Pricebook Pro users seeing stronger ticket sizes in 2020

May 12th, 2020

ServiceTitan clients who are Pricebook Pro users have a higher average ticket size and their revenue has grown faster in 2020 than those who do not use Pricebook Pro, the company’s industry-wide data shows. 

The numbers come despite the impact of the Covid-19 pandemic on businesses in the U.S. and elsewhere. 

Pricebook Pro simplifies pricebook management for contractors, allowing pricebooks to stay up-to-date with new pricing, descriptions and images. The platform allows technicians to create good-better-best options for consumers and easily present upgrades and recommendations to maximize ticket size.

ServiceTitan studied the year-over-year data of 179 clients who have been using Pricebook Pro since 2019. The data shows revenue for 2020 has increased by 12% for Pricebook Pro users — vs. 2% for non-users. 

In terms of ticket size, the average ticket size for contractors using Pricebook Pro grew at 14% year-over-year, as compared to 8% for non-users. The average ticket size for Pricebook Pro users was about $34 higher in 2020, through mid-April.

ServiceTitan is providing industry data, including weekly updates on trends, and a playbook for the trades to help those in home and commercial services navigate the Coronavirus pandemic.


ServiceTitan is a comprehensive home and commercial services business software solution built specifically to help companies streamline their operations, boost revenue, and achieve growth. Our award-winning, cloud-based platform is trusted by more than 100,000+ contractors across the country.

Ready to learn more about what ServiceTitan can do for your business? 

Contact our team to schedule a demo today.

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