert: Based in Scottsdale, Ariz., this podcast is hosted by Mello, who grew an in-debt garage door company into a $40 million home services business. He interviews some of the world’s best entrepreneurs and experts in the home services industry and beyond to share surprising strategies and insights that have made them successful. His podcast airs weekly.
“Toolbox for the Trades,” a podcast hosted by ServiceTitan's Jackie Aubel, features insightful interviews with some of ServiceTitan’s most successful customers. These industry experts give contractors the know-how to grow, scale, and sell their businesses. From Ellen Rohr on understanding your financials to Ken Goodrich on paying it forward and Weldon Long on developing a streamlined sales process, Season 1 of “Toolbox for the Trades” included a wealth of advice for improving yourself and your company. Season 2 is under way, and Aubel also hosts a popular webinar series on the site.
Marketing Secrets for Electricians: Based in Perth, Australia, licensed electrician James Wrest explores the common, everyday struggles of a properly trained and licensed electrician as they compete against others who are willing to cheat and take shortcuts. He also talks about how to grow your business and train the best electrical technicians. It airs once a week.
Modern Electrician: Based in Frederick, Md., this podcast is hosted by Doug Powell, a journeyman electrician at Lumen Brothers Electric Co. He explores what makes someone a master in their electrical career by talking to tradespeople, comedians, and business owners to learn the secrets of their success. This podcast airs weekly.
Electrician’s Success Podcast: Based in Perth, Australia, this podcast is hosted by Greg Allan, founder of the Academy and Response Electricians and former National Electrician of the Year. Allan is passionate about delivering valuable content to the industry to make it better for every electrical contractor. It airs weekly.
Listen to an electrician podcast with these apps
Anyone with a computer or smartphone can easily access the apps for iTunes and Spotify. Just navigate to the podcast section, browse your favorite electrical podcast, and click play. Apple and Google Play are also among the best podcast apps to stream your favorite program.
If your electricians don’t want to add another app to their phones, simply schedule a training session and livestream an episode for everyone to listen to in your shop’s breakroom. Finding inspiration together will go a long way in helping you build a cohesive, well-trained electrical team.
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